Hello growth minded friends,
Today I learn Domino's marketing strategy,
which I am going to share with you..
Do you know friends that when you order pizza from #Domino's, and along with the pizza you get small packets of oregano from Domino's, the cost of these packets is approximately 8 to 9 rupees. Still Domino's gives you these packets for free. There is a very #interesting #marking #strategy behind this. Now if you buy oregano separately, the cost of 10 grams of oregano is approximately ₹90 and Domino's gives you four-five packets just like that. Domino's incurs a lot of expenses but think what do you do with those packets? Almost every time you get more packets than you use. Now you actually store the remaining packets of oregano and keep them at home wherever you keep them but one thing is for sure, you do not throw them away. When you order pizza, the next day comes, the next week comes, you see those packets lying around in your daily life and just by looking at those packets, you start getting the taste of Domino's pizza in your mouth. Just think, what an amazing marketing strategy it is, if those small packets were not roaming around your house, you might have forgotten that pizza can also be ordered from Domino's.