Alina Vandenberghe 🌶️’s Post

Ever pondered the effortless memorability of certain brands? It all boils down to the psychology of repetition. In a world flooded with messages, repetition isn't merely a tactic; it's a scientifically proven powerhouse for memory retention. Repetition isn't just about hearing or seeing something repeatedly. It's a potent psychological instrument capable of shaping perceptions, behaviors, and, ultimately, decision-making. By comprehending the cognitive processes involved, marketers can wield the power of repetition to etch a lasting imprint on their audience's minds. From iconic logos to infectious jingles, familiarity breeds comfort and trust. By strategically integrating repetitive elements into your campaigns, you can forge robust connections with your audience and ensure your brand remains at the forefront of their minds. Retention isn't solely about keeping customers; it's about cultivating enduring relationships. By leveraging the psychology of repetition, you can craft retention strategies that deeply resonate with your audience, ensuring their continued loyalty. In a world saturated with marketing noise, repetition is the cornerstone of differentiation and relevance. By embracing the psychology of repetition, you can elevate your marketing endeavors and devise retention campaigns that leave an indelible mark. Follow me fore more 🦄

Only few understand the power of peer-suasion. Use it to master marketing. Why peer-suasion? It's your secret weapon. It's a simple yet powerful tool. It builds trust and credibility. It drives real engagement. ✓ Trust: People trust peers more than ads. ✓ Influence: Peers shape opinions. What are they saying? ✓ Authenticity: Genuine recommendations. What do they love? ✓ Reach: Peers extend your message. How far can it go? Use peer-suasion to: • Build trust. Earn it through genuine connections. • Influence opinions. Shape the narrative. • Enhance authenticity. Be real, be relatable. • Expand reach. Leverage your network. Ready to transform your marketing strategy? Make peer-suasion a core element of your approach. Understand, connect, and lead with authenticity. Step up. Be influential. Become unforgettable. Stuck marketing teams can transform into growth engines. Let that sink in. It's not just a dream. It's doable. When marketing teams get unstuck, they: • Drive more leads • Boost brand awareness • Increase revenue • Enhance customer loyalty But here's the key: Transformation needs to be: → Strategic → Consistent It's not just about trying new tactics. It's about creating a culture of innovation and growth. 6 ways to turn your marketing team into a growth engine: 1. Set clear, achievable goals. 2. Encourage creative thinking and experimentation. 3. Provide ongoing training and development. 4. Foster open communication and collaboration. 5. Use data to drive decisions and measure success. 6. Celebrate wins and learn from failures. These steps build a strong, dynamic team. Remember, transforming a marketing team is more than just a strategy shift. It's a journey to: → Inspire → Motivate and → Empower your team. What is your favorite way to turn your marketing team into a growth engine?

Why should you know your target audience? 1.Tailored Communication: Understanding your audience allows you to communicate with them in a way that resonates. Whether it's the tone of your messaging, the channels you use, or the content you create, knowing your audience helps you tailor your communication to their preferences and needs. 2.Relevance: By knowing your audience, you can ensure that your products or services are relevant to them. This increases the likelihood of capturing their interest and converting them into customers. 3.Effective Marketing: Targeted marketing efforts are more efficient and cost-effective. When you know who your audience is, you can focus your marketing resources on channels and strategies that are most likely to reach and engage them. 4.Product Development: Understanding your audience's preferences, pain points, and desires can inform product development. This helps you create products or services that better meet their needs, increasing customer satisfaction and loyalty. 5.Competitive Advantage: Knowing your audience allows you to differentiate yourself from competitors. By catering specifically to the needs and preferences of your target audience, you can carve out a unique position in the market. 6.Customer Retention: Building strong relationships with your audience requires understanding them on a deeper level. By knowing your audience, you can continue to meet their evolving needs over time, increasing customer satisfaction and retention. Overall, knowing your target audience is essential for effective marketing, product development, and building lasting relationships with customers. It's the foundation of any successful business strategy.

I talk to marketers every day, and the biggest challenge I hear, time and time again, is the enormous constraint of resources. Marketing is a very difficult job. It’s one of those roles where: - the output is highly visible - everyone at the company will most likely have an opinion on it (whether they have the expertise or not) - the marketer continues to be inundated with sending the next email or the next tweet Not only that, but for every marketer, they’re not just responsible for their strategy, they’re also responsible for executing that strategy, and do so with a slim team. These conversations are what drive our passion for an easy to use, easy to implement product. I don’t want Tildei to add countless items to a to do list. Marketing is hard enough, so the technology should help it not make it harder. What is your biggest challenge? #powertothemarketer

“It’s affected my confidence dreadfully!” A coach told me this when they admitted that nothing they’d tried on the client acquisition front had worked. When we talked about what they had done, they told me the usual - attended every networking event that they could and chatted about the coaching process and delivered strategy sessions to anyone who’d sit down for long enough. “I didn’t expect it to be easy finding clients, but I certainly didn’t expect it to this difficult either!” they said. Here’s the thing… Marketing is counterintuitive. Talking to everyone about our new business feels like the right thing to do, but actually it’s not. Marketing is about having a clearly defined focus - a target audience. Does it mean you’ll miss out on loads of clients who don’t fit that target audience? You haven’t found them yet, how confident are you that carrying on like this will bring you a different outcome? If I could be talking about you - we should probably talk. DM me.

