From the course: Shopify Essential Training
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Maximize categorization - Shopify Tutorial
From the course: Shopify Essential Training
Maximize categorization
- Imagine you're looking to buy a home. How do you find the home with the amenities you want? Do you type in the exact street address of the house you want and press buy now? Or do you filter your search and find the right type of house, then narrow it down further by price, then tour it, and finally buy it? Using search combined with filters is generally how people find things online, too. There's simply too much information and too many options so shoppers love browsing with some sort of filter. A good general rule to follow is that if you have more than 10 products, you should have categories. For our store, we only have one product, so it doesn't make sense for us. But many stores will need categories and tags, so let's cover that. Creating categories in Shopify is pretty easy, but I want to take a minute to explain the theory behind categorization. You want your categories to be mutually exclusive and…
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