From the course: Creating Online Content

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Well-written content is already SEO-optimized

Well-written content is already SEO-optimized

From the course: Creating Online Content

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Well-written content is already SEO-optimized

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- I want to finish by talking about the relationship between good online content creation and search engine optimization. If you are responsible for writing content for a website, you've probably read lots of tips and tricks designed to get your website pages to rank highly in search results, or you may have had unsolicited offers from companies who claim they can get your site into the top 10 results in Google. Some of the tips might sound sensible to you. Others might seem a bit weird. As for the companies making these promises, I'd recommend that you do your research very carefully before you get involved with them. Here's the big issue with search engine optimization, or SEO. SEO is big business. Very few online searches move beyond the first page of results, so companies really do start fighting for search engine result placement. The thing is, nobody outside the search engine companies knows how the search algorithms work. There are whole blogs devoted to dissecting the offhand…

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