Aakash Gupta’s Post

Some fantastic insights from Aakash Gupta, aka The Product Growth Guy, on Dovetail, the world’s leading customer insights hub! Read more below! ⬇️ #CustomerInsights ##CustomerInsightsHub #CustomerUnderstanding #CustomerResearch

Really well illustrated diagram on Growth Loops - an essential part of product led growth. Your key takeaways: -Reduce friction to getting to an Aha moment -Make it easy to share and add others to your product in a free/viewer mode -Make it easy to pay -Make sure your product gets more valuable the more people use it What are your thoughts? #product #design #plg #quantana

My 3-stage SaaS positioning framework is a game-changer. If you’re struggling to make your product stand out, keep reading: Why do so many SaaS products struggle to grow, even with frequent feature updates? Because product owners often fall into the trap of focusing on building rather than listening. You ship feature after feature, but customers still churn. Your team spends months on development, yet adoption rates stay low. Feedback? It’s too late by the time you collect it. Sound familiar? That’s because most SaaS owners fall into one of these categories: 1. The Feature Addict ↳80% Building Features, 20% Listening to Customers ↳Focused on quantity, not quality — ends up solving problems customers don’t care about. 2. The Balanced Builder ↳50% Building Features, 30% Customer Feedback, 20% Market Research ↳Takes time to balance building with listening, ensuring features solve real customer needs. 3. The Experimenter ↳100% Iterating, Testing, and Adapting — "Build, Test, Learn" ↳Obsessed with rapid feedback loops, creating value through constant iteration. Solution: If you want your SaaS to thrive, adopt the Experimenter mindset. Here’s how: 1. Stop assuming you know what your customers want. Test before you build. 2. Create rapid feedback loops. Build, test, learn, repeat. 3. Shift from output (features) to outcomes (value). Where are you in this journey — Feature Addict, Balanced Builder, or Experimenter? (P.S. The best SaaS products don’t have the most features. They have the right ones.) ♻ Repost this to help your network

When your client gives you a shout-out on launch day🕺 Congrats Wes Bush and the whole team at ProductLed on the launch of "The Product-Led Playbook." And yes, it *really is* that good 👇 --- $1 Billion in self-serve revenue. Sounds a bit crazy, right? Well, it might sound crazy. But it’s not impossible. And I know this because this is what I did over the last 5 years: guided 408+ software companies to $1 Billion in collective self-serve revenue – using product-led growth and effective operations management. After all, product-led growth is what Slack, Miro, Google, and OpenAI used to scale to legendary heights. But here’s the thing: product-led growth isn’t a silver bullet. Simply slapping on a free trial or freemium tier to existing software doesn’t guarantee you’ll suddenly drive millions in revenue. But after 9 years of working alongside hundreds of SaaS companies, diligently tracking what they did and when – and how that impacted their revenue – I was able to pin down what separates the wildly successful, multi-million-dollar product-led SaaS companies from the rest. And no, they didn’t just have great onboarding. Or transparent pricing. What these companies had was a driven, visionary founder who set up an unshakeable foundation for the future of their company. A foundation so strong it could easily support their exponential growth. What’s more, there were 9 key elements that repeated themselves across these foundations, forming an exact operations system for building and scaling a profitable, product-led company to 7, 8, even 9 figures in revenue and beyond. And that’s what I want to share with you today. Hi, I’m Wes Bush, founder of ProductLed.com and author of the bestseller “Product-Led Growth: How to Build a Product That Sells Itself.” And in this new book, The Product-Led Playbook, I’m sharing with you the ProductLed System™ – an operations system of 9 elements that SaaS companies can implement to build that same unshakeable foundation for scaling their ARR to multiple millions without a sales team. All boiled down into a simple, step-by-step process. “This book is the go-to manual for building a successful product-led business.” Esben Friis-Jensen, Co-founder at UserFlow ($5M ARR with 3 employees). --- Wes has also packed the book with action items at the end of each section as well as templates, canvases, and checklists so you’ll never feel like you’re fumbling in the dark. Because there is a better way to grow and scale your SaaS. And if you want to find out what that is, then order your copy today. (Check the Amazon link in the comments for the full scope & details) #copywriting #marketing #productled #linkedin

Three mistakes I see a lot of SaaS startup mistakes make when positioning features: 1/ Using internal lingo or technical jargon when naming features. This usually happens because the product team has to label the feature when building the product, and marketing is not yet ready to go to market with an official name. 2/ Not giving the feature a name at all. This usually happens because your team has come to perceive the feature as table stakes and not worth calling out in the product. That's a missed opportunity. 3/ Using the industry standard when naming features. This usually happens because you want to check all the boxes your competitors can check and make it easy for prospects to see that you can stand toe to toe with them. This only makes it harder for you to position your product as the ONLY right solution for your customers. You have to do more to help your users understand what makes your product special and worth paying for each month. Sameness won't help you. Technical jargon won't help you. Assumptions won't help you. Your features exist for a very good reason. Help people understand why.

