How to build an amazing program?

View profile for Alison Bukowski

Empathy & Engagement to Drive Revenue Retention & Growth

😕 Forget the (confusing) chasm between community and advocacy for a moment. ⚾ Focus on Kevin Costner (easy) and the million dollar question: If you build it, WILL they come? ⁉ What are the biggest challenges with user adoption after building an incredible program? Why aren't we guaranteed support and/or participation after building the thing? ❗ How do you ensure that if you build it, they DO come? Discuss! #customermarketing #customeradvocacy #community #peoplebeforeprofessionals #fieldofdreams https://lnkd.in/gma4ZeSy

If You Build It, They Will Come - Field of Dreams (1989)

https://www.youtube.com/

Lauren Turner

Customer-Led Growth Expert | Top 100 Customer Marketing & Advocacy Strategist | Driving Transformational Customer Experiences

7mo

You build it WITH them in a pilot program so that it’s vetted before the big launch. You know the community will be compelling because you’ve provided what they want, are excited about it, and will evangelize the community to the broader network when it’s time.

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