Anita Caras’ Post

This year's Oscars dazzled, smashing viewership records with an impressive 41% year-over-year increase in readership, as reported by the Teads Media Barometer.  ✨ MediaPost highlighted that the Academy Awards experienced a remarkable 37% surge, reaching a four-year peak of 19.5 million viewers. 🎥 Check out key Insights from the Teads Media Barometer, Powered by Contextual Intelligence: • The fervor surrounding "Barbie vs. Oppenheimer" and the notable omission of Margot Robbie and Greta Gerwig from the Best Actress and Director category propelled a significant 41% year-over-year boost in Oscars readership the day following the awards. • From Ryan Gosling's "Kenergy" to John Cena's nudity, Billie Eilish's standing ovation to Al Pacino's lack-luster delivery; in terms of Global readership over the past 7 days, it was Emma Stone's surprise victory in Best Female Actor made her the most read person from the Oscars. *Does Readership Predict Oscar Wins?* Emma Stone's Lead: • Her Best Female Actor win, with pageviews five times higher than Lily Gladstone's, suggests a correlation between readership and winning. Best Actor Insights: • The competition between Bradley Cooper and Cillian Murphy for Best Actor was a hot topic, illustrating how widespread appeal and substantial readership can mirror the dynamics of Oscar outcomes. Despite Cooper's popularity, Murphy's win, coupled with the intrigue surrounding his potential as the next James Bond, significantly amplified his online footprint. Best Picture Trends: • Despite "Oppenheimer" winning Best Picture, "Barbie" dominated pre-Oscar conversations, thanks to its cultural impact, leaving many to question the exclusion of Margot Robbie and Greta Gerwig from the nominations. Discover more on the blog here >> https://hubs.li/Q02plQCQ0 #oscars #oscarsdata #academy #academyawards #barbie #oppenheimer #cillianmurphy #christophernolan #margotrobbie #gretagerwig #bradleycooper #johncena #billielish #emmastone #viewership #tv #contextual #cookieless #data

Does Readership Predict Oscar Wins? Emma Stone's Lead: • Her Best Female Actor win, with pageviews five times higher than Lily Gladstone's, suggests a correlation between readership and winning. Best Actor Insights: • The competition between Bradley Cooper and Cillian Murphy for Best Actor was a hot topic, illustrating how widespread appeal and substantial readership can mirror the dynamics of Oscar outcomes. Despite Cooper's popularity, Murphy's win, coupled with the intrigue surrounding his potential as the next James Bond, significantly amplified his online footprint. Best Picture Trends: • Despite "Oppenheimer" winning Best Picture, "Barbie" dominated pre-Oscar conversations, thanks to its cultural impact, leaving many to question the exclusion of Margot Robbie and Greta Gerwig from the nominations. Discover more on the blog here >> https://hubs.li/Q02plQCQ0

Publicists got shout-outs at the Oscars last night, and it was a moment. Take a bow, #PR!   Da’Vine Joy Randolph and Robert Downey Jr., who both won Oscars for supporting roles, saluted the importance of their publicists in the midst of their own limelight, spotlight, and footlights.   In that peak moment, some people don’t even remember to thank their spouses. The two actors at different career points -- Da’Vine Joy a new face and, Robert a Hollywood veteran -- agreed on the value of their publicists. They know: Publicists are the ones who bring up your name when nobody else is talking about you, your company, or your talent. That is what I do for my clients.   Apparently, the Academy would prefer no insider business names get mentioned at the Oscars, and I agree the art of cinema should come first. But many industry names are dropped. And, in giving day-in and day-out support to a client, facts are facts. Publicists are part of a winning team and you can’t stop client gratitude.   Have an Oscars laugh and see more memes in this article about Da'vine: https://lnkd.in/daQs3J5r Robert Downey Jr.'s speech: https://lnkd.in/d8PHZ5Ew ➡ The Academy will be adding a new Oscar for casting. What do you think: Are behind-the-scenes skills like casting and PR important in the movie world? Andrea Walker-Leidy Eva Keiser, APR #Oscars #PR #AcademyAwards #celebrate

I love how Taeko shows sparkles and fire in her eyes when talking about the younger generation and their passion. Right on! So true! Taeko Yamamoto, our Global Chief Marketing Officer, was featured on NBCU Advertising & Partnerships exclusive thought-leadership series, CMO NOW. Watch the full interview here: https://okt.to/XwY3BJ #CMONOW #Sustainability #SustainabilityTransformation #DigitalTransformation NBCUniversal

How to Watch the 2024 Oscars

How to Watch the 2024 Oscars

How to Watch the 2024 Oscars

How to Watch the 2024 Oscars

How to Watch the 2024 Oscars

The Emmy Awards, set for September 15th, celebrate excellence in the television industry. The event presents a valuable opportunity for brands to connect with target audiences by aligning with characters or actors. Television's influence extends beyond the screen, with popular characters becoming cultural icons. By associating with these figures, brands can drive engagement, build community, and form authentic connections with consumers through characters whose traits align with their brand identity. An MN2S partnership demonstrates how well characters can align with brands. Creed Bratton, known for his role on “The Office”, collaborated with Skittles for the "MFFLP The Rainbow" campaign, using humor to encourage Canadians to enjoy life's simple pleasures. LeVar Burton, celebrated for his roles in “Reading Rainbow” and “Star Trek”, moderated a NASA panel, reflecting his dedication to education and diversity. Aligning brands with characters or actors can drive engagement and form authentic connections. The upcoming 2024 Emmy Awards provide an opportunity for businesses to partner with actors whose stories resonate with their values and audience, creating impactful and emotionally-driven marketing campaigns. Read more via MN2S.com MN2S - Connecting top talent with global opportunities. 🌐 Browse the MN2S roster to discover and book music artists and celebrity talent. 📧 [email protected] #MN2S #TalentRoster #TalentBooking #CelebrityBooking #BookingAgent #Entertainment #GlobalTalent #BrandStrategy