Warren White

In the fast-evolving landscape of Southeast manufacturing, adopting modern marketing strategies is crucial to stand out in the competitive market. Here are three proven strategies to enhance visibility and attract B2B buyers: 1️⃣ **Leverage Local SEO**: Ensure your business ranks at the top of search results for local businesses seeking your products/services. This is vital for manufacturers targeting nearby partners or suppliers. 2️⃣ **Showcase Expertise Through Content**: Create blog posts, videos, or case studies that demonstrate your unique capabilities and industry knowledge. Providing evidence of expertise is key for potential buyers. 3️⃣ **Utilize LinkedIn for Lead Generation**: Engage with decision-makers on LinkedIn by optimizing your profile and running targeted ads. This platform offers a direct connection with clients seeking your solutions. If your manufacturing business is not achieving the desired online results, exploring new strategies could be beneficial. I specialize in assisting manufacturers like you in achieving growth through customized digital marketing approaches. #ManufacturingMarketing #SoutheastManufacturers #DigitalMarketing

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Don't forget about decision makers as an audience in your marketing materials. Decision makers hold significant influence and authority within their organizations. While end users may provide valuable insights into the day-to-day usability of your offerings, decision makers have the final say in whether or not to invest in your solution. Get to know and understand their pain points, and work to tailor your marketing messages to resonate with their needs as well. #targetaudience #b2bmarketing #b2bsales

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Running an agency in 2024 is tough—you're not alone, and here's why. I'm incredibly grateful for the AMA Houston – American Marketing Association Agency Forum, where 10+ agency owners come together in a (virtual and in-person) room to support, learn, and remind each other that we're not alone in this journey. This group meets once a month, and the value we bring to each other is unmatched. For many of us, 2024 has been challenging. Sales are slow, and the growth we’re used to isn’t quite there. Hearing this echoed by most of the group was validating—it’s not just us. We’re not doing something wrong. Maybe it's the state of the economy or the world in general. There’s a saying, "misery loves company," but that wasn’t what yesterday's meeting felt like. Instead of it being a vent session, it became a space for validation, followed by problem-solving. We focused on how to bring in more business, exchanging ideas on what’s working, what’s not, and what we could try. One of the practices I find especially meaningful in these meetings is the Rose, Bud, and Thorn exercise. We each share something going well (Rose), an opportunity we’re excited about but still developing (Bud), and a challenge we’re facing (Thorn). For my Rose, I spoke about our Inc. 5000 win—which celebrates our growth between 2021-2023. Even though this year has been tough, I was mixed about celebrating this. But we worked hard for it, and my Leadership Team felt wouldn’t be fair to take the celebration away from my incredible team. I also mentioned how grateful I am just to be in business. It may sound cliché, but sometimes we need to stop and thank G-d for what we have. After the meeting, I received some wonderful messages that really touched me: "Hey Danny. Great seeing you this morning. I wanted to tell you that I definitely related to your sentiment about not wanting to celebrate your Inc. 5000 win. It’s been rough the last few months and I’ve had a hard time even trying to celebrate small wins over here. I appreciated that you started off with your Rose—that it’s a privilege just to be in business." "I loved that everyone was open and shared their experiences instead of being guarded!" "Hi Danny! It was nice to e-see you this morning. Stopping in to say how much I appreciated your Rose this morning about being grateful to be in business. My partner and I were just talking about that the other day, so that resonated. Thanks for the awesome reminder." I am SO FORTUNATE to be part of such a supportive community. Agency life isn’t easy, but it’s made better when you have a group that truly gets it and pushes you to keep growing. What is the support system that you rely on in your business and/or role? #AgencyLife #BusinessChallenges #Entrepreneurship #Leadership #GrowthMindset #SupportCommunity #BusinessGrowth #Gratitude #Inc5000 #SmallBusiness #Resilience #BusinessOwner #2024Challenges #MarketingAgency #BusinessInsights

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Can't say I'm surprised by the findings of this 2024 Gartner Study of senior marketers. 40% reported CFO's and CEO's as being the most skeptical of marketing in their organization. In this same study, I did find it interesting that 52% reported being successful in proving the value of marketing. Check the article out on the 3 types of metrics these marketers are using to find success. And let me know if we can help you brainstorm what metrics are reasonable to track in your organization.

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Recently read a prediction from Forrester that said, in 2025, "Half of younger buyers will include 10 or more external influencers in their purchase." - certainly drives the case for references and PR in 2025.

