Amanda Abella’s Post

The Secret Behind Sales Success That Most People Ignore... You know what's bizarre? Most businesses chase sales without first nailing their marketing. It’s like trying to score a goal without knowing where the goalpost is! Here’s what I learned after working with over 100 businesses: ➥Right Marketing = Right Sales Why? Let me break it down: 1. Target Audience Magic: - Stop shooting arrows in the dark. - Your ideal customers are waiting. - They WANT what you have. 2. Value That Speaks: - Your products tell their own story. - No more pushy sales tactics. - Customers will chase YOU. 3. Trust That Sells Itself: - Be the guide they need. - Build relationships, not just transactions. - Watch trust transform into significant sales. The Beautiful Part? - Qualified leads flow naturally. - Your team closes with confidence. - Sales conversations feel effortless. I learned this the hard way... ↳It started with cold calls and desperate pitches. Then I shifted to value-first marketing. ↳Result? 3X sales, with half the effort! Remember: "Marketing is telling the world you're a rock star. Sales are showing up to the stadium and proving it." Stop viewing marketing as just an expense. It's your sales multiplier. Get it right, and watch your business thrive. P.S. The only thing between you and exponential growth is the right marketing strategy. Are you ready to bridge that gap? ----------------------------------------------------------------------------------- If you're a busy coach, solopreneur, corporate or Founder/CEO then DM me "SALES" for sales and marketing strategies. 🔁 Repost if you find this useful. 🔔 Click on the bell icon to get new post notifications. I post at: 04:00 pm IST (Monday-Friday)

Your sales page is one of the most important pages you'll ever build. That's because it's the primary mechanism where your audience will learn about your offer and purchase it. But it's not about manipulating your prospects into buying. It's about giving them the information they need to make an informed, empowered decision. Over the past 7 years I've created hundreds of sales pages, and I follow this 11-point checklist every time: #1: Hero Section: Clearly state the name of your offer, the result it helps achieve, and include a direct "Sign Up Now" button. #2: Ideal Customer Callout: Detail who the offer is for using a list or description that identifies the qualities or desires of your ideal customer. #3: Testimonials: Incorporate 2-3 testimonials from clients who have benefitted from your offer, along with their photos and names. #4: Process Overview: Outline the high-level steps or process your offer takes customers through to achieve the desired results. #5: Deliverables: Specify what customers will receive as part of your offer (e.g., coaching sessions, video lessons, support materials). #6: Future-Pacing: Use a brief section to help prospects visualize the positive impact of your offer on their future. #7: Bonuses: List any additional bonuses included with the offer that enhance its value. #8: Next Step: Clearly state what action you want prospects to take next, such as applying, booking a call, or signing up directly. #9: Creator Bio: Provide a brief bio with your photo to personalize the page and connect with your audience. #10: FAQs: Address common logistical questions prospective customers might have. #11: Final Call to Action: Include a strong call to action at the bottom of the page, mirroring the Hero section to encourage sign-ups. Don't underestimate the power of a well-developed sales page.

How I used a simple sales funnel that worked so well, it got me fired. I had just starting working with a new client on a performance based contract. I brought in new customers, and got paid a certain amount per customer I acquired. 3 months in to our working together, the funnel we had launched performed so well that the client turned around and said they couldn't afford to keep paying me if results continued like this. (Which they did, by the way). At it's simplest form, the funnel looked like this: FB Ad > Landing Page > Lead Form > Lead Magnet > Free Strategy Call > 💰 This tripled the clients current monthly sales, which at the time came out to around $14,000. Pretty basic, right? At a bird's eye view, yes, but what you put in at each step is crucial to your funnel's success. Never jump too fast to change your entire system when things aren't going the way you wanted them to. Find out where your bottlenecks are in your sales process, and you may find that one small tweak could unlock the success you desire. PS. I dive deeper into this funnel in my latest YouTube video. Check it out in the comments 👇

