Andrea Bovarini’s Post

✨ Quick Data Snacks by Commanders Act ✨ Useful (or not) knowledge to shine at the coffee machine : only 21% of #marketers are confident about last-click attribution. Platform X, as comprehensive set of tools to meet all the data needs of digital teams. Tag Management, CDP & Ad-Optimization in a privacy -compliant platform. #attribution #adoptimization #lastclick

🍪 Where would we be without cookies in the world? Well as someone who's been in the data game for a little bit, here are a few easy tips you can use. #personalization #contentmarketing #pmm #productmarketing #marketingstrategy

It's good to see marketers planning to move further from last-click attribution. "MediaMixModeling (MMM) appeals to marketers in an environment where last-click attribution doesn’t show a holistic picture of the customer journey and privacy is paramount. But it has some drawbacks. The model lacks granularity and can be difficult to implement. We expect more marketers will lean into MMM in the coming years, especially following open-source MMM offerings from both Google and Meta." #digitalmarketing #attribution

Tomorrow we’re unveiling 2 NEW G2 tools for marketers looking to connect the dots between G2 buyer activity & revenue. What’s in store? 🎯Game-changing marketing attribution integrations with Dreamdata, Factors.ai, & HockeyStack 🎯Full-brand performance management across the G2 marketplace for multi-product portfolios There's still time to save your spot (🔗 below) – join us & our Chief Product Officer, Sara Rossio, at 11AM EST. See you there! 👀 #MarketingAttribution #RevenueGrowth

Attention all marketing, engineering and data teams working to unlock complex use cases like upsell, cross-sell, increase active users et al. This blog is for you. https://shorturl.at/55XkR #gooddata

🔍 Why Choose OpenTrackHouse? At OpenTrackHouse, we redefine performance marketing with: ✅ Tailored Campaign Solutions for your unique goals. ✅ Advanced Analytics to maximize ROI. ✅ Exclusive Partnerships with publishers and advertisers. We’re not just a platform; we’re your partner in growth. Let’s achieve success, one click at a time. Explore more at OpenTrackHouse.net #DigitalMarketing #ROI #Innovation

This quick website test exposed 77 hidden tracking events 👀 No fancy tools needed—just a few clicks to help you stay ahead of potential issues. 1. Go to "New Inventory" from your main menu. 2. Open your event tracking. 3. Look at what's firing behind the scenes. When I did this, I found 77 events tracking. Yes, from one simple navigation! What you're looking for: • "ASE menu interaction" events—these confirm your menu tracking works. • Time-on-screen metrics. • Navigation path tracking. • Link click events. Pay extra attention to those menu interactions. They tell you exactly how customers move through your site—whether they're finding services through your main menu or other navigation paths. Why this matters: - Confirms your conversion tracking works. - Shows if customer paths are being recorded. - Helps spot tracking gaps. - Ensures you're capturing valuable customer journey data. #googleads #googleadsstrategy #digitalmarketing #webanalytics

Get ready for the post-cookie world! 🍪🌐 As Google phases out third-party cookies, it's time for media companies to adapt and thrive. Discover the top 5 strategies to stay ahead in the game—from leveraging first-party data to diversifying revenue streams. 🚀 Dive into the insights and gear up for success! #DigitalAdvertising #AdTech #FirstPartyData #MarketingStrategy #MediaSales 👀 Read more: https://bit.ly/3QO6Hpb

Exploring Advanced Attribution Modeling in Quick Commerce: Tracking the journey from touchpoint to conversion is crucial. Using tools like Google Analytics' Data-Driven Attribution, businesses can analyze interactions across channels, attributing credit accurately. For instance, a customer sees a Facebook ad, receives an email with a promo, and makes a purchase via a Google search. Through advanced modeling techniques, each touchpoint is credited appropriately. While using process excellence in the above we can contribute to data collection, model testing, and integration for actionable insights. Mastering this enables businesses to optimize customer journey and scale up ROI. #QuickCommerce #AttributionModeling #GoogleAnalytics

🌐 Intelitics Software: Revolutionizing Performance Marketing with Real-Time Event-Based Tracking 🌐 Exciting news! As the digital landscape continues to evolve, the demand for #accurate, #realtime data has never been greater. Intelitics Software cutting-edge solution ensures that iGaming brands can trust the integrity of their performance tracking, a vital element in the fast-paced #iGaming world. 🎮 Looking ahead, with Eclypses Intelitics’ international customer base will benefit from the company’s forward-thinking approach. Together, we will protect global iGaming customer acquisition data in real time leveraging the power of Amazon Web Services (AWS)🛡️ This initiative is a game-changer for the #iGamingbrands digital marketing world, enhancing both security and trust. 🚀 https://intelitics.com #PerformanceMarketing #iGaming #CustomerAcquisition #RealTimeData #CyberSecurity #Innovation #Collaboration #TechTransformation #iGamingBrands #Intelitics #AWS #Eclypses #MGM #Vegas #gambling #onlinebetting #digitaltransformation