Angélique Evrard🇫🇷🇬🇧, FCIM’s Post

Finding a Niche in a Seemingly Crowded Marketplace with Sonny Smith, Co-Founder of Jampack. Roger talked to Sonny about how they developed Jampack, the all-in-one platform designed to serve the event-based travel industry. “If you take those three backgrounds and put them together, we actually found a niche in the marketplace that didn’t exist. We provide a single transaction to go to a big event and purchase your ticket, and then purchase the other three or four days of vacation content that you may want to do around that particular event.” #BehaviorialMarketing #BehaviorDesign #CustomerExperience #FromPersonaToPersonal #AI #marketingstrategy #personalisation #mobilemarketing https://lnkd.in/g2DQZTME If you would like to be considered as a guest on From Persona to Personal, please contact Roger Hurni at [email protected].

"Leveraging the power of AI to make every customer’s experience feel tailored to them? Magic." How does Ruggable do it? Personalization + AI = 💥 A winning combination. The Contentful team breaks it down. Through tailored home pages and AI-powered design recommendations, Ruggable keeps it simple yet highly effective—driving a 25% boost in conversion rates. From meaningful customer segmentation to AI-curated room designs, their subtle personalization strategy proves that small, thoughtful touches can deliver big wins. 💡 Thoughtful, tailored experiences turn customers into raving fans. 📖 Download EXP to read the full article. #Personalization #AI #CustomerExperience #EcommerceInnovation #MarketingStrategy #Ruggable https://lnkd.in/gphXE2Zv

Did you know that Generative Discovery doesn’t need data from every customer to work its magic? 🤯 In our latest webinar, Mahesh Ganjalagunte dives into how a simple keyword search can unlock personalized shopping experiences that boost conversions. 🎯 Unlike traditional methods, Generative Discovery focuses on the real-time intent of individual consumers, creating hyper-relevant results tailored just for them. 💡 The result? Higher engagement, better product discovery, and increased sales! 💰 Head to the full webinar to learn how to bring these transformative insights to your eCommerce strategy. 👉 #GenerativeDiscovery #EcommerceInnovation #ConversionBoost #AI #OnlineShopping #Webinar

The phrase (and the following 2 statements) that caught my attention - "People are talking. Some are excited about the innovation, while others think it feels a bit rushed. But isn’t that the essence of experimenting with cutting-edge technology?". So, if you are not using #GenAI, will people stop talking 🤔. WinWire can have them 'keep talking' and help you gain competitive advantage as you embark on your #GenAI journey with #Innovative software solutions! Learn more here https://lnkd.in/gHuwi69h

😕 Is your AI prompting feeling a little stale? This month's AMA AI panel featuring Spencer X. Smith, Jo Phillip, and Michael DeNunzio left me with way too many fresh, unique takeaways NOT to share, so I wanted to share my top 3 favorite AI marketing tips - hopefully, they inspire you to think outside the box with AI too! 1. Rate My Prompt: Spencer suggested asking AI to rate your prompts. With this, you could say, "Rate the prompt below on a scale of 1 to 10 and explain any weak points." This will help you quickly refine your prompts and learn how to partner with AI more effectively in general. 2. Maximize Your Recordings: Jo shared that beyond just recording interviews or meetings to grab their transcripts, you can use AI to digest and apply that information more effectively. She uploads the transcripts into the AI to scan for repeated themes, key phrases, or unique ideas, which allows her to catch details she might have otherwise missed, and it makes it easy to spot insightful quotes for video snippets and other content. 3. Consult Fictional Experts: Michael recommended creating fictional AI advisory panels during the market research process. Here, you ask the AI to create a panel of specialists in various disciplines, like "a social media expert" or "someone who's a world class *fill in the blank*", and ask the AI to create fictional names and bios for them, and then you can run all of your analysis through the panel and ask it to discuss and debate the information. Talk about bringing buyer personas to the next level! Get 5 more AI in marketing tips from Spencer, Jo, and Michael in my blog: https://lnkd.in/gXRwTmfz 👏 And thanks to AMA Madison-American Marketing Association, AMA Milwaukee, and American Marketing Association - Northeast Wisconsin Chapter for putting on this awesome event! Couldn't recommend checking out your local marketing associations (especially AMAs). #ContentMarketing #AITips #MarketingAI

"Do not let personalization disrupt your user journey consistency" - Andrey Shilin. Welcome to our interview with Andrey Shilin, Personalization and AI Product Manager at HelloFresh Group, the largest meal-kit and ready-to-heat subscription service globally, operating in 29 markets with six different brands. In this interview, Andrey will emphasize that not all companies need to implement personalization, highlighting the importance of starting with a solid strategy and deep customer understanding, and sharing how to begin working with personalization through POC. 👉 https://lnkd.in/d8Dy9Wb2 #personalizationtalks #ai #customerexperience

I love Kara’s synopsis and tips of how marketers can get more out of AI.

💡 Getting to know your customers should be at the core of any business. The best way to do that is to implement in-location analytics that drives results. Understanding customer likes and dislikes is essential, but how customers decide, buy, and interact with your restaurant will go a long way to creating high-impact experiences at every one of your locations. Check out 4 ways that in-location analytics can improve your restaurant experience! https://lnkd.in/g4dUsmBe #techtools #boostrevenue #ai #customerexperience

[Case study] As a big fan of the brand, I'm proud of the results Burton Snowboards achieved with Bloomreach Discovery: - 10% more revenue from search 🔍💰 - 21% more revenue from categories 📈🛍️ - 3.5% higher conversion rate 🚀✨ " Relevance and personalization were major pain points for us. With Loomi AI at the core of Bloomreach Discovery, we gained the ability to quickly optimize site search experiences without the technical bottlenecks, allowing us to surface the right products to the right customers effortlessly." Thanks Marga Franklin! Read more here: https://lnkd.in/eyHKaSx8 #ecommerce #search #ai #personalization

The misconception that AI is prohibitively expensive is outdated. In reality, businesses can't afford NOT to use AI. #AIForBusiness #MarketingInnovation For business owners and marketers, the cost of missing out on AI's capabilities far outweighs the investment. Imagine streamlining your customer segmentation, optimizing your ad spend, and automating repetitive tasks—AI turns these aspirations into achievable goals. Without AI, you're leaving valuable insights and efficiency gains on the table. At Neuroptik, we've seen firsthand how AI transforms businesses. From predictive analytics to personalized marketing campaigns, our AI solutions have enabled companies to drive growth and stay ahead of the competition. Don't wait to see what you've been missing. Test our system for free and discover how Neuroptik can revolutionize your business. Click here to get started: https://tally.so/r/w52XqQ #BusinessGrowth #MarketingStrategy #AI #Neuroptik #DigitalTransformation #InnovationBridge #DataDrivenMarketing