From the course: Salesforce Marketing Associate Cert Prep
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Introduction to reporting and analytics - Salesforce Tutorial
From the course: Salesforce Marketing Associate Cert Prep
Introduction to reporting and analytics
- Finally, we've made it to the last section of the meat of this course. We're going to cover reporting and analytics. So some of the key things that we're going to cover here are going to be where to find your data and where to find your reports in Marketing Cloud Engagement. We're going to talk about deliverability and some of the KPIs that come along with that. We're also just going to talk about KPIs in general, so understanding the KPIs that go along with the different parts of marketing and email marketing specifically will help you a lot in this section and go a long way on the exam.
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