From the course: Digital Marketing Trends

Unlock the full course today

Join today to access over 24,600 courses taught by industry experts.

Marketing in the micro-moment, part 2

Marketing in the micro-moment, part 2

From the course: Digital Marketing Trends

Start my 1-month free trial Buy for my team

Marketing in the micro-moment, part 2

“

- [Instructor] I have a question. How much time do you spend on your smartphone? Now be honest because according to research, it's likely upwards of 4.5 hours a day and that doesn't even include your calls. And now with AI apps and assistants, that time is only going to go up as mobile marketing becomes even more about context. You may know that Google divided mobile experiences into four main categories they call micromoments and we talked about micromoments in another video. They include I want to know moments for news and information, I want to go moments where location really matters, I want to do moments which are all about ideas, and I want to buy moments for purchase. Behavioral economists, Dan Ariely, adds another dimension. He believes time pressure has a big impact on people's decisions, both online and off. So what does that mean for your brand? Well, say your customer's booking a vacation. They may spend…

Contents