Alice Spraggon’s Post

Sefiani, part of Clarity Global is very excited to be launching its fourth annual Communication that Matters report, Reputation Relevance: Evolving the Corporate Self. We chose this theme after reflecting on a number of #issues and #crises in the Australian and global markets that seemed to indicate big brands weren’t keeping up with key stakeholders' needs and attitudes. Through a survey of Australian marketing and communications leaders, we uncovered that only 30% of our respondents have up-to-date buyer personas, and only half have access to customer insights that reflect the local market. In a world where audience needs and challenges are changing constantly in reflection of the global socio-economic landscape, this just won’t cut it anymore. If you don’t know your audience, how can your #marketing and #communications efforts—and broader business approach—be expected to drive any #impact? This is exactly what we dig into in this year’s report. Please give it a read and let us know what you think. A huge thank you to everyone involved in bringing Sefiani’s Communication that Matters 2024 report to life: Amanda Galmes Patricia Routledge (she / her / hers) Josh Drayton Stephen Maher Phil Wade Alex Judd Robyn Sefiani Nicholas Owens Georgie Mac Smith Georgia Swindley Shannon O'Mara Austen Dunster Censuswide Wesker Fan Tina Peng Luke Ireland Sam Schmaltz