Create a Brand Strategy
With Lindsay Pedersen
Liked by 7,604 users
Duration: 54m
Skill level: Intermediate
Released: 11/1/2017
Course details
Great brands garner enormous value to a business. They help a customer to see your business, like it, and be loyal to it. What's more, great brands help leaders to know what to prioritize and what to deprioritize as they develop content, innovate their offering, and scale their businesses. While it may seem that great brands emerged into culture fully realized, the best come from an intentional defining of the brand strategy.
In this course, branding expert Lindsay Pedersen explains how to create a compelling brand strategy that gets results for your organization. She demonstrates how to properly frame your strategy and covers brand positioning, discussing how to climb a benefit ladder and determine your position. Plus, she shows how to create a personality for your brand, choose the tone, and create an activation strategy.
In this course, branding expert Lindsay Pedersen explains how to create a compelling brand strategy that gets results for your organization. She demonstrates how to properly frame your strategy and covers brand positioning, discussing how to climb a benefit ladder and determine your position. Plus, she shows how to create a personality for your brand, choose the tone, and create an activation strategy.
Skills you’ll gain
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Showcase on your LinkedIn profile under “Licenses and Certificate” section
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Contents
What’s included
- Practice while you learn 1 exercise file
- Learn on the go Access on tablet and phone
- Stay up to date Continuing Education Units
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