Anthony McGuire’s Post

While brands are spending big on influencer marketing, it’s still a relatively new phenomenon that’s built on the ever-changing landscape of social media platforms. Whether or not they’ve meant to, the algorithms of platforms like Instagram, Facebook, YouTube and now TikTok have fundamentally changed the nature of advertising forever. Now, in the midst of the shift to short form video content and at the dawn of AI, the only thing we can predict is the inevitably of change. We’re looking at 3 major shifts that are impacting the relationship between creators and the brands that work with them: ▪️Sponcon ➡️ Sponsperience. Brands are better served creating longer lasting, deeper and therefore more authentic connections with creators who will actually integrate the product into their lifestyle. ▪️Branded content ➡️ User Generated Content. UGC is more cost-effective than content from influencers and creators with large followings. ▪️AI? While marketers will definitely attempt to allocate some of their creative budget to buzzy tech like AI, there’s simply no substitute for the stamp of approval from a person you trust. More on the MTD blog: https://lnkd.in/eyPnFgHB #creators #creatoreconomy #influencers #influencermarketing #advertising #marketing #socialmediamarketing

The Rise of User-Generated Content! Online shoppers are increasingly earning like influencers by sharing content about the brands they love. Leading fashion brands are now compensating customers for video reviews, recognizing the value of authentic user-generated content (UGC) in delivering strong returns. Unlike traditional influencer partnerships, UGC is often a voluntary activity, with some brands offering incentives and others not. These online reviews provide crucial social proof, offering insights and reassurance to potential buyers, ultimately shaping their purchase decisions. While influencer marketing remains a powerful tool, UGC helps brands appear more genuine. For many customers, the opportunity to be noticed through a brand’s platform is a strong incentive to create promotional content. According to marketing experts, UGC is still in its early stages in India and doesn’t yet pose an immediate threat to influencer marketing. However, if brands continue to invest in and scale UGC strategies, it could eventually impact influencer campaigns. That said, it will take significant time and effort before UGC becomes an industry standard that could rival influencer marketing. #brandmarketing #digitalmarketing nadia noronha

🛠️ What is UGC and why is it key for your brand? 🤔 UGC = User-Generated Content, which is content created by content creators. 📲 It's authentic and organic content created by creators about your brand or product. 👥 Why is UGC so important? Credibility: People trust other people, not advertising. 🗣️ Authentic content increases trust in your brand. Spontaneity: Content created by real customers looks more natural and less "commercial". ✨ Lower costs: While big campaigns cost a lot of money, UGC is an organic way to spread your brand without the high spend. 💰 Better engagement: Users engage more when they see content from other customers 📈. Interested in the topic of UGC and influencer marketing? Drop us a message and we'll set up a first meeting together. 👏 #UGC #influencermarketing #marketingtip ##influencermarketing #customerservice #translationservice #palamor #globalreach #influencers #brands #socialmediamarketing #digitalmarketing

How Click Analytic’s UGC Marketplace Bridges Creators And Brands: Click Analytic, an influencer marketing platform, recently launched a new user-generated content (UGC) marketplace to address the growing demand for authentic, reusable content from smaller influencers. The integrated marketplace allows brands to find UGC creators, collaborate with them, and acquire content rights efficiently. With features like creator filtering, payment facilitation, and data insights, the platform aims to streamline the UGC acquisition process. As brands increasingly turn to UGC to reduce content creation costs, Click Analytic positions itself as a one-stop solution for influencer and UGC campaigns, tackling scalability challenges through its network of over 300 million creators. The company plans further enhancements, including consulting services to help brands navigate the UGC space. 👉🏼 Comment below for link to read the full article! 👉🏼 Don't forget to subscribe to our weekly newsletter so you don't miss any of the top stories in the #influencermarketing world. #InfluencerMarketing #Influencer #ClickAnalytic #UGC

😳 Is Influencer marketing losing its footing? It seems that audiences, especially those engaging with newer creators, feel let down when influencers start promoting products so quickly. There’s a growing sentiment that these creators are "getting bought out" too soon, making their content feel inauthentic. Around 39% of social media users say they’re influenced by creator recommendations, but only 3% feel creators strongly impact their purchases, reflecting an increasing skepticism towards sponsored content But honestly, who can blame either side? Audiences crave genuine, relatable content, while creators face the pull of lucrative brand deals. After all, influencer marketing delivers an impressive 11x ROI compared to standard ads, motivating brands to invest early in up-and-coming creators. It’s tempting for creators to accept a big paycheck, but these quick partnerships can alter how followers perceive them. The real challenge? Building lasting trust with an audience in a space where monetization and authenticity constantly collide. With 36% of marketers believing influencer content performs better than branded posts, the pressure to partner is only growing. How can creators find a balance between staying genuine and making a living? #InfluencerMarketing #DigitalMarketing #Creators

