From the course: Marketing Tips

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How to improve your local SEO

How to improve your local SEO

From the course: Marketing Tips

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How to improve your local SEO

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- [Narrator] Improving your local SEO is crucial for ensuring your business stands out in local searches. Here's how you can optimize your local presence effectively. You want to start by ensuring consistent local citations and a citation, or NAP, is your business name, address, and phone number, and these must be identical across all online platforms. Inconsistent information can confuse Google, making it difficult to determine which details are accurate and which are linked to your business. Consistency is key to improving your local search rankings. Next, you want to audit and correct your listings. You can start by manually searching for your business online to find where your address is listed, and then reach out to any sites that display incorrect information and request updates. Alternatively, you can use tools, like Moz Local, to streamline this process. Simply enter your business name into Moz Local and they'll show you where your listings are incomplete, inconsistent, or…

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