Alison Eyring PhD’s Post

Sustaining profitable growth requires a delicate balance between the pursuit of market opportunities (demand) and the creation of the capabilities and capacity needed to exploit those opportunities (supply). To proactively manage that balance, companies need a growth strategy that explicitly addresses three interrelated decisions: how fast to grow (the target rate of growth); where to seek new sources of demand (the direction of growth); and how to amass the financial, human, and organizational resources needed to grow (the method of growth).

Sustaining profitable #growth requires a delicate balance between the pursuit of market opportunities (demand) and the creation of the capabilities and capacity needed to exploit those #opportunities (supply). https://lnkd.in/dGHD_Erd

How do successful companies achieve consistent, profitable growth in a competitive market? This must-read article breaks down a powerful framework for growth strategies, focusing on speed, demand, and building the right capabilities. 

We often look at market leaders and think they’ve found a secret formula. But here’s the truth: They’re simply using strategic tools—like the Ansoff Matrix—to grow. Most businesses: • Admire market expansion from a distance • Think growth just happens with time • Assume there’s a hidden strategy only a few know Here’s the reality: • Growth strategies are clear and actionable • Success comes from choosing the right approach, not luck • “Breakthrough growth” is often the result of deliberate, methodical planning The Ansoff Matrix isn’t magic—it’s a guide. Market penetration, product development, market development, diversification...these strategies are used by companies navigating everyday challenges, just like yours. What’s the difference between those who grow and those who stall? They choose a strategy and commit to it. I’ve seen businesses transform by embracing clear, structured approaches like these—taking calculated risks and doubling down on what works. Want to grow your market share or explore new opportunities? Start with a structured plan and execute consistently. What strategic move will you make today?

Goals are a top down approach to driving growth. Strategy is a bottom up approach. Both have to meet somewhere in the middle.

The Strategy Diamond framework is instrumental in aiding companies in formulating a successful strategy by taking into account four crucial components: distinctiveness, cost efficiency, target market reach, and value chain arrangement. #Strategy #Growth

For CEOs: The foremost challenge lies not merely in generating revenue, but in establishing a sustainable, replicable framework for growth. Conduct a thorough analysis of your partnerships, articulate a strategic blueprint, and transform unplanned successes into intentional strategies for effective growth.

Stop Being Competitive. Create a Competitive Advantage.    Being competitive is only the baseline. Success comes when you think differently and create a competitive advantage. Only 10 --15 percent of public and private companies have a competitive advantage, and they prosper year after year. The market is open to those who want the success that comes with a competitive advantage. It does take some diagnosis and lots of creativity.  Despite what most people think, everyone can be creative. Everyone.    If you want to create a competitive advantage and move your company forward, look at my website. And remember the surprise at the bottom of the home page. Cheers, Jim Zitek #strategy

Creating “Competitive Advantage” as we know it is dying, if not already dead. Gone are the days of creating a moat around your island product to remain competitive. Every boardroom and executive suite has conversations about competitive advantage and how companies can create/increase theirs.  “Competitive Agility” should be what executives consider when competing in today’s rapidly evolving markets. In her work over the years, Rita McGrath highlights four key traits of successful companies that have thrived in recent years: continuous reconfiguration, options valuation, constructive disengagement, and innovation proficiency. When incorporated together, these traits enable companies to weather the turbulence of ever-changing markets, consumer demand, and the speed of technological growth. Companies that leverage these four traits strategically will remain competitive and relevant for the foreseeable future. In my opinion, it’s time to stop thinking of moats and start considering bridges. What are your thoughts on competitive agility? Does this create a strategic advantage? Or, should we be talking about “Strategic Agility” instead?

To Maintain an upward growth trajectory for your Business or Company, Requires a dedicated team that focuses on key areas: 1. Strategic Vision & Planning Define a clear mission and long-term vision. Set realistic but ambitious goals (short-term & long-term). Continuously analyze market trends and competition to adjust strategies. Antony Maina