"Marketing is the no department." Clients always tell me that marketing teams are seen as gatekeepers of rejection. But "no" doesn't have to be the default. Every off-track request, especially when scrutinized, is an opportunity to build trust and strengthen cross-functional relationships. Take it seriously and respectfully, no matter how terrible the idea is. Here's how: ✅ Listen first - Understand the idea's intent, even if it's off-strategy. It matters. ✅ Communicate thoughtfully - Explain why it doesn't fit now and how it might later. ✅ Follow up - Revisit the idea in a few months. Acknowledging its importance (even if you don't move forward) can make a big impact. Great marketing goes beyond campaigns—it's about building bridges. As I often remind CMOs, you're not just marketing leaders; you're chief coalition officers, too. How do you avoid being the "No Department?"

It can be painful to drive change as a new or recently promoted marketer. We’re ambitious and want to make an immediate impact that elevates the brand, but it can be a struggle with where to start. I’m going through this experience now as I’m getting ramped as "the new marketing guy" at Pneuma Media. Here’s the 3 most important things I’m doing in my first 2 weeks to overcome the struggle: 1. Do more listening than talking: I spent the first 2 days in a conference room drinking from a firehose. The most effective marketers I’ve ever worked with are masters at documentation. It’s nearly impossible to take your brand to the next stage if you have no understanding of where the brand sits in the hearts and minds of its most important stakeholders. 2. Understand all business functions: It’s really important to not only understand what’s going on in marketing, but most importantly what’s happening in other areas of the business. It’s getting in the weeds and understanding things like the customer onboarding process. It’s listening to sales recordings to understand positioning. It’s figuring out how shit gets done. The best marketers have a desire to understand how cross-functional teams work and how they can use that to build the brand. 3. Over communicate internally: Decide, document, and distribute your thoughts to team members in real-time. It’s important to get integrated in existing internal communication channels and identify opportunities where marketing updates can be streamlined. But we’re also supposed to be shipping, right? Yes, I’m working on website messaging, crafting a story, and launching our new show, but don’t forget the foundational stuff. It’s a balancing act. It feels uncomfortable. It should feel like flying a plane while changing the engine at the same time. Allowing for the foundational stuff will help open your eyes to the most impactful opportunities ahead. It’s all a lot and doesn’t happen overnight. I’m just happy that David W. Riggs likes to drink as much coffee as me. ☕

Peter Drucker hit the nail on the head when he said, "The most important thing in communication is hearing what isn't said," which is super relevant in marketing. Good marketing isn't just about the tools and tricks you use; it's about understanding people – what they need, the problems they don't talk about, and what drives them. Being empathetic, collaborative, and flexible – those "soft skills" everyone talks about – is key to truly connecting with your audience and making a good campaign great. At the end of the day, marketing isn't just about selling; it's about listening and building relationships.

When starting a new role, especially in marketing, there's often immense pressure to rack up quick wins. But is this always the best approach? 🏃♂️ The Sprint vs. 🏞️ The Journey As a marketer stepping into a new position, I've felt the weight of expectations. The industry pushes for immediate results, and many view marketing as a straight line from strategy to success. But here's what I've learned: 1. Quick wins build credibility, but... 2. Long-term thinking builds sustainability. 🎧 Listen to Understand In my first weeks, instead of rushing to implement changes, I take time to listen. I speak with team members, stakeholders, and customers. This helped me understand: - The overall journey of the brand - What success truly meant for the organization - The nuances that numbers alone couldn't reveal 🗺️ Mapping the Terrain This approach allows me to: - Identify opportunities for immediate impact - Spot potential long-term challenges and opportunities - Align short-term actions with long-term goals The Result? While I did secure some early wins to demonstrate value, I also laid the groundwork for sustained success. This balanced approach: - Built trust with the team - Allowed for more informed strategic decisions - Created a roadmap for meaningful, lasting impact Remember: Marketing isn't a straight line. It's a complex journey of understanding, adapting, and growing. How do you balance the need for quick results with long-term vision in your role? Share your experiences below! #Marketing