Andrew Taylor’s Post

What are some of the biggest emerging PR and communications challenges businesses can expect in 2025? 🌐 The rise of AI  🧬 A shifting social media landscape  🗣️ Addressing misinformation In our latest #FreshEyes insights piece, FF PR & communications director, Andrew Taylor shares a rundown of some key challenges and how to best approach them. 🗒️ Read the full piece: https://lnkd.in/dJc9kBv7 #PRandCommunications #ArtificialIntelligence #ReputationManagement

A bit like my beloved Everton, businesses face some big challenges in 2025, especially in our world of PR and communications. Here are some wise words from Freshfield's Andrew Taylor ('Tazzler') outlining some of the key PR and comms issues facing organisations and their leaders in '25. #COYB

Navigating Social Media: Seek the Truth and Balance Data We emphasize the importance of being skeptical on social media while encouraging the next generation to seek positive content and verify facts. With rapid tech evolution, managing information has never been more crucial to distinguish between reality and fabrication. #SocialMediaAwareness #SeekTheTruth #DigitalLiteracy #InformationManagement #PositiveContent #DataResponsibility #InternetSafety #FactChecking #TechEvolution #MediaSkepticism

Fascinating topic for comms professionals.

Read more about my thoughts on the evolution of media and tying human behavior to full funnel media strategies. My favorite question/response exemplifies how DAC builds and executes media strategies to drive success for our clients. "...the channels chosen should be highly dependent on your target audience and where you can find them and the type of media they consume. Audience driven against your brand or client’s goals will determine a more traditional or digital approach – it’s never a one size fits all. As a media agency, it’s our responsibility to help guide our clients towards the media that will deliver against THEIR goals, not ours."

From psychology to digital media mastery - DAC's VP of Digital Media, Felicia DelVecchio shares her expertise on aligning human behavior with full-funnel media strategies. From AI’s role in media to the ongoing 'source of truth' debate, read more for her insights on the evolution of marketing and the expectations of customers: https://lnkd.in/eG_gBRUT #Media #DigitalMarketing #MediaAgency

Grab this insightful survey report on predictions for AI and PR in the coming year. As Gini Dietrich notes, it's likely no surprise that "AI-powered PR" is the biggest deal coming according to those surveyed. Most interesting to see that 74% is the sum of all responses who believe this will be so, with wide variances depending on roles - solopreneurs are in the lead at 86% saying this. Download the PDF for all the insights ⬇️

Curious about the future of media? Check our latest report where we explore the upcoming trends for 2025. Don't miss out on this insightful read!

Recent data highlights that 𝕏 stands out as the most politically balanced social media platform. This is a significant development in the landscape of digital communication, offering a space for diverse perspectives. #SocialMedia #DigitalBalance