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🤔 What do we do when TikTok disappears? 🤔 The prospect of such a prominent platform, especially one that's arguably helped redefine pop culture to a degree, disappearing can be quite a shock to both small businesses and creators. It's been a revenue stream for a lot, it's turned nobodies into overnight success stories, and much more. Here's how you can proceed forward in a world that'll be saying goodbye to TikTok if it doesn't get bailed out soon enough. #marketing #socialmedia https://lnkd.in/gEHQxrrS

TikTok going away is going to be quite a shock for small businesses and creators that have relied on it for revenue, sharing product and services, tips and tricks, and much more. It's been a staple in our pop culture for so long... so how do we move forward once it's gone? I take a look at that in my latest article over on Empac. #socialmedia #marketing #tiktok

After years of “will they, won’t they”, legislature was signed requiring TikTok’s owner, ByteDance, to sell the app or face a ban across the U.S. But if the TikTok ban signed into U.S. law takes effect, what does this mean for creators on the platform? As part of a three-piece series, we spoke to The Social Media Monthly Magazine about the potential impact on TikTok creators and how they can protect themselves and their content should the proposed changes go ahead. The next installment of this series will delve into how social media marketers should adapt their B2C content strategies to ensure they're well-prepared for future volatility in the social media landscape. #TikTok #ByteDance #TikTokBan #socialmedia

Triller has launched a new tool aimed at TikTok users who may lose access to their content due to a pending ban in the U.S. As the deadline draws near, the platform seeks to attract creators by allowing them to back up their TikTok videos through a new website, SaveMyTikToks.com. Imagine being a TikTok content creator, and suddenly facing the risk of losing your hard work and creativity overnight! This concern has become a reality for many as they scramble to secure their content amid the looming TikTok ban in the U.S. Triller, a competitor to TikTok, is stepping in to offer a solution. With the launch of SaveMyTikToks.com, users can transfer their TikTok videos to the Triller platform. However, is this the ideal solution for creators looking to preserve their content? To use the new tool, users must connect their TikTok account to Triller’s platform, which is powered by Amplify.ai. While this process provides a way to download videos, it requires several steps, which might deter some users. With over 543,000 videos tagged with the hashtag “tiktokban” across social media, the urgency of backing up content is evident. Many creators are already redirecting their audiences to platforms like Instagram and YouTube, seeking greater stability. As a creative individual, how do you feel about transferring your audience to a newer platform? What measures have you taken to secure your content in light of potential bans on popular apps? Share your thoughts and experiences in the comments below! #TikTok #Triller #ContentCreation #SocialMedia #MediaEntertainment

🚫 Brace yourselves, marketers and creators! The TikTok ban chatter is stirring up some digital turbulence. With recent discussions around a potential TikTok ban, it's more important than ever to strategize effectively. 1000heads dives into the implications of a TikTok ban and offers actionable strategies to prepare in our latest blog article. From diversifying your platform presence to doubling down on engaging content formats, understanding these shifts is key to maintaining audience connection and brand visibility. Whether you're navigating potential disruptions or simply optimizing your digital strategy, let's adapt and innovate together! Don't panic, innovate! 🎉 Read more here: https://lnkd.in/eRMUH-Sf 🗣️ Written by: Genrietta Avrutskaya, Milcah Tesfaye, AJ Moser, Michelle Rivas (she/her), Jess Turner #DigitalMarketing #ContentStrategy #BrandInnovation #TikTokBan #MarketingTrends

📢 Brands and content creators: Has the looming TikTok ban been living in your mind rent free? Do you feel unsure about what to do? Don’t panic, be proactive! 💪 Our team brings you this guide to help you: 1️⃣ Get informed on the latest re:TikTok. 2️⃣ Understand the public’s reception. 3️⃣ Discover easily actionable approaches that will safe-guard your brand and social media strategy, no matter TikTok’s fate. Check it out and feel free to reach out if you have any questions. #tiktok #tiktokban #socialmediastrategy

