Azy Kiai’s Post

Rethink your #contentstrategy with this powerful insight: “Marketing without revenue is like arts and crafts.” In the latest episode of The Cutting Room podcast, Tommy Walker and Clari’s head of content, Devin Reed, take a deep dive into the power of revenue-driven #marketing. Watch the full conversation 👉: https://lnkd.in/gDyPsPQv #ContentMarketing

Implementing a content repurposing strategy can help you maximize the value of your existing content and reach a wider audience. Review your high-performing blog posts, videos, and other materials, and think about how you can adapt them into different formats—such as turning a blog post into an infographic, a webinar into a series of social media clips, or a video into a podcast episode. This approach not only saves time in content creation but also reinforces your messaging across multiple channels. By effectively repurposing content, you keep your audience engaged and enhance your brand visibility!

Did you know that jargon-heavy, hard-to-read content could be turning users away from your site? In Episode 3, we discuss simple ways to make your content clearer and more engaging. Don’t miss out—tune in today:

Complicated language doesn’t just confuse—it can leave your audience feeling detached from your content. In Episode 3 of Discussing Stupid, we break down how to make your content accessible and engaging. 🎧 Give it a listen:

I always take my podcast guests’ advice seriously, so here’s a tiny piece of content repurposed just for you 😁 This one comes from my chat with Kat Arney, founder of First Create The Media and an expert on the topic of thought leadership in science. Her advice on repurposing content is pure gold. So many life sciences companies stress about creating new content from scratch, while their websites are full of valuable material just waiting to be reused. Break your existing content into smaller pieces and share it across different platforms. It’s a simple way to make consistent content creation much easier!

This week on Radically Loved, Rosie Acosta and I discuss the challenges and rewards of creating content and performing in front of a camera. We explore the vulnerability of sharing personal experiences and the importance of human connection. We also delve into the impact of feedback and rejection, emphasizing the need to stay true to oneself and focus on what brings joy. The conversation highlights the value of slow productivity and following one's heart, ultimately encouraging listeners to embrace their boundless potential and create with purpose. Link to podcast on iTunes https://bit.ly/3y40tLo Link to podcast on Spotify https://bit.ly/3UH7lHq Three reasons to listen to the whole podcast: 1. Performing in front of a camera can be intimidating, but it's important to stay true to oneself and focus on connecting with the audience. 2. Feedback and rejection are inevitable, but it's crucial to remember that they often say more about the person giving the feedback than about oneself. 3. Slow productivity, following one's heart, and focusing on what brings joy are key to creating meaningful and sustainable content. #content #podcast #podcastcreation #vulnerabilitly #relationships #radicallyloved

If you've put all that effort in to make original, high-quality content then it should be working for you! As our Director of Strategy & Content Philippa Shelton loves to say, "You've gotta sweat your assets!" #contentmarketing #biotech #lifescience #marketing

Want consistent messaging across all your content? Create a simple content flow. Here's how: Create (or dig up) ONE bigger piece of content that helps solves your audience's problems. Then, create subtopics/content pieces off of that. Things like: - blogs - emails - webinars - social posts - podcast episodes - etc. Your main message will filter through all of your content. And you won't worry if you're staying on point. Because everything will happen naturally. *** P.S. Every Saturday, I give away the best repurposing and distribution frameworks and strategies to amplify your content strategy. (Read with the link on my profile.)

95% of marketers are doubling down on video, short-form content for social platforms, like YouTube Shorts—and for good reason. Posts with video outperform static images or text-based content by 10x in engagement. Want your podcast to grow? Adding video to your show's marketing strategy is one of the best ways to market and grow your show in 2025. Whether it’s clips, highlights, or Shorts, video content is the key to standing out and driving real results. Start small, stay consistent, and watch your audience grow! 🌟 Full episode (edited, captioned, and promoted using Headliner): https://lnkd.in/eqNrPANn #PodcastMarketing #ShortFormContent #VideoStrategy #Headliner

In this enlightening episode of "Content Head," host Joe Michalowski dives into the crucial shift from discussing the "why" to exploring the "how" of integrating subject matter experts into marketing content. Inspired by a LinkedIn post from Haris Spahic, Joe challenges the common stagnation in the why phase and pushes towards actionable strategies for content enhancement. Joe introduces four distinct strategies for successfully involving experts, drawing on his extensive experience at New North and previous roles. He shares insights on leveraging founder networks, collaborating with sales and customer success teams, and the simple yet often overlooked tactic of directly asking potential guests to share their expertise. Each strategy is tailored to different organizational contexts, emphasizing practicality and accessibility. The episode wraps up with Joe reinforcing the value of persistence and personalized outreach in building a successful content series. He stresses that genuine interest in guest expertise over their follower count or clout can significantly enrich content and resonate more deeply with audiences. Click the link in the comments below to listen to the full episode.