Aptivio’s Post

143% of their September revenue goal Close ratio up from 20% to 57% Noteworthy stats I was celebrating with my client this week 🎉 She had to clarify the numbers because I thought I heard her wrong when she shared her closed revenues so far. I am ecstatic for her. And proud. How we got here: ➡ September and October are historically high revenue months for her. People are back from summer holidays with renewed motivation. She knew this, and launched a couple well timed promotions. Katelyn Bourgoin 🧠 shared a post about this - the “fresh start effect”. I’ve linked to it in the comments. ➡ She doesn’t ignore her audience. She nurtures her audience every single week. She shows up with high value content that speaks directly to her audiences struggles and aspirations. She uses her marketing as a means to connect with her audience - not simply as a distribution channel. Natalia Sanyal had a great post about this, also linked in comments. ➡ She has very clear thought leadership. She’s in a saturated market, and differentiates herself through proprietary frameworks, her content and her sometimes contrarian opinions.  Eva Jannotta is an excellent follow if you’re looking to establish yourself as a household name (spoiler alert…this lends itself to sales). ➡ She has a 🔥 killer sales process. We've created sales infrastructure that prepares her prospects for their sales conversations. We’re seeding value, sharing examples from other clients and getting them excited for what’s possible…before she even speaks to them. Structure creates freedom and supports close rates. ➡ Her energy towards selling has shifted. This point should not be underestimated. Selling, among many other things, is a transfer of confidence and energy. People need to feel your passion. Some people need hand holding. The process we created and the frameworks we use to organize her sales calls allow her to infuse care into her sales - something she didn’t have the capacity to do before and allowing her to close the “maybes”. Sept - Dec can be powerful months for sales, if you have the right prerequisites in place. If you’d like support with this, send me a message.

💯 Every year, thousands of CROs and VPs LOSE THEIR JOBS because they don't know this simple equation: Your Performance = Your Reality - Their Expectation. CEOs, CFOs, boards and investors get this, and put an appropriate focus on goal setting expectations. CROs are too prone to thinking they can hit every number. This becomes a problem when boards use top-down goal-setting. (Side note, if this is your method as CFO, you're bad at your job. If this is your method as head of revops, you should have a different job.) Top-down = disconnected from reality. And if you're CRO, it's not going in your favor. Setting you up to fail. 💩 🥪 ☠️ You need to manage expectations. But you don't want the conversation to become adversarial, nor to be seen as simply trying to lower expectations. 💎💎💎 The solution? Bottoms-up goal setting + Owning the conversation with a solution-oriented posture + Doing the analytical work to earn credibility You need to build your forecast up, rep by rep, month by month, revenue and CM, based on past reality and current pipeline. Consider major industry events in your monthly breakdown, based on historicals. How much will conversion and margin improve based on YoY improvements to talent, process, and tech? How much talent will walk out the door? What will be the effect of your new offerings? What the effect of competitive response? As we pursue more customers, how much will the LTV and CAC degrade as we slide down the customer quality curve? Factor these things in. Now what's your forecast? What's the delta to the board proposal? 💎💎💎 Now we pivot to solution-building in collaboration with the CFO, CEO, and maybe a board member. "The board has a number in mind. What will it take to get there?" How many more reps? How long will it take to hire them? What's the ramp up? Can we get them enough leads to do this? What can channel do? What's the increase in marketing spend needed? What will all this cost? Is the growth juice worth the GTM investment squeeze? Is this still the number we want to pursue? Now you're all on the same side of the table. You've turned a goal-settling haggle into a collaborative, company-building exercise where we're all on the same team. Your Real Performance + Bottoms-up goal setting + Owning the conversation up-front with a solution-oriented posture + Doing the analytical work to earn credibility = Good evals and happy executive relationships. Everytime. If you're facing this situation soon and I can help, gimme a shout. 👊

Join us TODAY for a live Q&A at 5pm UK and 12pm EST? I'll be joining Karl Sakas, agency consultant and author of "Work Less, Earn More" to talk about how to make account growth more predictable. [Link to register is in the comments below] Here are some of the questions we'll be discussing: * What key factors create the foundation for predictable account growth? * What are the most common challenges agencies face when trying to scale their accounts, and how can they overcome them? * How can AMs shift from being reactive to proactive in identifying and pursuing growth opportunities? * How do you balance retaining existing clients while focusing on growing their accounts? * What strategies have you seen work best for upselling or cross-selling services, without seeming too sales-y? * What role does data play in predicting and driving account growth, and how can account managers use it effectively? * How do you handle situations where a client's internal misalignment or shifting priorities threaten account growth? * How can AMs ensure their agency’s offerings remain aligned with the evolving needs and priorities of their clients? * What are some early warning signs that an account might shrink or churn, and how should AMs respond to them? * How can AM teams work more effectively with other departments at the agency—like sales, strategy, and creative—to foster predictable growth? If you sign up you'll also receive the recording. Will you be joining us?

