From the course: Remarketing Strategies with Google Ads and Analytics
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Popular remarketing audience sources
From the course: Remarketing Strategies with Google Ads and Analytics
Popular remarketing audience sources
- [Instructor] The first step in remarketing is creating your audiences. Your audiences are the folks that you will deliver your ads to, so when I say, "creating an audience," I mean that we need to define exactly who should receive our ad. Let's talk about the different options for audience creation. There are several ways to begin designing remarketing audiences. Let's talk about the audience sources that you have at your disposal. Number one, the Google Ads pixel offers quick and simple ways to design audiences. If you have the Google Ads pixel placed on your website or app, the Google Ads Audience Manager will allow you to create a multitude of audiences, such as people that visited a specific page or combination of pages, visitors of pages with specific tags, app users or, more specifically, app users that have taken specific actions. Consider all of the different pages on your site or actions within your app.…
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