Alexey Dubrovin’s Post

Product Strategy: What It Is, and How to Nail It

Certainly! The product development process consists of various stages that lead a product from its initial concept to its ultimate market launch. Let's delve into these stages in detail: #product #development #concept #market #process

Quote from article below by Brendan O'Farrel: "New product development may be among the most exciting elements of running a business. It’s exhilarating to take an idea from a few lines on a piece of paper or a diagram scribbled on a napkin and transform it into a viable new product that benefits customers and enhances the value of a brand. The truth is, the outcome of any new product development process is impossible to predict. The history of business is replete with stories of supposedly great ideas that made it all the way to production and yet never caught on with customers. The staggering amount of time, effort, money and resources dedicated to unsuccessful product launches should make any business owner hesitate before making the plunge. Too many organizations carry too many new ideas through the development cycle when some should have been left behind." #productmanagement #productdevelopment

Discover the secrets of new product development! It is insufficient to rely only on current offerings in the fast-paced market of today. Find out how the 7 stages of the new product development process may help you maintain your competitive edge, draw in new customers, and assure long-term expansion. This blog walks you through every stage, from idea generation to market launch, to make sure your new products exceed the competition and meet the  customer demands. Whether you're refining your process or starting from scratch, this is your roadmap to product success! #productdevelopment #productdevelopmentprocess #softwaredevelopmentprocess #businessgrowth  #itsolutionprovider #AppDesign #ITSupportservices #SoftwareDevelopment #Visitoursite #Paraminfo

Product Strategy: 5 Key Principles for Success In today’s competitive business landscape, a well-defined and comprehensive Product Strategy is the key to unlocking success. Without a clear strategy in place, designers may rely on assumptions, engineers might code aimlessly, and users can be left puzzled about the relevance of a product. To navigate these challenges, it is essential to establish a strong Product Strategy that aligns all stakeholders, empowers designers with valuable insights, guides engineers towards purposeful development, and ensures users understand the value and significance of the offering. Derived from the enlightening book, “Inspired” by Marty Cagan, we present five fundamental principles that underpin effective product strategies. By immersing ourselves in these principles, we can gain a profound understanding of product strategy and enhance our expertise in this vital field. 1 – Focus on one target market or persona at a time 2 – Align product strategy with business goals 3 – Integrate product strategy with sales and market entry approach 4 – Be obsessed on customers, not competitors 5 – Communicate the strategy across the organization

Ever wondered how a simple idea becomes a revolutionary product? Check out my latest blog where I share insights in product development. From the first spark of inspiration to the grand launch, discover the secrets to success. Read more here: https://lnkd.in/eH9YbJix #ProductDevelopment #Innovation

Product Thinking is powerful, no doubt. But what happens when we apply its principles without anchoring them to an overarching purpose?   You might create a phenomenal product, foster an incredibly loyal user base, and drive significant business value. Sounds perfect, right? But is it truly sustainable—not just for the business, but for its broader impact on the planet? Look around, and you’ll see the answer isn’t always comforting.   This challenge got us thinking at Venturis Group Inc. How do we ensure that our efforts not only drive innovation but do so in a way that aligns with our values and leaves a positive mark on the world? The solution lies in a different approach.   Imagine a framework that doesn’t just focus on great products but creates sustainable growth and meaningful innovation—where your core values and purpose act as your guiding star throughout the journey.   That’s why we developed the "Venturis P-M-Squared: Purpose Driven Innovation" framework. It starts with your purpose, ensuring it’s aligned with your core values. Purpose becomes the foundation of your product strategy, guiding every decision toward sustainable and impactful outcomes. Marty Cagan's insights on how policies shape product strategy (link in comments) resonate deeply with this idea. Policies tied to purpose amplify innovation. I recently explored these ideas in a webinar on Purpose-Driven Innovation, facilitated by the SparkProd Community, launched by Malthi SS (Product Coach). (Link in comments.) Let’s innovate with purpose and redefine what success truly means.

Sharing insights on why New Product Development processes fail. Check out this thought-provoking article #ThoughtLeadership #ProductDevelopment #Innovation

What is product development? Product development refers to the complete process of taking a product to market. It also covers renewing an existing product and introducing an old product to a new market. This includes identifying market needs, conceptualizing the product, building the product roadmap, launching the product, and collecting feedback. New product development (NPD) is a core part of product design. The process doesn’t end until the product life cycle is over. You can continue to collect user feedback and iterate on new versions by enhancing or adding new features.

🚀 Got a game-changing product idea? Take it from concept to reality with our step-by-step guide to product development! 🛠️ Whether you're building from scratch or refining an MVP, we've got you covered with practical tips and strategies. 💡 Ready to innovate? Check it out now! https://lnkd.in/eejrEAxm #Innovation #ProductDevelopment #TechTrends #StartupTips #Rootstack