Why companies don't disclose their data in a press release

Remember friends, a headline like "60% of companies do [x]" often means something like 336 of 560 individuals (maybe unique humans, maybe not) replied a certain way to a survey question and we actually have no idea: -how well the sample consisting of those 560 respondents represents all companies - whether or not any given individual understood the question - whether the question actually reflects their mindset or lived reality prior to being given a statement to react to - whether they responded truthfully - what relationship to a specific organization or role in decision-making the respondent actually has A lot of surveys are commissioned by a product company to generate marketing content, distributed through sketchy channels (who among us has not hastily clicked through a survey to get to a gated article), and then reported on by a media organization uncritically to generate cheap clicks. Assume the headline you see is a lie or an oversimplification unless it's possible to track it back to the source where you can access the original research, and the methodology really checks out and supports the finding. This also goes for all political polling and science reporting. Those sorts of headlines are sticky as heck and all of the reposting and arguing about the claims legitimizes them.

Good survey design - Tip 2 Stay consistent with your Likerts. Avoid: ❌ Differing scale lengths (e.g. 4, then 5, then 7, then 11) ❌ Reversing the positive-negative labels (e.g. unlikely -> likely, then likely -> unlikely) ❌ Wording inconsistencies (e.g. unlikely, then not at all likely, then never) Aim for: ✔ Readability ✔ Matching expectations ✔ Fast completion If you have multiple survey touchpoints, keeping wording, positive-negative direction, and scales consistent allows you to compare data across! Unlocks way more quant analysis options. (Note: it CAN be beneficial to swap the positive-negative direction at times. SUS does this famously. This is reasonable if you want to force the person to consider their answer, but works best if you have a captive audience.) What do you do to make strong surveys?

🔑 Key Principles of Survey Design 🔑 As a research analyst, understanding the principles of survey design is crucial. Crafting effective surveys ensures that you gather accurate, meaningful data that can drive insightful analysis and informed decisions. Here are four key elements to keep in mind: Focus 🎯 Ensure all questions relate directly to your research objectives. Formulate questions with their analysis in mind. Brevity ✂️ Keep your questionnaires as brief as possible. Avoid "wordy" survey items to respect your respondents' time. Clarity 🔍 Phrase survey items simply and clearly. Organize your questionnaire so it's easy to navigate. Bias-Free 🕊️ Do not anticipate a particular response. Encourage genuine and unbiased responses from participants. By adhering to these principles, you can create surveys that are more effective and insightful. Happy surveying! 📊✨ Which principle do you find most challenging when designing surveys? Share your thoughts below! 👇 #SurveyDesign #Research #Focus #Brevity #MarketResearch #ResearchAnalyst

Great article with important stats about reviews on local business. I want to share some of the key insights that I pick. Costumers really care if the business reply to the reviews. Most of the costumers forget to write good reviews even after a great experience. Check out the article, it is worth to read it. Big thanks to author ✨

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When was the last time you saw or heard a news story that contained survey results? Probably multiple times this morning. Did any of these stories move the dial on an issue or highlight a new trend you should care about? The use of surveys in PR tactics has increased exponentially in recent years, satisfying journalist demand for data. But, when is the right time to conduct and publish a survey and what do you need to consider? 🚀 If your business doesn't have its own proprietary data it can be helpful to use a survey to uncover answers you need, as well as evoke discussion about a particular matter. 🤓 Surveys are more likely to give you open and honest feedback compared with speaking with a customer / member of the public face-to-face. Generating emotive stories for the media on issues such as financial matters, political viewpoints. 💡 Surveys give you a snapshot of behaviours and feelings at a certain point. If you are keen to build a picture or habits and feelings over time, survey people over a year or two. Add a case study of someone who can talk about the changes and you're in an even better position to have the story covered by the media. 🤔 Before you commission a survey, research the media targets you would like to appear in. Take a look at the survey findings they have covered recently -where are the gaps you can exploit? Make sure your survey provides something different and moves a discussion or trend along. If it doesn't, you are just wasting your resources. So, before you commission a survey, think about whether there are other PR tactics that can deliver a similar result. Make sure whatever you decide to do, you're adding something new. #survey #PRtactics #standout #surveyfindings #data #stats

If you want to make your research more interesting and real-world, instead of text-heavy and Word-based questionnaires, consider using a web-overlay survey which embeds ratings and preferences into real active websites giving an altogether richer, and more real-life, experience.

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