Alican Tilkidagi’s Post

🚨The problem is real: how to attract the best talent 🤔 A great company culture can help you appeal to the right people. But how can you make sure it’s well communicated? Discover how Unilever's global branding efforts improve brand communication, ensure brand consistency, and save time. Read the story now: https://hubs.la/Q02v8tBC0 #casestudy #companyculture #brandcommunication

PepsiCo’s recent rebrand move wasn't just about updating a logo; it was about understanding the pulse of a new generation. As brands evolve, they need to keep one foot in their heritage while boldly stepping forward with modern relevance. Pepsi has managed to strike that balance—merging nostalgia with innovation to stay connected with both long-time fans and the new wave of Gen Z consumers. 🚀 In a world that’s changing faster than ever, staying still isn’t an option. Whether it’s shifting visual identity or adapting to digital trends, evolving with your audience is key to staying competitive and relatable. 𝐇𝐞𝐫𝐞’𝐬 𝐭𝐡𝐞 𝐛𝐢𝐠 𝐪𝐮𝐞𝐬𝐭𝐢𝐨𝐧: 𝐇𝐨𝐰 𝐨𝐟𝐭𝐞𝐧 𝐬𝐡𝐨𝐮𝐥𝐝 𝐛𝐫𝐚𝐧𝐝𝐬 𝐫𝐞𝐟𝐫𝐞𝐬𝐡 𝐭𝐨 𝐤𝐞𝐞𝐩 𝐮𝐩 𝐰𝐢𝐭𝐡 𝐜𝐮𝐥𝐭𝐮𝐫𝐚𝐥 𝐚𝐧𝐝 𝐠𝐞𝐧𝐞𝐫𝐚𝐭𝐢𝐨𝐧𝐚𝐥 𝐬𝐡𝐢𝐟𝐭𝐬, 𝐚𝐧𝐝 𝐰𝐡𝐚𝐭’𝐬 𝐭𝐡𝐞 𝐛𝐞𝐬𝐭 𝐰𝐚𝐲 𝐭𝐨 𝐝𝐨 𝐢𝐭 𝐰𝐢𝐭𝐡𝐨𝐮𝐭 𝐥𝐨𝐬𝐢𝐧𝐠 𝐭𝐡𝐞𝐢𝐫 𝐜𝐨𝐫𝐞 𝐢𝐝𝐞𝐧𝐭𝐢𝐭𝐲? 🤔 #pepsico #branding #rebranding

Happy new year!! Work for the 2025 Brand Hall of Fame inductees is well underway. 100 top finalists are now undergoing an additional wave of vetting. I thought it might be informative to highlight 10 Mega-Businesses that are NOT being considered for Brand Hall of Fame honors. These are impressive companies, but there is a MASSIVE difference between Brand excellence and brand equity versus other Brand Valuation Rankings based largely on market cap, stock performance, or annual revenues. Being big is different than being beloved, culturally relevant, and reaping benefits of word of mouth and fan adoration. The art and science of branding results in market share, pricing power, desirable differentiation, customer LTV, improved ROAS, internal engagement and productivity amongst employees, and a suite of other enviable benefits worthy of our investigation and emulation. Here are 10 notable businesses that -IMHO- are missing out on additional perks tied to improving their brand health and audience engagement: 10: AT&T 9: CVS Health 8: ExxonMobile 7: General Motors 6: Kroger 5: American Airlines 4: General Electric 3: AllState 2: Visa 1: Marriott

Top-performing brands like McDonald’s and Coca-Cola continue to allocate significant resources to traditional channels. Why? Because traditional media remains indispensable for building mass awareness, trust, and long-term brand equity. Brett Parker dives into the staying power of traditional media in a must-read Q&A that breaks down its value in a modern media mix: https://lnkd.in/gtUrfVYv

You’ll have noticed some changes to our branding over the past week. We’re delighted and excited to share it with you! We decided to evolve the Procter and Street brand through a (very slight) name change to Procter Street and also by supporting our business and its divisions with a suite of new integrated logos, reflecting our growth and ambitions going forward. You can see the full effect on our website which is right here: www.procterandstreet.co.uk More news to follow very soon on brand new divisions and further key appointments... #newlookProcterStreet #ProcterStreet #newbrand #growthplans #newwebsite

Kellogg’s and Leo Burnett on why they ‘backed the bird’ in latest rebrand Campaign speaks to Jenn Carkner, vice-president Kellogg’s Cereal, Mark Elwood, chief creative officer at Leo Burnett UK, and Framestore’s Mike McGee and Jonni Isaacs about the making of Kellogg’s fresh brand identity, starring Cornelius the Cockerel. https://lnkd.in/etWv-Dpr

