Allie Arends’ Post

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VP of Strategy at space150

🤯 AI is finally making the dream possible - targeting audiences by emotional state vs. demographics 🤯 Top Golf's emotional targeting strategy has yielded impressive results by using Cognitiv's AI to predict when consumers are most likely to be receptive to Topgolf's messaging, considering factors like weather, time of day, and day of the week: 47% increase in click-through rates 33% reduction in cost per acquisition 25% decrease in cost per click https://lnkd.in/gNm2k9ii

How Topgolf’s media buying strategy relied on emotional ad targeting

How Topgolf’s media buying strategy relied on emotional ad targeting

adage.com

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