How Bland brands use AI without human influence

In his latest WARC article, Dan Chapman, Global Chief Strategy Officer at UM, explores the risks of relying solely on AI without human insight, resulting in "bland brands." Discover Dan's call for marketers to inject creativity and human touch into AI strategies. 

In a recent piece in WARC, UM Worldwide's Dan Chapman, Global Chief Strategy Officer, discusses the pitfalls of leveraging AI without human influence, intervention and ingenuity, which is leading to a landscape of “bland brands.” Read the full POV below.

How can A.I. help brands succeed and grow without becoming too bland? Daniel Chapman answers that question in a great read on WARC.

Refreshing and much needed Dan Chapman UM Worldwide || MUST READ !! #AiForBrands is definitely struggling in few areas and human wisdom is absolutely required. AI struggles with generating truly creative and original ideas, which are often necessary for making a brand stand out. Building genuine emotional connections with consumers is something AI cannot fully achieve, as it lacks the human touch and empathy. Lastly, AI tends to be risk-averse and may not be able to take the bold steps needed to differentiate a brand in a crowded market. These limitations underscore the importance of human involvement in branding and marketing to ensure that brands remain unique, emotionally engaging, and bold. #AIforMarketing #DigitalSuccess #BrandDifferentiation #AiLacksinplaces

Human insight is the bedrock of effective advertising. It allows brands to connect with their audiences on an emotional and personal level. Understanding what drives consumer behavior, what resonates with them, and what compels them to act is what matters in crafting compelling narratives. Traditionally, this insight has come from human creativity and experience. As we integrate advanced technologies into our marketing strategies, we need to maintain the human touch that makes our messages resonate with consumers. #Advertising #AI #HumanInsight

Developing a "good" name isn't nearly as tough as it used to be; however, developing a "great" name is much more difficult. In this week's podcast, I share with you 5 mistakes we've seen many make over the decades. I also suggest how to overcome each of these mistakes, often with ideas that you could implement yourself with hiring an agency. While that may not get you all the way to a "great" name, at least it will get you headed in the right direction.

Do you like donuts? 🍩 Here’s one for you! We just wrapped up a poll, and here’s what the Bannerflow community thinks is the biggest game-changer today: AI and automation are really making a mark! 🌟 What did you expect? They’re helping us work more efficiently and connect with our audiences in meaningful ways. With those tasks taken care of, we can spend more time on creativity and developing our strategies. 🚀 What do you think about these results? How’s your team adapting to these trends?

Are you ready to deepen customer connections and deliver better digital experiences? See how marketers envision using AI and experimentation to turn their digital experiences from mediocre to exceptional. Dive into our survey's findings here: https://ow.ly/6hT130sEnYq

Are you ready to deepen customer connections and deliver better digital experiences? See how marketers envision using AI and experimentation to turn their digital experiences from mediocre to exceptional. Dive into our survey's findings here: https://ow.ly/prf130sEl9y