Yarilet Perez-Anderson

It's shocking how many PR pros overlook this: Translating press materials and media pitches into languages other than English in diverse markets. For instance, your chances of securing press coverage in Spanish-language newspapers and TV in Miami—where 72% of the population is Hispanic—are significantly higher if you correspond with journalists and provide them with everything in Spanish. Pro tip: Consider the Spanish-speaking audience when filming your b-roll video interviews too. P.S. My Spanish skills are far from fluent. Luckily, I have a bilingual team, ensuring our communications are always sent out in Spanish, with no exceptions! How do you approach multicultural communication in your strategy? Share your comments below. #PRStrategy #MediaRelations #HispanicOutreach #MulticulturalPR #Miami

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Marketers, Hispanic Heritage Month, September 15 to October 15, is an ideal time to enhance your strategy with a data-driven approach. Consider how Coca-Cola used data to create their impactful "Orgulloso De Ser" campaign, which celebrated Latino pride through personal stories and cultural connection. This is a great example of how understanding and segmenting your audience can lead to powerful, authentic engagement! Explore how data can help you resonate more deeply and support your ongoing learning and growth in this article from Bold Hispanic Marketing Agency ➡️ https://bit.ly/3zo317V #HispanicHeritageMonth #MarketingStrategy #DataDrivenInsights

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🔈 Attention all High School Seniors! Grants available for your education or community projects! Please share this with friends, family, and the kid you met on the bus or at the grocery store, spread this message far and wide because the people that could use the 💰 are less likely to have a LinkedIn account. ❗️Deadline is Nov. 3, 2024❗️ #hispanicscholarship #latinogrants #fundingforlatinos #payingforcollege #moneyforschool #Hispanicservinginstitution

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24% of Latino podcast listeners discover shows through friends & family, 47% via social media, 15% on podcast apps, and 12% from public radio & articles.

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What a great week of learning at Public Relations Society of America (PRSA)'s ICON conference this week. I made many great connections and have so much that I can bring back to my work. Here are some of the favorite things I learned. Kena Lewis, APR, Fellow PRSA shared how Orlando Health creates multimedia releases. These MMRs, as they're called, link strategic priorities (such as wanting to support corporate initiatives such as the launch of a new orthopedic unit) with content people are interested in (such as pickleball and the possibilities of getting injured and, thus, needing to visit an orthopedic unit). All of the content (text, photos, videos, etc.) is made available to media outlets, which makes earned media a cinch. Sarah L. Manley Robertson, SCMP, ABC, Prosci talked about the difference between what internal communicators spend their time on and what executives most need help with. This misalignment, she argued, keeps internal communications from being as strategic as they should be. Jason Carlton, APR and Paul Gadd, MBA talked about the importance of strategic storytelling. The magic of this storytelling is the overlap of executing on a business strategy using great storytelling techniques. Matt Kucharski cited data that showed the C-suite is placing less of an emphasis on DEI, ESG, and social issues and how communicators should shift their messaging from purely altruistic language to language that is both altruistic and pragmatic. For example, "We can't make our products without clean water." Because there was so much, I'll share more in another post.

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Four ways to stay connected to a brand-loyal, big-spending demographic.

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Authors Republic Is Now Promoting Edward Segal’s ‘Whistle-Stop Politics’ Audiobook Authors Republic, which distributes audiobooks by independent authors to dozens of audiobook retailers and library channels, is promoting my new audiobook, “Whistle-Stop Politics: Campaign Trains and the Reporters Who Covered Them” in its monthly newsletter to retailers. Here is what they have to say: “Segal is a former press secretary, campaign manager, contributor to Forbes.com, and aide to Democratic and Republican congressional and presidential candidates. “Discover the entertaining story of how campaigning by train shaped American politics, elections, journalism, and culture in ‘Whistle-Stop Politics.’ “Memories of the pivotal role campaign trains played in American elections fade with the passing of each generation. Also forgotten are the stories documented by the reporters who traveled with hundreds of whistle-stopping politicians, including Franklin Roosevelt, Harry Truman, Dwight Eisenhower, and Ronald Reagan. “The trains were the backdrop of political drama, intrigue, humor, and triumph for more than 185 years. Campaign trains were an American invention that enabled politicians to connect with as many voters as possible in the country’s largest cities and smallest towns.” Order your copy today from audiobook retailers. For more information, visit WhistleStopPolitics.com. #Elections #Politics #Reporters #Trains #Railroads #Journalism