🚨 Asana's NRR has dipped from 115% to 98-99%, but there's a silver lining! 🌟 1️⃣ Shift to non-tech verticals growing at 15% 2️⃣ New pricing model for AI studio in the works 3️⃣ Stock up 52% in 6 months! 📈 Maintaining NRR above 110% is crucial for growth! 💪 #SaaS #Asana In the world of social media automation, Custom Craft Bot delivers tailored content curation & AI insights to supercharge your marketing strategy! #CustomCraftBot https://lnkd.in/dm9NqxZs

🚀 Why You’ll Set Up Your RevOps Vertical Wrong—and Why You’ll Need to Overhaul It 🚀 As the founder of a Revenue Operations SaaS company, I've interacted with over 100+ RevOps teams, and let me tell you, there's a pattern to why so many get it wrong. Even the most well-intentioned teams fall into the same traps, and I’m here to help you avoid them. 😬 Here’s the reality: Without the right foundation, even the best tech won’t save you. That’s why understanding the 5-step RevOps model is crucial for every high-growth team: Start with Strategy: 🎯 Know your customers, define your sales methodology, and set a clear game plan. Don’t start with systems—start with the blueprint. And here’s the kicker—document it. This isn’t some ever-changing notion; it’s the bible your RevOps team will swear by. Solidify Your Process: 🛠️ Processes are the recipes for success. Without them, your team is just throwing spaghetti at the wall and hoping something sticks. Create playbooks, simplify every step, and map out an ideal process. Know where to standardize and where to leave room for a little creative flair. Enablement is Key: 🔑 Train your team on the ‘how’ and the ‘why.’ Even the best systems will gather dust if your team doesn’t understand their purpose. Every validation rule, every flow, every field—make sure your AEs know how it all ties into the bigger picture. Without this, you’re stuck with either too many rules or incomplete data. Leverage Insights: 🔍 Data is just noise until you turn it into insights. Slice, dice, and make sure you’re extracting real value to adjust your strategy on the fly. And yes, this is where a tool like Clientell (shameless plug) can turn data into actionable insights in real-time, using natural language. Because even the best data is useless if you can’t get insights from it. Relentless Prioritization: 🚦 When resources are limited, you can’t do it all. Focus on what moves the needle and refine as you go. Use Jira, keep stakeholders in the loop, and make it clear what can and can’t be implemented within your timeline. This model isn’t just theory—it’s a proven roadmap to building a RevOps vertical that scales with your business. And the best part? It’s easier than you think once you know where to focus. 💡 👉 Ready to take your RevOps strategy to the next level? Let’s chat. Drop a comment or DM me—I’m always up for a conversation about driving growth! 💬 #RevOps #SaaS #RevenueOperations #GrowthHacking #Enablement #DataDriven #B2B #Strategy

How your SaaS website gets immediately better when you deeply know your SaaS target customers (an example)... PostHog is a product analytics platform. They primarily sell to product teams and engineers. They know product teams deeply appreciate companies who *SHIP* like crazy. That's why PostHog designed a standalone section on their website, focused only on this message. On the message that they are shipping new features every week and that they are the cool product analytics platform that "gets" them and acts like them. They are NOT boring, corporate and enterprise. They ARE *geeks* and love shipping new features, moving fast, and innovating.

As promised during the launch, we're giving away The Product-Led Playbook for free for two days. For the next 48 hours, you can grab The Product-Led Playbook (Kindle version) absolutely FREE. It's based on a proven system that has generated more than $1B in self-serve revenue for ProductLed's 408+ clients. Inside the playbook, you'll discover: - What the nine key elements are of a strong product-led organization, and how to implement each one, step-by-step. - What the 15 moats are that you can use to hone your strategic differentiation and make what you do hard to copy. - Which clues you need to look for to identify your best-fit (and most likely to pay) users. - How to design a generous free plan that lets users experience the product's value and taps into customer preferences without giving everything away. - What you need to put on your homepage to increase free trial sign-ups and tap into consumer motivation to encourage users to actually use your product. - What “the First Strike” principle is and how to use it for users to see value in your product within 7 minutes. - How to craft pricing strategies that clearly align with users' buying habits and make it obvious to users which plan is right for them. - Which metrics you should really be tracking for behavior analysis and market insights (not all data is created equal). - How to identify bottlenecks so you can tackle them head-on and scale your growth. - What you need to align your team and get them pumped about growing your business with you. - And much more! The book is packed with templates and canvases at the end of each component, so you’ll never feel like you’re fumbling in the dark. Because there is a better way to grow and scale your SaaS. A better way to become the obvious choice in your market. Grab your free copy here: https://amzn.to/4ezlI8c P.S. It's also available on Audible 🙂

🚀 Building SaaS with the User in Mind: The Power of Understanding Their POV: As SaaS creators, we often get caught up in the features we think are cool, the tools we want to integrate, or the technical challenges we want to overcome. But when it comes down to creating a product that truly resonates with users, one principle stands out: seeing through their eyes. Understanding your user’s point of view isn’t just about gathering feedback – it’s about genuinely stepping into their shoes. 👟 Here’s why it matters: ✅ Better Product Design: When you prioritize the user experience, you create a product that’s intuitive, user-friendly, and aligned with real needs. ✅ Faster Growth: Listening and adapting to user feedback helps build trust and loyalty, paving the way for organic growth and word-of-mouth promotion. ✅ Increased Retention: When users feel heard and understood, they’re more likely to stick around and become long-term advocates. So, how can we ensure we’re putting users at the heart of our SaaS? 🔍 User Interviews – Take the time to talk to your users. Ask the right questions, and more importantly, listen closely. 📊 Analytics & Data – Let your product usage data guide decisions. User behavior often speaks louder than words. 🔄 Continuous Feedback Loop – Stay in tune with your users even after the launch. Their evolving needs will always guide your roadmap. At the end of the day, SaaS is for the users, not just by the creators. It's about creating value that resonates with the people who use your product every day. What strategies do you use to keep your SaaS aligned with your users’ needs? Share in the comments! 💬👇