🚨 TikTok Creators, This Is Your Wake-Up Call 🚨 Lately, we’ve been seeing TikTok creators urging their audiences to follow them on Instagram or YouTube “just in case.” Why? Because a potential TikTok ban threatens to erase years of their creativity overnight. At FanEase, we’ve been sounding the alarm on this for over a year: if you’re creating content on a platform you don’t own, YOU DON’T OWN YOUR CREATIVITY. Your hard work, your stories, and your connection with your audience are subject to algorithms and platforms you don’t control. With TikTok under scrutiny, it feels almost criminal that creators could lose their content, connections, and livelihood in the blink of an eye. But it doesn’t have to be this way. With FanEase: 🎥 You own your channel. 👥 You own your audience. 📊 You own your data. This means no algorithms dictating your story and no third parties or government actions erasing your platform. FanEase empowers creators to take control of their content and turn views into real ownership and opportunities. Stop letting others control your creativity. It’s time to prioritize yourself, your audience, and your future. Build your independence with FanEase—where you control the narrative. #FanEase #ContentCreators #OwnYourContent #DigitalOwnership #CreatorEconomy #TikTokBan #Innovation https://lnkd.in/ggDHsasc

My latest article for CNBC takes a look at Meta’s push to dominate short-form video by paying creators to promote Instagram on rival platforms like TikTok, YouTube Shorts, and Snapchat. Meta is offering top creators up to $50,000 per month to lock in exclusivity on Instagram Reels for three months. These contracts also require creators to post about Instagram twice a month on competing apps and produce a steady stream of Reels and Stories. This move comes as TikTok’s legal uncertainty leaves creators and brands in a tough spot. With many campaigns paused or shifting, platforms like Instagram and YouTube are competing hard to attract creators and the audiences that follow them. The short-form video race is heating up, and creators are the deciding factor. https://lnkd.in/eTg63GkS

TikTok has officially gone dark across the United States, marking an unprecedented moment in social media history. The app, along with CapCut, its popular video editing software, has been disabled for American users, who are now greeted with a stark error message: “Our services are not available in your country or region. You can still go to Settings and Privacy to manage your account, security, or privacy settings.” TikTok’s shutdown sends shockwaves through the digital landscape, as it boasted 170 million users in the US alone. Its seamless content algorithm and vibrant creator community made it a must-have platform for both audiences and advertisers. The loss of CapCut, an essential tool for creators producing content beyond TikTok, further compounds the disruption. For advertisers, this means rethinking strategies. In 2024, TikTok generated an estimated US$12.34 billion in US ad revenue. With 50% to 70% of that revenue now up for grabs, platforms like Meta’s Instagram Reels, YouTube Shorts, and Snapchat are poised to step in. Credit - Mediaweek #social #content #media #advertising https://lnkd.in/g3wATj5v

⚡ Tongal co-founder and CEO James DeJulio speaks to Forbes contributor Adam Wescott about how the potential TikTok ban could impact brands and the growing creator economy. The situation should serve as a warning to brands to diversify their content creation model to avoid their fate being in the hands of legislators, DeJulio states. On Tongal, top brands including the LEGO Group, PayPal, and Hilton, alongside studios including NBCUniversal, Paramount, and Warner Bros. Entertainment, utilize the skills and ideas of 160,000 creators around the world to produce high-quality content for every platform and screen. “I think the true underlying issue, which is never going away, is that brands need more creative bandwidth to avoid the all-the-eggs-in-one-basket trap that they continually seem to step into as they chase shiny new objects,” DeJulio says. “In my opinion this keeps happening because brands are still overwhelmingly bound by the conventional AOR model or in-housing, which are both the antithesis to true internet scale. This leaves them forced to choose platforms when they shouldn't have to. “The right creator community based content model can give marketers the ability to cover more ground and meet their audience with quality everywhere they go (ie, way more places than TikTok).” ⚡ #tiktok #content #community