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Hispanic Heritage Month: Honoring Cultural Contributions in Advertising As Hispanic Heritage Month reaches its halfway point, let’s take a moment to honor the cultural contributions of Hispanic communities in shaping advertising today. From vibrant visuals to impactful storytelling, Hispanic influence has enriched the marketing world, making campaigns more dynamic and inclusive. Understanding these contributions is crucial for brands looking to engage with Hispanic audiences authentically. The impact of Hispanic culture in advertising cannot be overstated. From language integration to cultural references, Hispanic communities have enriched modern campaigns, enabling deeper connections with diverse audiences. Brands must focus on creating inclusive content that resonates with the values, traditions, and preferences of Hispanic consumers. Understanding cultural nuances, like color symbolism and celebrations, ensures that campaigns are not only relevant but also respectful. Learn how your brand can better engage with Hispanic audiences through thoughtful, culturally aware marketing efforts. #HispanicHeritageMonth #CulturalContributions #InclusiveMarketing Source: Hispanic Marketing Council

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Bad Bunny’s “Lo Que Le Pasó a Hawai’i” is a powerful commentary on the challenges Puerto Rico faces, particularly the devastating effects of gentrification on its communities and culture. His lyrics resonate far beyond the music, painting a vivid picture of the tensions between economic development and the preservation of local identity. As someone who deeply values cultural preservation and equity, I’ve been reflecting on how gentrification disproportionately impacts marginalized communities. In Puerto Rico, this means entire neighborhoods are being transformed by wealthy investors and outsiders, often pricing out local residents and eroding the cultural richness that defines the island. It’s crucial to recognize that as a white person, my role is not to center myself in this conversation but to actively listen, learn, and support Puerto Ricans in their fight to protect their home. Gentrification isn’t just about changing landscapes; it’s about displacing people, uprooting histories, and erasing the stories that give a place its heart and soul. Bad Bunny’s work challenges all of us to take action. Whether it’s advocating for equitable housing policies, amplifying the voices of Puerto Ricans, or supporting local businesses, there are steps we can take to ensure that Puerto Rico remains a place for its people—full of the vibrancy and resilience that make it so unique. This is a reminder that allyship is about more than acknowledgment—it’s about taking responsibility and being intentional in the ways we contribute to systemic change. #badbunny

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Wondering which brands are leading the way this Hispanic Heritage Month? VaynerMedia Creative Director Luis Núñez is here to talk to us about brands that are truly tapped in! 🎉🌎 From Major League Baseball (MLB) ⚾️ to Burger King 🍔, Target 🎯, L'Oréal 💄, and more, brands connecting with Hispanic audiences through these campaigns are making a significant impact. How does your brand celebrate and engage with diverse communities? ✨ Drop a comment and read the full article through the link in our comments! 👇 #hispanicheritagemonth #hhm #advertising #brands #diversity

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To reach younger consumers, communicators might need to narrow their scope a little, a brand devotion study from strategic communications agency Confidant and marketing insights firm Vytal says https://odwpr.us/4gqTTzI

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Why Republicans Embrace Positivity While Democrats Struggle In the current political landscape, Republicans showcase an upbeat demeanor, contrasting with the Democrats' somber outlook. This discussion analyzes the dynamics surrounding tough questions and highlights strategies for effective communication without alienation. Discover insights on navigating controversial topics with ease. #PoliticalAnalysis #RepublicansVsDemocrats #PositivityInPolitics #PoliticalCommunication #CurrentEvents #ElectionInsights #MediaStrategy #PoliticalDiscussion #PoliticalLandscape #DebateDynamics

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🌈 Words matter, especially when we’re telling stories that reflect the full spectrum of identity and experience. That’s why the 2024 LGBTQIA+ Style Guide from NAHJ (National Association of Hispanic Journalists) is a must-read for journalists, communicators, and anyone committed to inclusive, respectful language. 📖 Highlights from the guide: 👉 Accurate Representation: Understand how to respectfully report on LGBTQIA+ communities without reinforcing stereotypes. 👉 Intersectional Approach: Learn how cultural, ethnic, and gender identities intersect, and why nuance is crucial in your storytelling. 👉 Terminology Updates: Stay informed about evolving language to describe identities and experiences, ensuring your work is both accurate and affirming. 👉 Do’s and Don’ts: Concrete tips on what language to avoid and how to engage with communities ethically and empathetically. At Resolve Philly, we know that inclusive language isn't just about words—it's about building trust, fostering equity, and empowering communities to see themselves authentically represented in the stories we tell. 💡 Whether you're crafting a story, writing social copy, or editing for accuracy, this guide is an essential resource. Check it out! #InclusiveJournalism #LGBTQIA #StyleGuide #ResolvePhilly #NAHJ

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This is a stressful, tough week for everyone, especially #journalists! We hope this can serve as a quick reference for those trying their hardest to cover this week’s events. We see you! We appreciate you! #electionweek #resources

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