Stop Selling Like It’s 2010.. This Is What Clients Want Now Sales calls feel like homework. You’re asking someone to block out an hour of their day, listen to your pitch, and then make a big decision on the spot. It’s exhausting, and most of your prospects don’t want to do that. Webinars? Same thing. They drag on forever and end with the same scripted pitch that everyone knows is coming. Nobody’s sitting through that anymore. What Works Now (And Why It’s Better) Instead of dragging people through an outdated process, here’s what’s working right now: 1. Quick Chats Over Calls: High-ticket clients don’t want to schedule a call.. they’d rather have a simple, low-pressure chat. Whether it’s through DMs or email, these conversations are faster, more casual, and get straight to the point. 2. Offer the Details, Not the Drama: I don’t send long presentations or fancy funnels. I use a short PDF or Google Doc that explains what I do, how it works, and what they can expect. It’s clean, simple, and they can read it on their own time. 3. Emails That get them to raise their handds Instead of polished “marketing emails,” I send quick, conversational email to my list or make a post to my audience. Something along the lines of: “Helped a coach bring in $30k in a week without calls..message me if you’re curious how.” These emails aren’t pushy.. they make people curious enough to reach out, and that’s where the conversation starts. Funded and ran a sales campaign for a partner recently leveraging this approach and let me tell you we have easily closed 4-6 figure deals and made $23,799 in less than a week all without a single call. in 2025 it isn’t about pushing harder.. it’s about making things easier. If you give clients a process that feels effortless, they’re far more likely to say yes.

Sleazy sales tactics make me feel 🤢 Honestly, even the most modest sales tactics have until recently left me feeling uncomfortable. It’s been something I have had to work hard at. To find ‘my’ way of selling, that feels true to who I am. But selling is not something you can avoid when you have a business. Hate it as much as you want, you’ve got to do it! Flipping it on its head and thinking about how I am genuinely helping other businesses helps me. Being curious, giving free advice, and being genuine - these are all things I will never sacrifice for the sale! Speaking of which… 🤔 If you’re looking for a supportive marketing expert (20+ years) to help you: ✅ Get strong strategy foundations in place ✅ Stop winging it, create an actionable plan and build this into your routine so it’s a non-negotiable part of your business. ✅ Increase your chances of success by being realistic. Make a commitment to something that you can consistently achieve. ✅ Have accountability over the longer term. See improvements month to month ✅ Plan ahead - using my content planner and framework ✅ Set clear goals and focus on meaningful results. (Do you like what I did there?! 😊) The next two businesses to join the Strategy Made Simple Programme will receive a whopping £750 off. So, book a call quickly to be in the running! DM me WHOPPER and I’ll do the rest!

6 essentials to fix your outbound sales process Launching into outbound without proper prep? Rookie mistake. Don't do it. Focus on these 6 essentials first & set yourself up for outbound success: 1️⃣ Define your ideal customer profile (ICP) ↳ Know exactly who you're targeting. No guesswork allowed. 2️⃣ Create a no-brainer offer your ICP can't refuse ↳ Make it so good, they'd be crazy to say no. 3️⃣ Gather past client results ↳ Nothing speaks louder than real success stories. 4️⃣ Create case studies ↳ Show off those wins. Let your results do the talking. 5️⃣ Write a persuasive sales letter ↳ Words that sell. Period. 6️⃣ Record a video sales letter (VSL) ↳ Put a face to your offer. Build trust instantly. --- With these assets at hand, your outbound efforts become 10x more effective. Here's why this matters: ↳ You can offer value upfront in your emails, ↳ You can educate prospects on your approach. ↳ These assets will do the heavy selling for you. Imagine you’re only booking calls with pre-informed prospects who already know: ↳ What you do ↳ How you crush it ↳ Who you've helped succeed Your selling game just got a whole lot easier. No need to explain everything on the call. They’ll already trust you and see you as the go-to expert. Now, in the sales convo, you can focus on what really matters: Their pain points and their dream outcomes. That’s how outbound finally starts bringing you sales and not only leads who don’t buy. --- Questions? Leave them in the comments below!

