🙏 A huge shoutout to Marco Andre 🤖 for spotlighting my thoughts about the "The Future after the Future" and the role of AI for global marketing & digital leaders! ✔️ The future is now - let's experiment with AI to reshape our work today ✔️ Think of AI as your next-gen agency partner; prompts are the new creative briefs ✔️ Soft skills like agility and rapid learning are becoming increasingly vital 🌟 What are your thoughts on the "Future after the Future"? #AIinMarketing #FutureofWork #PharmaChangemakers #DigitalTransformation #TevaNexter
Linkedin Top Voice • Marketing & AI Executive • Ex-Google, YouTube, P&G • Global Keynote Speaker & Trainer
What's the "Future after the Future"... for a global marketing & digital leader? Today we hear from my dear friend, Alyssa Fenoglio: "The future is now. AI is already reshaping my work: ✔️ Human & AI win-wins: Supercharging productivity in tasks like note-taking and research, while kick starting creativity in storytelling, strategic thinking, and content creation. ❗Challenges to tackle: Even well-known consumer companies and brands are still navigating IP infringement, data protection, and DEI bias. Next up, AI will become your next-gen agency partner. Keys to success: 👉 Build symbiotic partnerships: Cultivate trust and rapport, allowing AI to learn your style and needs. Be patient and provide clear two-way feedback to refine iterations. 👉 Master the art of prompting: Prompts are the creative briefs of tomorrow - remember quality inputs, quality outputs. 👉 Companies & brands are accountable: As guardians of quality and accuracy, we own the impact - both good and bad. On the horizon, humans will evolve rapidly to survive & thrive by: 🌟 Delegating the routine and mundane to AI, freeing human capacity for strategy, innovation, creativity 🌟 Honing human soft skills like agility and rapid learning 🌍 Our unwavering mission: Harnessing digital & AI innovations to solve tangible business and human challenges to drive real-world impact." Do you agree with Alyssa? How will AI change your "future after the future"? 🔮 Disclaimer - This is not investment advice, you might lose money (specially if you invested in crypto 😅). If you need concrete predictions about the future, consult a professional futurist. --- Hey, I’m Marco. I write, speak, train and advise on #marketing and #ai. Enjoyed reading this? 👉 Connect, follow me Marco Andre 🤖 ♻️ Save or re-post to share with others.
Linkedin Top Voice • Marketing & AI Executive • Ex-Google, YouTube, P&G • Global Keynote Speaker & Trainer
6moBrilliant thoughts as always Alyssa Fenoglio