Really enjoyed my conversation with Matt Newberg on the HNGRY podcast. We dove into why we founded Bikky, why there's so much potential for restaurants to tap into their customer data, actionable ways to use that data, and the age old third-party vs. first-party debate. Restaurants raised prices aggressively over the past two years to stay ahead of inflation, and for the first time in a while consumers are questioning the value equation for their favorite brands. We're seeing softness in traffic across the category - with even leaders like CAVA (who still had blowout earnings) showing a slight decline. The winners in this cycle will be those that know what levers to pull to drive incremental traffic, frequency, and sales. I want to thank Matt for allowing me to talk about how we're doing that at Bikky. He's one of the most insightful folks covering the space, and holds the record for number of articles I forward when folks ask me what's top of mind in the industry. Here's the link the episode. I hope you enjoy listening to our conversation as much as I enjoyed being part of it: https://lnkd.in/e4yHTYeu
