From the course: Lean Foundations
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The lean company
- The customer has always driven the business model. That's the quote from a name you probably won't recognize, Amancio Ortega. He's the CEO of a company you may not know, Inditex. Inditex owns a company Ortega founded in 1973, Zara. Zara is what made him famous and also one of the richest men in the world. And lean is what made Zara famous. In addition to Toyota of course, Zara is one of the best company examples of lean principles and practice. Zara is a chain of clothing retail stores that specializes in producing affordable versions of the latest clothing styles. Often called the fast fashion industry. The company makes and delivers and sells its products directly to the consumer. In this business, products become obsolete very quickly. And new product releases sometimes fail totally. In the fashion world, consumer tastes change rapidly. From the very beginning, Ortega immersed Azara in lean practices. Here are a…
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