The 403LC’s Post

In the latest episode of Ad Watchers, hosts Eric Unis and Annie M. Ugurlayan (she/her) discuss recent National Advertising Division cases concerning the use of rankings and reviews in advertising, identifying cases that reflect recent updates to the FTC’s Endorsement Guides. Listen in: https://lnkd.in/emhwN2pJ #AdWatchers #Advertising #AdLaw

In the latest episode of “Breaking and Entering Advertising,” host Geno Schellenberger chats with Danny Robinson, CEO of The Martin Agency, about how the IPG shop’s fight against invisibility allows it to create campaigns that stand out. https://lnkd.in/gYZ-Uyn3

🚀 Amplify your brand's visibility with the timeless power of traditional advertising! From billboards to TV ads, embrace the classics and watch your brand awareness soar! 💫 #morphdigital #marketingtips #brandboost #traditionaladvertising

📺Millions of people watch tv advertisements everyday. Has your brand tapped into this strong way to advertise? Let us know in the comments what elements you think you should include in your tv ad! 👇 #AdAgency #AdvertisingAgency #Marketing #MarketingAgency #MediaBuying #TVAds

Oh, brilliant advertising, how I miss you so. Part MCDXXXIV (I can hear Gen Z's all over the world saying, 'Hey, Siri, what's the yellow pages?') #whenadvertisingtriedharder #creativitymatters #adsworthsharing #ohbrilliantadvertising

"In the midst of the #political ad campaign frenzy, precision is key. Excited to share exclusive data from Kinetiq that will give your political ads the edge they need. Don't let your political ad campaign get lost in the noise. Let's work together for a winning strategy. Connect with our team for more details. #KinetiqTv #TvAD #Political #PoliticalCampaign #AdCampaign #Strategy #Advertisement #Advertising #Trump #Kamala #AdData #ConnectedTv

For some smaller businesses, their main way of advertising is through social media or through word of mouth. Some of the different ways that could help small business with their advertising could be through radio and maybe even small tv commercials. With this, there could be a better outcome to allow those different businesses to bring in more money to their business.

US political ad spending will vault past $12 billion in 2024—a new high. While most political advertising happens on linear TV, more ad dollars are going toward social media and other high-risk formats like digital news sites and video platforms. In our recent webinar, Brand Safety 2024, Paul Verna laid out the reputational risks marketers are facing this year and how to effectively safeguard against them. Watch the full webinar on demand, here: https://lnkd.in/eHgUv6fy #advertising #brandsafety #webinar

In our modern world, it feels like ads are everywhere, right? They pop up on billboards, TV screens, online, you name it. We all know they have a big impact on what we buy, but have you ever wondered what they're doing to our brains? It's fascinating to dig into how advertising influences us from a neurological angle. Read the article here: https://lnkd.in/g6-EXENU

Curious where ad dollars are flowing? 📊 Check out this fascinating breakdown of advertising spending trends! Digital is booming, TV holds strong, and print… well, let’s just say it’s a tough time. 🖥️📺📰 #Advertising #MarketingTrends #AdSpend