CHEERS to the Last selling Saturday of 2024!!! What are you doing to ramp up yourself and your team to make the most of the final push? Here are a few ideas to maximize your results: ✔️ Review key metrics: Ask yourself... what's realistic & what's the stretch? Is there bandwidth for a super stretch? 🏆 Identify your top performers: focus on how you can lift them up to amplify their already stellar success, they will inspire others to give their best too!! 🌳 Shake all trees and leave no stone unturned: collaborate with the team, communicate with tenacious follow-up to customers, this will ensure you fill the pipeline for not only a strong finish, but a strong start. 📣 Lean into your marketing strategies: word of mouth is powerful and key for retention, loyalty programs are effective, and targeted outreach works. 🤝🏽 Know your inventory: it's always easier to sell what's left when you know exactly how it will fit the needs of who you're in front of- people want to be sold when they're in front of you, how will you relate to them? #salespractice #salesperformance #makeitcount #inspirevibrantenergy

🎉 Happy New Year to my entire network! I don’t usually post about sales results, but as we kick off 2025, I couldn’t let this milestone go unshared. While GHD’s fiscal year doesn’t align with the calendar, the new year offers the perfect opportunity to reflect on what we’ve accomplished together in H1 and Q2 (July–December). I’m genuinely proud of our team and the incredible strides we’ve made over the last year. Nearly every major SaaS sales KPI is up, but what truly stands out is our YoY growth: From H1 2023 to H1 2024, we achieved an astonishing 90% growth in sales revenue. From Q2 FY23 to Q2 FY24, we hit an even more impressive 107% growth! These numbers are a testament to the collective effort and dedication of our entire organization. Launching our GovStack product just a year and a half ago was no small feat. It took a brand-new sales team, BDR team, and proposal team—and now we’re seeing all that hard work pay off. This success belongs to everyone: - Our Product Team, led by Nick Jones, for creating something extraordinary. - Our CX Leaders, Colleen Colbeck and Melissa Diaz, PMP, for delivering unmatched customer experiences. - Meredith Millman and her stellar Marketing Team, for driving demand and awareness. - Cody Petrosino and our Operations Team, for ensuring smooth execution behind the scenes. - The incredible Technical Group Leaders, Kar-Ho Chan, Ben Barnes, and Jackey Wong, for their expertise and innovation. - Alison Carden, PMP, our visionary global leader, whose guidance inspires us daily. And my amazing Sales Management Team: - Matthew Milson, driving new logo acquisitions. - Michelle Teichman, leading account management with excellence. - Nicole Pyman & Daniel Shaw, spearheading our proposal efforts with precision. And of course, a huge shoutout to our entire sales team, who show up every day with a positive attitude and give it their all. Your energy and commitment are what make these achievements possible. To each of you, thank you for making these results possible. Your hard work, collaboration, and determination are nothing short of inspiring. Here’s to 2025 and even greater success ahead! Let’s keep building on this incredible momentum. 🚀

☀️ Summer's supposed to be slow in sales land, but the last 2 months have been some of the best in our history and I have so many highlights to share from Flowla 🌊 with you: 1-New advisors joining our board: 🧑🏫I'm super excited that we’re joining forces with industry experts I follow closely to propel the company forward. Stay tuned for the official announcements—this is going to bring a lot of exciting new perspectives to our team! 2-New ebook & webinar: 📚 We’ve just finished 3 months of intense research and analysis for our new ebook - Bridging the Buyer-Seller Gap - and hosted a webinar with three amazing experts, Christina, Hannah, and Lisa (over 200 signups in less than 2 weeks, even in the middle of vacation season - not bad!) 3-Built our media hub with industry experts: We finalized building our media hub THE CURRENT an epic source of information for revenue teams on all things sales, outreach, closing and customer success with leading experts. Check it out! 4-Strategic industry partnerships: 🤝 We’re excited to build more strategic partnerships with ally companies in the sales space (contact us if you want to explore this opportunity). Check out THE CURRENT for a few examples with companies like Sendspark and Stroylane. 5-Doubling down on SEO: 🌟 We’ve made a big push in our SEO efforts and saw our domain health score jump from 57 to 93! It’s a significant boost that’s helping us grow our owned channels and improve our online presence. 6-Growing and healthy pipeline: 🎉 Thanks to our marketing efforts and good WOM (referrals from existing clients), we now have the healthiest pipeline we had to date with 5X the revenue target in sizeable deals with largest deal closed last month. It’s always rewarding to see our hard work paying off, even when the market is quieter than usual. Hope everyones' having a nice summer ☀️ and feeling energised about what the future will bring!