𝐆𝐑𝐄𝐀𝐓 𝐀𝐆𝐀𝐈𝐍 𝘍𝘦𝘦𝘭𝘪𝘯𝘨 𝘭𝘪𝘬𝘦 𝘺𝘰𝘶𝘳 𝘣𝘳𝘢𝘯𝘥 𝘩𝘢𝘴 𝘭𝘰𝘴𝘵 𝘪𝘵𝘴 𝘴𝘱𝘢𝘳𝘬? If your sales are not what they used to be, and your team seems unmotivated, it’s 𝘵𝘪𝘮𝘦 𝘵𝘰 𝘤𝘰𝘯𝘴𝘪𝘥𝘦𝘳 𝘳𝘦𝘣𝘳𝘢𝘯𝘥𝘪𝘯𝘨. We’ve successfully completed numerous rebranding projects with our clients, and in most cases, the results have been exceptional! We’ve seen boosts in sales, inspired brand teams, new clients, and much more. We had the honor of launching the rebranding communication campaign for PepsiCo in one of the Eastern European countries. A huge shoutout to Dmitry Eschik for his invaluable support in making it happen! 🎉 Whether you're looking for a fresh start or just a boost, we’re here to 𝐦𝐚𝐤𝐞 𝐲𝐨𝐮𝐫 𝐛𝐫𝐚𝐧𝐝 𝐠𝐫𝐞𝐚𝐭 𝐚𝐠𝐚𝐢𝐧. Let's discuss how we can tailor an effective rebranding strategy just for you! :) PepsiCo #Rebranding #CreativeStrategy

Today, I had the opportunity to attend an insightful session with Amy Goldberg, Global Brand Market Activation Sr. Manager at McDonald’s. She shared a behind-the-scenes look at how McDonald’s 🍔 🍟 continues to grow, innovate, and stay culturally relevant in an ever-changing market. 📈 McDonald’s long-term success isn’t just about selling more burgers, it’s about balancing short-term sales growth with long-term brand building. Amy mentioned the following points: ✅Growing the business today through guest counts and average check size ✅Future-proofing the brand with strategic innovation. ✅Cultural relevance, staying connected with fans in meaningful ways. A great example of this in action? Grimace’s Birthday 🎂 . What started as a nostalgic campaign turned into a viral phenomenon, proving that emotional connection and brand storytelling are just as powerful as traditional marketing. Another standout? Raise Your Arches 😲 , a campaign that reminded us that branding isn’t just about logos, it’s about shaping how people feel about a brand in their daily lives. It was fascinating to see how McDonald's strategically taps into cultural moments, leverages partnerships (like Krispy Kreme 🍩 ), and continuously evolves to stay ahead. This session was a great reminder that the best brands don’t just react to trends—they create them. 💫 What’s a recent marketing campaign that really stuck with you? 🍟🍔 #Marketing #BrandStrategy #McDonalds #GrowthStrategy

The Power of Brand Consistency: Lessons from a Pepsi Rebranding Awareness Campaign🌟 I stumbled upon a post on LinkedIn with the details you are about to read—a struggle between a Pepsi seller and a potential buyer. 🥤 The writer shared: "She recently witnessed a fascinating encounter that vividly illustrates the profound impact of brand consistency. In a bustling Danfo Bus, a street hawker offered a passenger a Pepsi Myanmar bottle. What happened next left me contemplating the essence of effective branding. To everyone's surprise, the passenger declined the new Pepsi bottle. Her reason? It wasn't the Pepsi she knew. In her mind, the familiar shape and design of the old Pepsi bottle had become synonymous with authenticity. The new packaging, despite being genuine, sparked scepticism and debate among the passengers. What struck her most was the intensity of her conviction. She wasn't just rejecting a drink; she was defending her trust in a brand she had grown to rely on. As she debated with fellow passengers, it became clear how deeply ingrained brand perceptions can influence consumer behaviour." This experience underscores a crucial lesson for marketers and businesses alike. Consistency in branding isn't merely about aesthetics; it's about nurturing trust and familiarity. A brand's visual identity isn't just a design—it's a promise. It's the assurance that consumers recognize and depend on. In a world inundated with choices, brand consistency becomes a beacon of reliability. It's what sets apart a product on the shelf and influences purchasing decisions in everyday scenarios, even in the confines of a bustling bus. As we navigate the dynamic landscape of marketing and branding, let's remember the power of these seemingly small details. They have the potential to shape perceptions, build loyalty, and ultimately drive business success.🚀 If you are seeing my post for the first time, kindly connect with me OLAYEMO SEGUN - Digital Marketer/SEO Expert/Web Dev. #BrandConsistency #MarketingStrategy #ConsumerBehavior #BusinessSuccess #BrandIdentity #PepsiRebranding #LinkedInSuccessSuiteByChinelo #EngB

Are you willing to spend 20% of your marketing budget on a potential flop? Rebrands can be transformative for your bottom line, if done well. Join our upcoming webinar and learn how to ensure yours succeeds 🚀