From the course: Remarketing Strategies with Google Ads and Analytics
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Strategies for ecommerce audiences
From the course: Remarketing Strategies with Google Ads and Analytics
Strategies for ecommerce audiences
- [Instructor] A number of remarketing strategies can be applied universally across business types and sizes. However, for eCommerce companies, not every strategy will work so well. In this video, I'm going to show you four eCommerce specific tips and strategies that you can use to design your remarketing campaigns. First, eCommerce companies should consider launching dynamic remarketing. You've likely visited a site before and noticed that the product that you looked at but didn't purchase followed you around in an ad. This is dynamic remarketing, and it can be very effective. To leverage dynamic remarketing, you must set up a Google Merchant Center with a shopping feed. You'll also need to add a dynamic remarketing tag with custom parameters to all pages of your website. The tag adds your website visitors to remarketing lists and associates them with the unique IDs of the feed items that they viewed. You'll find your…
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