Amanda Reveno’s Post

Media Buying 101 📢 Marketing professionals, especially those not deeply involved in the technical aspects of media buying, may need clarification on how media buying works. Tip #7 - How Media Buying Agencies Use Relationships to Get Better Deals Marketers on their own may not be able to get the same deals as media buying agencies or benefit from the agency relationships with media vendors. Media buying agencies have long-standing relationships with media outlets, allowing them to negotiate better deals, secure premium placements, and get access to inventory that may not be available to direct buyers. #mediabuying #relationships #agencylife

Absolutely! This highlights the critical importance of effective media buying in transforming ad account performance. Focusing on refining media buying strategies could be the key to turning around underperforming ad accounts and maximizing their potential. It's fascinating to see how optimizing this component can lead to significant improvements in overall success.

80% of bad ad accounts are failing due to bad Media buying Whereas in good ad accounts, the success rate attributed to media buying is 20% only. Media buying is the real 80/20 component of the Ad account. It becomes super important for bad accounts, while in good accounts it has become less and less important over time

Transparency in media buying is still a major issue for smaller brands! Incentive programs between large media companies and agencies continue to lead to poor decisions that don't always prioritize client interests. Discounts and cashbacks from media giants like Google are influencing media recommendations, often without clients even knowing! What's at stake? • Agencies are pocketing rebates from media owners, leaving clients in the dark. • Clients, especially smaller brands, aren’t always told that media recommendations are being influenced by incentives. • Media buys that don’t align with the brand’s goals can result in wasted ad spend and missed opportunities. Read the full article here 👉 https://lnkd.in/gvJgWU_n

'DIGITAL PROGRAMMATIC BENCHMARK PRICING POOLS?' While the allure of benchmark pricing pools in digital programmatic media buying is understandable, it's imperative to recognize their inherent limitations.  However, it's essential to understand that such benchmark pricing pools may be inherently flawed and potentially misleading. #mediaauditing #mediatransparency #digitalmedia #programmaticmedia #marketingprocurement #procurement

'DIGITAL PROGRAMMATIC BENCHMARK PRICING POOLS?' While the allure of benchmark pricing pools in digital programmatic media buying is understandable, it's imperative to recognize their inherent limitations. However, it's essential to understand that such benchmark pricing pools may be inherently flawed and potentially misleading. #mediaauditing #mediatransparency #digitalmedia #programmaticmedia #marketingprocurement #procurement

We’re proud to share the latest report from NewDigitalAge on Human Error in Media Buying. Human error costs the industry an estimated $23 billion annually, or 4.5% of digital ad spend, and these mistakes can have a significant impact on businesses. The report brings together industry experts, including our Chief Digital Officer Ben Foster, to share valuable insights, delving into the challenges and offering practical solutions for media buyers. A big shout-out to everyone who contributed to this important work! 📥 Access the report via the link in the comments below. #DigitalAdvertising #MediaBuying #IndustryInsights

It turns out media buying power isn’t all that it’s cracked up to be. Read our article on the misconceptions of media buying power here. https://bit.ly/4cyE9tb

Interested in programmatic media buying? 📈 Our blog post offers a comprehensive guide on programmatic inventory and more. Whether you're looking to grasp the various types or navigate the programmatic landscape, we provide the insights you need for success. Explore the full guide here: https://lnkd.in/d3WZ-aez

There is an estimated $22 BILLION being lost in the programmatic supply chain according to the Association of National Advertisers. 💸 That's $22 BILLION that could be recovered and reinvested into growing brands! ID Comms' Digital Control™️ framework is helping advertisers recover wasted media investments and reinvest those dollars into driving brand growth. We focus on 3 essential tasks: 𝙏𝙧𝙖𝙣𝙨𝙥𝙖𝙧𝙚𝙣𝙘𝙮 into your spending to ensure every dollar is working for you. 𝙎𝙖𝙛𝙚𝙜𝙪𝙖𝙧𝙙𝙞𝙣𝙜 𝙮𝙤𝙪𝙧 𝙧𝙚𝙥𝙪𝙩𝙖𝙩𝙞𝙤𝙣 with high-quality, reputable ad placements. 𝙊𝙥𝙩𝙞𝙢𝙞𝙯𝙞𝙣𝙜 your strategies for tangible brand growth, not just vanity metrics. The Results? 🎯 Confidence and control over your digital media investments, real brand growth, and clarity that puts you steps ahead of the competition. Are you taking control of your media investments? Find out today: https://lnkd.in/gJNie9sZ #BrandsDeserveBetter #IDComms #MediaBuying #MediaPartner #Agency #Media