As I’ve said before, probably too many times, for the love of GOD, b2b world, learn to sell your stuff to real people! Like “here’s what we do to make your pain go away!” So few companies do this basic work well in our space, it is downright laughable. But hyper growth Harvey pulls this off brilliantly w their new video. Here’s your pain and here’s our painkiller. Genius work!!!! This is how it’s done, people. Well done Winston Weinberg and team!
Great point, I love Don Valentine’s perspective on storytelling. Mastering how to clearly communicate your solution to real people's problems is crucial. Simple yet powerful storytelling is key! https://www.linkedin.com/posts/robert-nand-a530b535_don-valentine-the-legendary-founder-of-sequoia-activity-7299887745961795585-oZkT?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAdPsp8BxHdfe-nK-sb9lryTOBDxoeY9NIQ
Very attractive teaser video! Atrium was too early I think, but with AI the way it is now, Harvey's got a real shot at crushing it.
K n li I
It’s so true, B2B buyers are people too. Simple, clear and direct language speaks to everyone. Nathalie Gordon taught me this
I agree
Safe AI for more customers, profits + time
3dI love we're all on social media - as in tweens to 90 year olds - yet B2B marketers, and martech SaaS providers, are like "Trust me, use this gated white paper and then just send them emails and we'll get appointments. Then it'll be an interminable ~6 months - filled with vague webinars to spammy outreachs - before we actually see if any sort of transaction will come out of this. It'll be great!"