Alyse Schwartz’s Post

This is a great article by Forbes. What they didn't mention was what brought advertisers to retailers in the first place which was the sales conversion data. While Amazon got a head start on this, it's still shocking how much of the spending they still own relative to products' market share (granted there is the search effect and "halo" of the spend to other channels). The key point of course is the ongoing strategical collaboration and transparency needed between retailers and advertisers.

One of my favorite recent articles from the amazing Kiri Masters. In 2025, retail media networks will shift gears, moving beyond mere existence with an upcoming “charm offensive” that will prioritize user experience, emphasizing value and innovation in ad offerings instead of relying solely on their platform reach. Plus, B2B has entered the Retail Media realm. As competition intensifies, retailers will aim to attract higher ad spend by fostering brand loyalty and refining measurement strategies. Expect a year of fierce competition and strategic partnerships as retail media networks evolve to stand out in a saturated digital landscape. https://lnkd.in/eUr9zt2h

Retail media networks (RMNs) are a rapidly growing trend that is transforming the advertising landscape. They're are advertising platforms owned and operated by retailers that leverage shopper data to deliver personalized ads. These platforms offer a unique opportunity to not only generate new revenue streams but also deepen customer relationships. By leveraging shopper data, RMNs enable highly targeted advertising that drives sales and brand loyalty. https://lnkd.in/eZR3JFCV

Retail Media has become a huge priority for many retailers, especially those struggling to find growth through their core business (you know, selling stuff). While this might look like a growth opportunity, I think it's better thought of as a one-way ticket to irrelevance. Ad revenue is addictive, but quality ad content is fickle. Over time, ads drift to the annoying and irrelevant, while ever-rising ad loads drive customers to alternate channels. If you want your customers to accelerate their transition to shopping anywhere except your store, there's probably no better strategy than to bombard them with ads as they walk down the aisles.

"Retail media networks, where retailers sell ad space on their digital platforms, grew revenues by more than $10 billion in 2023, reaching $119.4 billion, and are expected to grow 8.3% in 2024, according to GroupM. 🔥 Retail media networks have emerged as a powerful player in this ecosystem, allowing advertisers to reach consumers who are actively shopping for purchases, both online and in-store. 🎯 When combined with the trove of shopper data that retailers have, and technology that applies advanced analytics to this data, these platforms can deliver timely, personalized messages to customers, driving increased sales." 💰 #RetailMedia #Advertising #RMNs

🚀 The Evolution of Retail Media Networks in 2025 🚀 Kiri Masters nails it in her latest article: simply having a retail media network (RMN) isn’t enough anymore. As we approach 2025, RMNs will need to shift from basic ad platforms to sophisticated B2B marketing powerhouses to compete for advertisers’ dollars in a booming $67 billion market. 💸 With Amazon leading the charge, other retail giants are catching up, transforming RMNs into channels that demand more than “just inventory.” Here’s what to watch: 📈 B2B Marketing Mindset: Retailers accustomed to B2C need to embrace B2B tactics to build compelling, differentiated media offerings. RMNs are now a high-margin investment opportunity, not just a cost center. 🤝 Strategic Partnerships & Offsite Advertising: Expanding beyond owned properties with alliances on platforms like Roku and TikTok, RMNs offer critical scale and audience access, helping them compete with Amazon’s massive reach. 🛠️ Self-Serve Capabilities: Advertisers want control, and self-serve is now table stakes. She believes that networks with advanced tools will lead, with industry giants like PepsiCo prioritizing RMNs that empower direct advertiser access. 📊 She also believes that Transparency is a Differentiator: The IAB’s guidelines have set standards, and advertisers are demanding clearer performance metrics. Retailers willing to share comprehensive data—even on underperforming campaigns—will foster trust and long-term loyalty. 🔍 The bottom line? RMNs can no longer rely on basic offerings. Success in 2025 will belong to networks that evolve into relationship-centric, transparent, and strategically positioned media brands. It’s truly the survival of the fittest in retail media. 💪. Thanks Brett Graham for sharing with me. #RetailMedia #RMN #DigitalAdvertising #B2BMarketing #AdTech #Transparency #RetailInnovation #Partnerships #SelfServe #2025Trends

Retail media networks are transforming the way retailers and CPG brands collaborate in the digital ad space. With so much evolution in the sector, our analysts have looked into what the future holds for a space that is currently incredibly lucrative. https://okt.to/VwhHB2

As global giants with enormous advertising budgets expand into the local market, it’s clear that old marketing strategies won’t cut it anymore, writes adtech operation Flow's Daniel Levy. To stay competitive, local brands need to turn to a powerful tool – one that’s already at their fingertips. When it comes to connecting directly with your customers, first-party data is the biggest weapon in your arsenal. #firstpartydata #retail #blackfriday #holidayshopping

Retail media networks are transforming the way retailers and CPG brands collaborate in the digital ad space. With so much evolution in the sector, our analysts have looked into what the future holds for a space that is currently incredibly lucrative. https://okt.to/rANyIP

Retail media networks are transforming the way retailers and CPG brands collaborate in the digital ad space. With so much evolution in the sector, our analysts have looked into what the future holds for a space that is currently incredibly lucrative. https://okt.to/k3GL6I