For the last few weeks a company has been trying to force feed me a sales funnel. First, they were “We’re super high value, but we’ll do it half price is you go ahead in 48 hours” 🙄 (They’ve offered me the same deal twice since) 🙄 And now I’m on my third “last chance” 🙄 It all feels a bit needy 🙏 Which got me thinking. When we don’t have much opportunity. What do we do? We chase people. And what do they do when they think you’re desperate? They run. So ask yourself. What do people "feel" when they see your messaging? Is it: "Me, me, pick me." 🤚 "I'll completely wet my pants if you actually DM me". “A coaching call on Christmas Eve? No problem”. Or is it more: “I only work with certain people." “And BTW…there’s a waiting list". I know what you're thinking. When you're struggling for sales it’s tough to be tough. It’s a different game when you’re calendar’s full. You can afford to be straight with people. And say stuff like: "Our pricing starts at £5k." "If that's too expensive we may not be right for each other at the moment”. People will love the honesty. And you’ll be more attractive. That’s just human nature. The less you care, the more they care. The best way to make yourself attractive is to drown yourself in demand. If this prospect says no, that’s OK. There’s another one right behind her. If that prospect wants a cheaper price. Next! It’s like a super power. What’s that? You can't just snap your fingers and have prospects beating a path to your door. Really? You can't? That's weird 🤔 Because I swear that's precisely what great campaign messaging does for you. DM me and I’ll explain.

As a marketer, you need a good relationship with sales and this is a quick way to get it. Having a healthy relationship with sales is only going to make your marketing campaigns better, you need the feedback loop on if what you are sharing with the world is actually creating results. One great way to gain validation and trust with sales is this quick sales sequence you can set up and forget. Step One Go to the VP, Director, or Manager of sales and ask them, "Without fail, what questions are always asked when we pass over a sales lead or book a meeting for your team?" Get the questions. Write a prompt where you outline the questions and then ask that same person if you can steal 15-30 minutes of their team's time to create quick Loom videos answering these common questions. With these videos, they don't need to be polished, the more straightforward and raw the better, ask the sales team to answer as though they are on the call with a potential buyer, and showcase your stellar personality. Step Two You now have a handful of videos you can repurpose for social media and the website, but more importantly, you can make an automated sales sequence that once a meeting or sales lead is set and assigned, you send out a series of emails directly from the person the contact is going to be meeting with and attach the Q&A and get these questions out of the way before the meeting even happens. This not only starts building the relationship between the buyer and sales executive but also ensures that your sales team is focused on selling versus education which should decrease your days to close. When I run this, if the sales team isn't behind on pipeline, I purposely make it so contacts can't book a meeting for a few days to ensure that the entire series of videos is sent out, otherwise, you'll want to set up a stop workflow the day of the meeting so you're not sending out videos to questions that were probably answered on the live call. Now the entire sales team might like marketing because you took one of the most annoying parts of their job and made it disappear.

Sales is a game of perception — there’s what you *think* you heard and what actually happened. Here’s how I make buying from me a “no-brainer” without missing a thing: I use a mix of sales tactics and Fathom - AI Meeting Assistant to get crystal-clear on my buyer’s needs: (Real call notes from a deal in my pipeline below) Here are the top three areas I dig into: 1. CURRENT STATE  It’s not just about what’s “keeping them up at night.” It’s about uncovering barriers — and why they’re still in place. Question I ask: “If you have a marketing team in-house… what’s stopping you from handling this on your own?” If they could solve it themselves, they wouldn’t be calling me. This is how I find the real pain. The more emotional the response, the better. Which leads us to… 2. PAIN POINTS Sometimes prospects know they have a problem but don’t fully understand WHY. That’s where I step in to diagnose and offer a new perspective. If you can shape how people think, you can shape how they act — and that’s what drives real change. This reframe + question combo works every time: “Most CMOs say they aren’t producing enough content, but usually it’s that their content isn’t differentiated — so “more” isn’t going to solve the real problem: you’re not capturing attention.” Then I ask: “Can you share what your content strategy looks like?” I know 99% of SaaS companies don’t have it documented 😬 3. REQUIREMENTS A list of “must-haves” isn’t enough. That only taps into the 'logical' brain.  I’m looking for aspirational goals that spark emotion. (Because people buy on emotion, not just logic.) So I ask: “What would the perfect outcome look like for you personally?” Now I know internal motivators that turn prospects into champions (assuming I can deliver on it). This is simple but powerful. Especially if you’re going head-to-head against a competitor. ✅ Here’s the easy part: Fathom recaps all of this info for me right after the call. So I keep deals moving forward without any critical details slipping through the cracks. If you’re looking for a legit AI notetaker, check them out. And use my link in the comments to get Fathom Premium free for 3 months (that’s what I use). #sales #ai

Check out how Devin Reed is using Fathom to get to the underlying truth of the deal 👀