Aaron Sobol’s Post

View profile for Aaron Sobol

Head of NA Media Investment and Data Governance

The Hellmann’s team doing it big again. Congrats to the entire squad for their brilliant creative work and oh yes, the plan to support it is hot 🔥. Special shout outs to Melissa Sheehy and Alicia Lonnie for their great collaboration.

View profile for Esi Eggleston Bracey

Chief Growth and Marketing Officer at Unilever

When Sally Met Hellmann’s 💛 🏈 💙 I'm so proud of the Hellmann's team who have done it again!!    Fifth year at the Big Game and the response to the campaign has so far been AMAZING! I was in New York last week and it seemed to be covered on every morning show!    I grew up with the original – and this remake puts Hellmann’s right at the center of showing how incredibly delicious – no – how extraordinarily mind-blowing an ordinary sandwich can become with Hellmann’s. If you haven’t seen it yet, you MUST check it out before the Big Game. Have a look below 👇🏾   Congratulations Pete harbour, Jessica Grigoriou, Brent Lukowski, Jenna Dowd, Alex Leo, mba, Jena Sussman, Melissa Sheehy, Molly McGeady, Mikaela Hrynkiewicz, Marcy Saltz, Lourdes Castañeda, Sarah Mannion, Susan Golkin, VML, Edelman, Mindshare, Unilever   #UniquelyUnilever #Marketing #BigGame

Amy Leifer

Chief Advertising Sales Officer

2w

I loved seeing this amazing creative on ✈️ on the way to the Super Bowl 🏈!!! Congratulations to you and the team!!!

Tanya Paterson

Talent Acquisition Leader | Passionate about People and Possibilities

3w

I am a HUGE When Harry Met Sally fan and I love this commercial.

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Melissa Sheehy

Associate Director of Media Strategy, Partnerships and Measurement for US Foods at Unilever

3w

So proud of what we were able to pull together with #Mindshare (WPP Unite). So much excitement and media creativity pre and post game !

Love this spot. Iconic scene from an absolute classic. Well done.

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