🚀 Top 3 Digital Marketing Tips for 2024 🚀 In the ever-evolving world of digital marketing, it's essential to stay ahead of the curve! At Bramasquare, we believe that success hinges on the following three key strategies: 🎯 Target the Right Audience – Identifying and engaging with your ideal customer base is crucial. Narrow your focus to ensure your campaigns resonate with those who matter most. 📣 Choose the Right Influencer – Leverage influencer partnerships wisely. Collaborating with influencers who align with your brand values can amplify your message and boost credibility. 🖥️ Create Interactive Content – Stand out from the crowd by offering engaging and interactive content that encourages participation and builds community. Follow Bramasquare for more insights into digital marketing strategies that will take your brand to the next level! #DigitalMarketing #MarketingStrategy #InfluencerMarketing #InteractiveContent #Bramasquare

🔹 𝗧𝗵𝗲 𝗚𝗼𝗹𝗱𝗺𝗶𝗻𝗲 𝗶𝗻 𝗜𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗲𝗿 𝗣𝗮𝗿𝘁𝗻𝗲𝗿𝘀𝗵𝗶𝗽𝘀: 𝗥𝗲𝗽𝘂𝗿𝗽𝗼𝘀𝗶𝗻𝗴 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 🎯 Partnering with influencers and content creators is still a booming industry, even as we hit year five or six of its growth. The potential is massive, but the challenge for many brands is achieving a solid return on investment. Here’s where I see the real value: using influencer-created content in your ad campaigns. Paying creators to produce authentic, engaging content and then repurposing it for your brand’s ads is where the magic happens. It’s a strategy that can amplify the reach and impact of your campaigns. That said, some brands prioritize volume over ROI, investing in influencer partnerships purely to stockpile content. While that can work for branding, the real gold lies in leveraging those assets strategically to drive results. 👉 Looking to maximize your influencer marketing? Join UnlockMarketing.io for expert advice and proven strategies! #InfluencerMarketing

The creator economy, now a multi-billion dollar industry, is extending its reach beyond traditional influencer hubs like New York and Los Angeles. Pittsburgh, a mid-sized city with a growing tech and startup ecosystem, is emerging as a hotspot for content creators and businesses leveraging influencer marketing. With authenticity as their currency and engagement as their metric, influencers in smaller markets are proving their value in a rapidly evolving industry. Read on to see how they’re doing it: https://lnkd.in/er-hMpEA

Unlock Explosive Growth for Your TikTok Shop: Here's How! CreatoRev Agency is a new-age, social-forward agency, proudly recognized as TikTok Shop's first certified agency partner. With a remarkable GMV of $49M+ earned for our TTS brand clients, we leverage our extensive network of 5,000+ TTS creators to help your brand thrive. How CreatoRev Can Elevate Your TikTok Shop: 1. TikTok Shop Set-Up & Acceleration: Our team ensures a seamless setup and rapid acceleration of your TikTok Shop, positioning your brand for immediate success. 2. Full-Service Influencer Marketing: We connect you with top-tier creators for impactful influencer marketing campaigns, enhancing your brand visibility and driving conversions. 3. Turnkey Social Content Production: CreatoRev specializes in producing high-quality, engaging content tailored for organic reach and outstanding ad performance. 4. Paid Social Ad Campaigns: Utilizing proprietary targeting strategies, we craft and manage paid social ad campaigns that maximize your ROI and expand your audience. 5. Dynamic Influencer Event Activations: We organize exclusive influencer events to boost your brand’s notoriety and create buzz, ensuring your brand stands out. Ready to take your brand to the next level on TikTok Shop and beyond? Get in touch at [email protected] for a no-cost consultation. Let CreatoRev Agency help you grow your social presence and scale your revenue with our bespoke 360 service and industry-leading expertise. #TikTokShopSuccess #ShopOnTikTok #EcommerceSuccess #SellOnTikTok #TikTokGrowth #TikTokShopHacks #CreatoRev #TikTok

We’re excited to share that LA Magazine has featured our CEO, Mike Pusateri, in an article highlighting his leadership, the rise of Bent Pixels, and his impact on the creator economy. Throughout Bent Pixels' journey, we’ve amplified the creator economy and facilitated growth for brands through a 360-degree approach to advertising —transforming the industry into a multi-billion-dollar powerhouse. Below are some key highlights, but make sure to check out the article below! Key highlights: 🔹 His Leadership: "Mike’s foresight and strategic thinking have positioned Bent Pixels as a trailblazer in the influencer marketing arena." 🔹 Empowering Influencers: Mike’s commitment to providing influencers with the resources they need has fostered a thriving community of content creators. 🔹 Mike’s Mission: “My aim here is to create the infrastructure to bridge the gap between the entertainment industry of the last century and the creator economy of this century. 🔹 Roots: “When YouTube first came out … I got it instantly. This was the future of entertainment…decentralized” 🔹 Industry Response: Fortune 500 companies like Intuit are now treating influencer marketing as seriously as they treat their Super Bowl ads. https://lnkd.in/gtu3Wbrj #InfluencerMarketing #DigitalMarketing #Leadership #Innovation #BentPixels #MikePusateri #LAMagazine