Alison.ai’s Post

Winning the AI marathon Our Gen AI platform Pencil ✏️ doesn’t just create an image or video. It creates finished ads from customer insight through to media, plugging directly into the ad accounts of Facebook, Instagram, TikTok, YouTube. Our founder and CEO David Jones sits down with Bloomberg News’ Katie Greifeld: “Pencil has been in market since 2018 and we’ve now made one million ads across 5,000 brands and spent $1bn of media through the platform. That allows us to predict which ads will work better,” he explains. “And we’ve seen over that time that on average we can double the performance in terms of return on adspend, we can create content 10x faster and at least 50% cheaper.” #GenAI #Brandtech #AIpowered #FutureofAI

I've had the opportunity to first hand experience this creative tool in work I've recently developed for clients. And to be fair it is something game changing, it's like having all the AI models in one hub which look familiar for designers and it's easy to use. From making on point visuals, to creating variations to be evaluated and it even picks the most suitable ones with higher conversion rates based on data. I think it's important for creatives to learn how to navigate their craft process with these new tools. Technology is not going to stop and the sooner you understand how this tools can benefit your work without you loosing your essence. The faster you'll be able to actually focus on what actually matters within your craft.

Encore! Continuing our French coverage of Brandtech’s growth and leadership in #GenAI, business title Challenges profiled our founder and CEO David Jones this week. “We are the only advertising group in the world that does not need to pivot, but to accelerate," explains Jones. “While at Havas, I realized marketing and advertising were going to change profoundly because of technological innovations… but it's difficult to scale a large company quickly, and it was easier to create a model from scratch." From this conviction, The Brandtech Group was born in 2015. “Today, everyone is doing artificial intelligence; except we have been betting from the start on Gen AI marketing content. “We offer our customers a platform - Pencil ✏️ - that integrates all the main AI tools to create photos or videos directly from a company's content, which is then able to publish directly to the main social networks. "It is demonstrated to be 10 times faster than a traditional process, costs half as much and is twice as efficient." 💥 Read the full profile > bit.ly/ChallengesBrandtech #GenAI #Brandtech #AIpowered #FutureofAI

Summary of some of the exciting points found in ExchangeWire’s Media Pulse H1 2024 Report. Ad tech and AI are shaping the future of digital marketing: • 𝗔𝗜 𝗔𝗱𝗼𝗽𝘁𝗶𝗼𝗻: 85% of industry professionals are either using or planning to implement AI solutions. • 𝗚𝗲𝗻𝗲𝗿𝗮𝘁𝗶𝘃𝗲 𝗔𝗜 𝗜𝗺𝗽𝗮𝗰𝘁: Google’s AI-driven search updates have publishers on edge, but many see potential benefits. • 𝗖𝘂𝗿𝗮𝘁𝗶𝗼𝗻: 71% of respondents are exploring or already using curated ad strategies. • 𝗦𝗽𝗼𝗿𝘁𝘀 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴: Sports ad budgets are booming, with 61% predicting increases in 2024. As AI continues to revolutionise AdTech, staying ahead of trends is crucial. We see many of our clients already embracing these innovations and driving the industry forward! #𝗔𝗱𝗧𝗲𝗰𝗵 #𝗔𝗜 #𝗗𝗶𝗴𝗶𝘁𝗮𝗹𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 #𝗘𝘅𝗰𝗵𝗮𝗻𝗴𝗲𝗪𝗶𝗿𝗲 For detailed findings, check out the full report by ExchangeWire

🌟 Leading the Future of Advertising with #GenerativeAI 🌟 We’re proud to highlight Caroline Lidington, General Director UK & APAC at #Invibes, for her insightful contribution to ExchangeWire’s article, "2025 Predictions: Innovation." In the article, Caroline explores how #GenAI is set to redefine creative possibilities on an unprecedented scale. While #AI enhances operational efficiency, it's GenAI that will take center stage in 2025. The challenge for the industry lies in distinguishing between those riding the hype and those truly innovating to deliver authentic value. At Invibes, we’re harnessing GenAI to revolutionize campaigns through hyper-personalisation. In today’s saturated digital world, personalised experiences inspire deeper resonance, meaningful engagement, and lasting connections between brands and consumers. Read Caroline’s full thoughts here: https://lnkd.in/eJbfqKbt #Innovation #InFeed #DigitalAdvertising #Ads #HyperPersonalisation

