Anthony Loredo’s Post

Our 150th episode of Call to Action® is out and what better way to celebrate than having creative hero Mark Denton! This episode passionately discuss the current state of the advertising industry and how to inject back some quirk and fun to create work that not only sells but also entertains. Tune in for more insights from Mark's remarkable journey in advertising. His experiences serve as a reminder of the importance of creativity vs processes, the power of conversations, and the joy of storytelling. Let's bring back the fun in our ads!

These outtakes of Gary Neville reading sponsored ads are gold 😆 + a great example of how brand integrations can go wrong… 🤡 Inauthentic 📝 Poorly scripted ❌ Not aligned to the talent’s own story Sponsored host-reads in podcasts and YouTube vids are priced at a premium for a reason - it takes time to find the right brand partners and to create compelling scripts. When done well they fit seamlessly into the content and feel like a genuine endorsement from the talent.

Heard the latest Ad Tech God podcast? Ari Paparo dropped some serious knowledge about the DanAds | Summit 24 and the future of AdTech. 🎧 Re-listen to it all here! https://hubs.la/Q02-HqTy0 #danads #danadssummit #weknowselfserve #selfserveadvertising #admanager #automationsolutions #managedservices #adtech #conference #advertising #publishers #advertisers #acceleratingadvertising #nyc #event #keynote

As a historic Made in Chelsea viewer, it was great to listen to Jamie Laing and Sophie Habboo talk about how they ended up with one of the most popular podcasts in the country. They discussed how brands can leverage podcasts for advertising to reach their audiences in an authentic way, and I completely agree! Are podcasts a current media platform that your brand is leveraging? Advertising Week #adweek #media #advertising #podcast

Authenticity and trust are paramount. Especially for elite customers. • This is where podcast host endorsements shine. gowildcast.com #DigitalMarketing #Advertising #SocialMediaMarketing #ContentMarketing #BrandAwareness

Our SVP of Client Services, Adam McNeil, reflected on the podcasting industry’s key moments in 2024. The overarching theme? 2024 was a year of meaningful shifts. Presidential interviews alone generated 100M+ impressions, spotlighting podcasting as the “Super Bowl” of ad opportunities. At ADOPTER Media, A Podcast Advertising Agency we saw client spending surge nearly 80% in key months, but not every brand had it easy. Rising CPMs, bundled ad strategies, and overloaded episodes created challenges—especially for e-commerce and hyper-DR brands. Here are a few standout takeaways from Adam's blog (link below): ▪️ Influence over impressions: Smaller, targeted shows drove bigger results ▪️ Brand safety reality check: Calculated risks paid off ▪️ Smarter tech: Dynamic Ad Insertion (DAI) made strides The podcast industry isn’t without struggles, but here’s the thing: podcast advertising works—when done right. Influence, impact, and strategy matter more than ever. ----The Spray and Pray days of 2020 are gone---- Catch Adam’s full 2024 breakdown here: https://lnkd.in/eVbDZVkF What’s your biggest podcast advertising takeaway from 2024?

If you don't know and follow Obaid Durrani, you're seriously missing out. For those who don't know, Obaid is the king of content, an incredible content creator, and just an all-around cool guy. And I got to chat with him on Stop the Scroll! 🙌🏽 We talked about everything: ↳ How he enables B2B companies to build their own media engines through his 8-part "Easy Mode" framework ↳ Why vanity metrics ARE valuable ↳ And how to activate internal company creators beyond just the marketing team ↳ (And Todd Clouser) Check it out (and stay tuned for Pt. 2 with Obaid): https://lnkd.in/gEkahNja Shoutout to GURU Media Hub, the best podcast team out there!

Stop wasting ad dollars! Learn how to build a powerful negative keyword list. 💼 Don't miss out! Follow us for more legal marketing strategies and tips. 📺 WATCH this clip from our podcast: https://lnkd.in/eC5Z5qpF #legalmarketing #ppc #GoogleAds #SEOtips #attorneyseo #LawyerMastermind #leadconversion #getnewclients #SEOforlawyers #branding #legalpodcast

With the rise of on-demand content, as people choose what they consume, advertising needs to rethink how it reaches audiences. Talking to us about trends that brands should be aware of, Charles Stuart, PwC South Africa's Entertainment and Media Partner, sheds light on their latest findings. Listen to this episode wherever you get podcasts find the link in the comments. #TheLeadCreativePodcast | #TheLeadCreative | #Marketing | #Advertising

Broadcasters are leaving TV for podcasting! This is happening for a reason. B2B brands .... listen to the signs ..... People trust podcast host more than any other media host. I think that's important 🤷🏾 If you don't have it in your marketing strategy to host a show .... you may want to reconsider. Warning though. Don't try to do it yourself. Hire a producer that understands B2B podcasting.