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Chief Client Director | Leading Client Engagement & Driving Strategic Insights at Ipsos

📢 The 2024 Ipsos Generations Report reveals that most people are unaware of their generational identity, highlights the business opportunities brands may miss by overlooking mature adults, and underscores why demographic changes are now a critical issue for businesses, not just policymakers ! 🚨 Key insights: 📉 Demography is shifting: Population decline and decreasing growth rates will soon affect workforce planning, pension systems, and economic models. Businesses must prepare alongside policymakers. 🧓 Wealth of mature adults: In the US, those over 50 make up 25% of the population but hold 73% of the assets. The ageing population is a significant market. 🌐 Gen Z – The first global generation? They exhibit unique traits: higher stress and loneliness, online relationships, and liberal social attitudes. Their digital nativity fosters a transborder 'global tribe.' 🗺️ Generational terms vary globally: Cultural and historical contexts influence generational experiences. For example, “Born Free” in South Africa vs. “Die Generation 1989” in Germany. 📊 Limited understanding worldwide: Only 58% of Americans, 24% of Chinese, and 8% of Indians have heard of Gen Z. Globally, only 34% can identify their generational cohort. ⚖️ Diverse social attitudes: Significant differences exist within generations. For instance, 60% of Gen Z men believe women's equality efforts now discriminate against men, compared to 40% of Gen Z women. Access the interactive report here ➡ https://shorturl.at/ejfxr #Generations #GenZ #Demography #Population #Trends #Diversity | Ipsos | Simon Atkinson

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