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Here are a few highlights and notes from episode 109 of the Dan Rayburn podcast: https://lnkd.in/gT6Q7PYc 1. EchoStar's potential DISH-DirecTV merger: While the deal faces regulatory hurdles, it could create the largest ISP in the US. Dan questions the CEO's claim that this merger will give them leverage over content providers, calling it "old legacy thinking." 2. Netflix ad business: Despite ongoing criticism, Dan argues, and I agree, that it's "factually inaccurate" to call Netflix's ad business a failure. The company is meeting its projected goals and remains cash-flow positive. 3. Amazon's ad strategy: Amazon plans to "ramp up a little bit more" its ad load in 2025, but maintains it will have "meaningfully fewer ads than linear TV." They're seeing less churn than anticipated from introducing ads. 4. Disney's password-sharing crackdown: The rollout reveals interesting backend challenges, particularly with payment processing and account management. 5. CNN's paywall experiment: The news outlet tests a "soft" paywall, prompting questions about monetizing news in the digital age. 6. Comcast-Quilt deal: This partnership could significantly impact CDN strategies, with Quilt potentially reaching 55% of US broadband households by year-end. As always, Dan's analysis cuts through the hype, offering a clear-eyed view of the industry's evolving landscape. As we both agree, "The business is changing." Streaming companies are adapting their strategies, from advertising models to content delivery, in this rapidly shifting market. What do you think about these developments? How do you see them shaping the future of streaming? If you aren't a regular subscriber to the podcast, you may want to subscribe so that you don't miss out on the latest industry news and insights. >>>> https://lnkd.in/gT6Q7PYc #StreamingMedia #IndustryAnalysis #TechTrends

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Start explaining your ideas like you’re talking to a five year old. That’s Elias Martinez's, AVP for University Marketing at Texas State University, number one piece of advice for you marketers. SIMPLIFY. SIMPLIFY. SIMPLIFY Take your groundbreaking concept and strip it down to its core. Then, find the thread that ties it to the climate of the culture. Because here's the thing: the best ideas aren't just clever or pretty. They tap into something deeper. They resonate with people's values and identity. So don't just pitch an idea. Craft a story that shows how your brand's values come to life through your work. Connect the dots between your creativity and the fundamental human truths that bind us all. Do that, and you won't just win over clients. You'll create something that leaves a lasting mark. Hear more from Elias on the latest episode of *How The F*** Did You Get That Job* with Elias Martinez, out now.

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I so appreciate how SynchroNet Industries Inc. is sharing real life cyber security stories to help others not make the same mistakes. Their SyncroSnacks are bite-sized cyber security tips for all. Check out this week's episode well worth a hundred grand of cautionary tale advice.

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You've no doubt heard the buzz word "fractional" in the business world. Fractional professionals provide specialized skills to multiple organizations on a project basis. Like a Fractional CMO or Fractional CIO. But what about a Fractional Shopper Marketer? This would be game-changing for brands who can't afford to retain a big shopper agency or employ a full-time shopper marketing manager. The playing field for brands is about to be leveled . . . . food for thought.

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50% of B2B marketers say they won't hit their pipeline goals for 2024. Do you see sales and marketing teams finger-pointing as the 2024 numbers come in? Truth is—it might not be either team’s fault. Maybe it’s time to temper some expectations after a few years of awesome growth. Deloitte's 2025 Manufacturing Industry Outlook mentions: “November 2024 PMI report identified an ongoing combination of falling orders and rising customer inventories, which could signal the need for manufacturers to further cut production in the coming months.” That’s bleak. Let’s think about what’s happened in the last 24 months: 📈 Interest rates climbed making capex and business growth prohibitively expensive 💥 Inflation on all levels. ‘Nuff said. 👷🏽‍♀️ Labor shortages and labor challenges leave many businesses struggling (and automation solutions may be impossible because of interest rates) 🚚 Trade disruptions ranging from logistics (Red Sea blocked, global conflicts, etc.) to varying forms of trade wars Bottom line: the rose-colored glasses outlook from the post-COVID boom needs to be updated. Buyers are changing. Fast. Penetrating the new buyer’s journey that’s infused with AI and non-Google searching will be the great challenge for 2025. Economic uncertainty + Fundamental changes in buyer behavior = Rough times for sales and marketing. It's a deep read, but insightful: https://lnkd.in/gsbcpjbb

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Ready to rise above the "sea of sameness"? In this episode of StrategyCast my guest, Mark Stouse shares powerful insights on how to stand out, lead boldly, and create meaningful impact.  Don't miss this! https://lnkd.in/dphZvRjK #BusinessStrategy #StrategyCast #MarketingAnalytics #PredictiveAnalytics

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What is B2C Marketing Automation? Read this guide to find out. Read more 👉 Check at link in bio ~ Or visit directly at https://bit.ly/43omOyG #emailmarketing #emailmarketingtips

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Is your solution truly adding value? On this episode of the Buzzworthy Marketing Show, guest Pete Mohr dives into why understanding and creating real value is key to business success. Learn how solving market problems—not just personal ones—can set you apart and drive growth! 🎧💡 Listen to Buzzsprout: https://lnkd.in/gYdkSswf Watch the full episode at YouTube: https://lnkd.in/gmAK6CDm #BuzzworthyMarketing #CreateValue #BusinessGrowth

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