Anna Bager’s Post

OAAA's Anna Bager shares 2025 predictions shaping the future of OOH advertising with MediaVillage.org. From advancing technologies to shifting strategies, here’s what’s on the horizon: 📊 Advances in Measurement + Analytics: OOH advertising will continue to become more data-driven, leveraging advanced analytics to measure audience exposure, campaign effectiveness, and ROI. 💰 Budget Reallocation: More brands are redistributing budgets to OOH, recognizing its effectiveness compared to oversaturated channels. 📲 Digital Integration + Cross-Channel Campaigns: The synergy between OOH, CTV, and retail media is creating new opportunities for advertisers. 🪄 Immersive OOH Experiences: Expect more creative and immersive billboards and displays, allowing consumers to engage directly with ads and receive personalized content. 🔏 Data Privacy: Heightened scrutiny around data privacy laws and consumer trust challenges will drive advertisers toward OOH, valued for its low data footprint and privacy-friendly reputation. 📈 Programmatic DOOH: As brands seek more effective ways to stand out, real-time programmatic DOOH will set the standard for impactful advertising.

The OAAA's predictions for 2025 paint a promising picture for the #OOH industry. According to the predictions, key trends to watch for in 2025 include: ✅ Data-Driven OOH: Advanced analytics will empower marketers to measure campaign effectiveness and ROI. ✅ Reallocation of Budgets: Marketers will shift budgets from overspent channels to OOH, recognizing its potential for significant impact. ✅ Omnichannel Integration: OOH will seamlessly integrate with digital channels to create cohesive and impactful campaigns. ✅ Immersive Experiences: #AI powered interactive billboards will offer personalized experiences. ✅ Privacy-Friendly Advertising: OOH's lower data footprint makes it a more privacy-conscious choice. ✅ Programmatic #DOOH: Real-time targeting and personalization will push OOH to new heights.

Industry Insight: Out-of-Home Advertising Forecast & Trends for 2024 The landscape of Out-of-Home (OOH) advertising is evolving rapidly, with forecasts indicating a vibrant future. As we move into the second half of 2024, the growth of OOH advertising remains robust, driven by several key factors that are reshaping the industry. What’s Driving the Growth? 📊 Digital Screens: The proliferation of digital screens in high-traffic areas is making OOH ads more dynamic and engaging. 📊 Programmatic Buying: Advances in technology allow for more precise and efficient ad buying, making OOH advertising more accessible and flexible. 📊 Integration with Digital Media: OOH is increasingly woven into broader digital marketing strategies, enhancing reach and measurement capabilities. Retail Sector Engagement: Retailers are increasingly leveraging in-store, place-based ads to capture customer attention where it matters most, adding a critical layer to the consumer experience and driving direct engagement. #OOHAdvertising #DigitalMedia #ProgrammaticBuying #IndustryTrends #SkycoMediaTech

Europe now leads in Out of Home (OOH) advertising growth, driven by digital formats that make up 40% of revenue despite limited reach. At the WOO Europe Forum, President Tom Goddard shared a strategic vision for growth, blending digital innovation with classic OOH’s strengths. Tom Goddard | World Out of Home Organization #OutOfHomeAdvertising #OOHIndustry #DOOH #OOHGrowth #AdvertisingStrategy #MediaGrowth #WOOEuropeForum #OOHFuture

OOH Advertising Smashes Records Again! The Out-of-Home (OOH) advertising industry has just posted record-breaking third-quarter revenues, proving that traditional media, when combined with innovation, is more powerful than ever. Key Drivers of Growth: - Increased investment in digital OOH formats - Expanded programmatic capabilities, making campaigns more dynamic and targeted - A shift toward integrating OOH with omnichannel strategies As our clients continue to seek impactful ways to connect with audiences, OOH provides creative flexibility and measurable ROI. With more advancements on the horizon, the future of OOH looks brighter than ever! What’s your take on this growth? Check out the full article here:

🚀 Out of Home Ad Spend Sees Highest Ever First Quarter Volume, Up 6.8% in Q1 2024 🚀 The Out of Home (OOH) advertising landscape is thriving, with Q1 2024 marking the highest first-quarter volume ever. OOH ad spend surged by 6.8% year-over-year, reaching nearly $2 billion. This isn't just a number—it's a testament to the power and potential of OOH advertising. Digital Out Of Home (DOOH) Growth:  DOOH continues to shine, accounting for over 32% of sales and growing by 10.3% from last year. Transit Advertising Surge:  Transit advertising led the charge as the fastest-growing OOH segment, with an impressive 18.8% increase. Top Advertisers and Categories:  Major brands like Apple, McDonald’s, and Disney topped the spending charts, with significant growth in categories such as Online & Mobile Travel Services (+137%) and Legal Services (+19%) #OOH #DOOH #AdTech #DigitalMarketing #Advertising #Innovation Anna Bager | OAAA

You can achieve massive ROI gains by reallocating a few percentage points of your ad spend to OOH. Benchmarketing research study is below. I can help you grow your business...

New research shows that reallocating just a few percentage points of ad spend to Out of Home (OOH) advertising can drive massive ROI gains across Automotive, Retail Grocery, and CPG Food sectors. Why it matters? OOH is a high-impact player throughout the consumer funnel, boosting awareness, consideration, and purchase intent. This study proves that smart, incremental shifts to OOH can optimize media plans without increasing budgets. Marketers, it’s time to rethink the mix. #OOH #MarketingROI #MediaOptimization

Digital Out of Home (DOOH) is leading the charge in a new era of advertising, as showcased at this year’s DPAA Global Summit! This article from MediaPost explores how DOOH is quickly becoming a vital part of the media landscape, offering brands more dynamic ways to engage their audiences. With insightful discussions from industry leaders like Barry Frey and François de Gaspé Beaubien, the summit highlighted the immense potential for DOOH to revolutionize how we think about digital advertising. As the DOOH industry continues to evolve, we’re proud to be part of this exciting movement, driving innovation and pushing the industry forward. Read more on how DOOH is driving the future of digital advertising --> https://lnkd.in/eSCtNNB9 #generationactive #gymtv #zoommedia #fitness #fitnessindustry #advertising #advertisingindustry #dooh #ooh #doohadvertising #oohadvertising

The global Out-of-Home (OOH) advertising market, encompassing both traditional and digital formats, is experiencing significant growth and evolution. In 2024, the market size is projected to reach $31.7 billion, with a compound annual growth rate (CAGR) of 6.4% from 2023. By 2028, the market is expected to grow further to $38.39 billion, driven by trends such as urbanization, advancements in programmatic digital advertising, and the integration of AI into ad strategies. Key trends include: Digital Out-of-Home (DOOH): This segment is gaining prominence due to its flexibility and interactivity. The DOOH market alone is projected to reach $23.06 billion, emphasizing the shift toward connected, real-time, data-driven displays. Geographic Leaders: China is expected to lead in spending, with projections of $9.73 billion for 2024, reflecting its dense urban environment and robust advertising infrastructure. Popular Formats: Transit ads, billboards, street furniture, and digital displays dominate the market. Emerging formats include mall kiosks, charging stations, and mobile-integrated campaigns. Challenges: High installation costs for digital screens, challenges in measuring ROI, and the need for integration with broader digital platforms remain hurdles for OOH advertisers. Traditional formats remain effective, but the industry is shifting toward innovative campaigns combining physical presence with digital technology to maximize engagement and returns. #ooh #outofhome #advertising #dooh OAAA World Out of Home Organization BackLite Media