So for everyone who was curious, as I was, this how my year in review looked on LinkedIn. The below was written by AI, and I liked( with a few edits) so figured I'd share. So, 2024: the year AI decided targeted advertising needed a serious upgrade. 👀 Forget targeting humans. We're now targeting their AI agents. Welcome to the AgentID era – where your digital proxy becomes the new marketing frontier. And yes, I've been saying this before it was cool. Highlights from a year of digital transformation: ...Got promoted to Head of NA Adtech/Martech/Gaming at Aerospike. Turns out loving the ocean and understanding complex data systems isn't mutually exclusive. ...Launched AdTech GPT – because someone needed to make learning ad tech less painful. Pro tip: you're welcome(this made me laugh but kind of sounds like me). Some posts that made the internet pause and think: "Say Goodbye to Targeted Ads" - Where I predicted advertisers will target AI proxies instead of humans. Talk about playing 4D chess with data. https://lnkd.in/gvSYMRPW "The 10 AdTech Commandments" - A playful deep dive into industry rules, remix style. Because learning should never be boring. https://lnkd.in/gdXiVQ4p "Data Clean Rooms vs. Collaboration Platforms" - Cutting through the marketing noise to explain what these actually mean. https://lnkd.in/gp-dq8Et 2024 proved one thing: in the world of AdTech, if you're not evolving, you're obsolete. AgentIDs aren't just a prediction; they're the next frontier. Looking ahead to 2025: Get ready for AI-driven personalization that'll make today's targeting look like digital stone age. Buckle up. #AgentIDs #AdTechGPT #AIAdvertising #DataActivation #FutureofAdvertising #LinkedInRewind #Coauthor #2024wrapped --

𝑯𝒖𝒎𝒂𝒏𝒔 𝒅𝒓𝒊𝒗𝒆 𝒄𝒓𝒆𝒂𝒕𝒊𝒗𝒊𝒕𝒚, Automation just boosts it. Creativity can't be automated, But AI can help scale it. ↪︎ With over 13 years in digital marketing, here’s my take: - AI can do data analysis fast. - People excel in strategy. - The real power is blending both. Take this example: We increased ROI by 40% using AI for bidding, but wrote the ad copy ourselves. Then, we used AI insights to tweak the targeting. ✅ The best results come when we combine both. 𝑻𝒉𝒆 𝒇𝒖𝒕𝒖𝒓𝒆 𝒊𝒔𝒏’𝒕 𝑨𝑰 𝒗𝒔. 𝒉𝒖𝒎𝒂𝒏𝒔. - 𝑰𝒕’𝒔 𝑨𝑰 𝒂𝒏𝒅 𝒉𝒖𝒎𝒂𝒏𝒔, 𝒃𝒖𝒊𝒍𝒅𝒊𝒏𝒈 𝒃𝒆𝒕𝒕𝒆𝒓 𝒄𝒂𝒎𝒑𝒂𝒊𝒈𝒏𝒔 𝒕𝒐𝒈𝒆𝒕𝒉𝒆𝒓. What’s your view on blending tech with human expertise? #ProgrammaticAdvertising #AIMarketing #AdTech #MarketingStrategy #ROAS

🔥 Ever wondered why your competitors always seem to be one step ahead? The world of digital marketing is evolving and the key to success is dynamic competitor response feedback models! 🚀🎯 These models leverage AI to understand how your competitors react to your moves, giving you the advantage to always be on top. Sounds impressive, right? What if we told you, it's not just about staying one step ahead anymore. It’s about innovating and carving new paths. So, are you ready to elevate your game? Now imagine having early access to adCasa's revolutionary adGPT tool. This powerhouse is designed to provide valuable insights on industry trends, helping you plan your next move with precision. Don't just predict your competitor's moves, rewrite the playbook! 🎲 Why wait? Join us on this exciting journey and sign-up now at https://adcasa.io for early access. 💼🏁 Does anyone else agree that AI is transforming the marketing landscape? 🌐 Share your thoughts in the comments below! Don’t forget 👉 the future is here, the future is adCasa. Let's revolutionize digital marketing together! For more mind-blowing AI insights and discussions, stay tuned to our page. As always, like, share or comment – we love hearing from you! Show some love, tap that 👍button and spread the word. Be an industry superstar, be part of the adCasa family! #AI #DigitalTransformation #MarketingAutomation

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One of the biggest ways AI is helping create more meaningful connections is in its ability to matchmake. With a strong network partner and robust first-party data, a publisher and an advertiser can both easily identify the right counterparts that match their audience and their business goals. https://ow.ly/T7oZ50SmmqL Rakuten Advertising #marketing #martech #technology #AI