This client came to me back in May 2024 with one clear goal: to move away from Angi. While they were selling at a decent rate through Angi, relying on someone else for leads—and dealing with the headache of unqualified leads—had become a full-time job in itself. Last week, they generated 31 leads, resulting in 21 appointments and 9 sales. That’s a $487.86 cost per sale, with an almost 50% close rate on the leads they ran. Here’s how we achieved these results: 𝟏. 𝐂𝐮𝐬𝐭𝐨𝐦 𝐀𝐝𝐬: We created ads unique to their brand, leveraging proven offers we’ve tested over the past 4.5 years. 𝟐. 𝐂𝐚𝐥𝐥 𝐓𝐞𝐚𝐦 𝐈𝐧𝐭𝐞𝐠𝐫𝐚𝐭𝐢𝐨𝐧: We worked closely with their call team to ensure quick first contact and persistent follow-ups. 𝟑. 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐃𝐚𝐭𝐚 𝐏𝐥𝐚𝐭𝐟𝐨𝐫𝐦: We set up a system to track exactly which campaigns, ads, and landing pages were driving the best cost per lead. This approach didn’t just focus on cost per lead—it optimized what really matters: cost per sale. While their cost per lead averaged $141, their conversion rates to appointments and sales were significantly higher. This meant their sales team could operate leaner and more efficiently, without wasting time on unqualified leads. If you’re currently using Angi or another marketing source and feel like you could be doing better, send me a message. I’ll show you how we get results like this.

OMG, ewwww David. (Here comes a sales post!) I'll be snappy: Things are changing on February 1st. Our Q1 calendar is filling way faster than expected. Our rates are increasing. Some services will 2x in price. 𝗛𝗲𝗿𝗲'𝘀 𝘄𝗵𝘆: → We signed 50% of 2024's revenue in the last 30 days → We streamlined to one flagship offer → Built scientific brand foundations for Graewolves → Anchored down harder in our areas of expertise 𝗧𝗵𝗲 𝗻𝗲𝘄 𝗺𝗼𝗱𝗲𝗹 𝗶𝘀 𝘀𝗶𝗺𝗽𝗹𝗲: We're combining brand, behavioral science, positioning, strategy, and full implementation into ONE comprehensive solution. - No more piecemeal services. - No more basic packages. - A lot fewer consulting spots. Here's what matters to you... ✅ 𝗨𝗻𝘁𝗶𝗹 𝗝𝗮𝗻𝘂𝗮𝗿𝘆 31𝘀𝘁: → Current rates locked in → Full strategy + implementation → Priority scheduling (for Q1-Q2 of 2025) → A few spots open for consulting (I need to be selective) ✅ 𝗪𝗵𝘆 𝗶𝗻𝘃𝗲𝘀𝘁 𝗶𝗻 𝘆𝗼𝘂𝗿 𝗯𝗿𝗮𝗻𝗱: Quicker sales, fewer objections, higher-caliber clients, and the freedom to 2x your prices without pushback. Up to 7x ROI on your marketing. So you scale more easily. (And no, this isn't just my opinion. This is based on our client wins, in addition to 10+ years of research by Kantar with over 6 billion points of data. Quite convincing, right?) --- 🔥 𝗔𝗳𝘁𝗲𝗿 𝗙𝗲𝗯𝗿𝘂𝗮𝗿𝘆 1𝘀𝘁: 𝗔𝗹𝗹 𝗿𝗮𝘁𝗲𝘀 𝗴𝗼 𝘂𝗽. 🔥 Why tell you this? Because you've been watching. Following our evolution. Supporting our growth. And we believe in rewarding our Wolfpack. ✅ 𝗧𝘄𝗼 𝗰𝗵𝗼𝗶𝗰𝗲𝘀: 1. Lock in current rates now 2. Pay up to double later Sheep follow. Wolves lead. 🐺 --- 👉 We’ve built 75+ brands, helped our clients with multiple successful 5-figure launches, and created $100K evidence-backed offers for them. 👉 DM me "WOLF" to secure your spot before Feb 1st. Or just enjoy the Alexis GIF :)

Thrilled to share a major achievement today! 🚀 Surpassed the $9000 mark in sales copy in a single day! 📈 Grateful for the journey and excited to share insights and strategies that got me here. Here's to continuous growth and success! 🙌 P.S: this picture was me when I got the mail #SalesSuccess #MilestoneAchieved #LinkedInUpdate

Thrilled to share our 47% sales growth this year compared to the same period last year with one of our partners! 📈 From January 1 to October 31, 2024, our total sales have reached an incredible $2.43M—a testament to the strategies we’ve implemented and the trust of our amazing partners. But it’s not just about celebrating numbers—it's about sharing what worked so you can achieve similar results for your business. Here are the 3 key strategies that fueled this growth: 1️⃣ Focus on Customer-Centric Marketing: We doubled down on understanding customer pain points and tailoring our campaigns around solving them. Personalized email campaigns and audience-specific ads drove higher engagement and conversions. 2️⃣ Data-Driven Decision Making: Regularly analyzing trends, testing creatives, and adjusting ad budgets helped us optimize for maximum ROI. If you're not leveraging analytics tools, you're missing out! 3️⃣ Consistency in Content & Communication: Keeping a consistent posting schedule across platforms like LinkedIn helped us stay top-of-mind with our audience while also building trust. 🔥 Takeaway for You: Whether you’re a small business or scaling rapidly, focusing on your audience, leveraging data, and staying consistent can unlock exponential growth. 💬 What’s Your Secret? Have you seen growth this year? Let’s share ideas in the comments! Or, if you’d like to chat about scaling strategies, feel free to reach out. Let's grow together!