Virginia Lowman, MFA

Client:  "Make it conversational....but also include this list of keywords." The keywords: "fun party ideas NYC | fun birthday party ideas NYC | fun gender reveal birthday party ideas NYC"

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Call it indie agility. According to data from Dash Hudson, indie makeup brands are outpacing the total beauty industry in terms of engagement rate and follower growth on TikTok, averaging 4.4 percent by engagement and 25.5 percent by year-to-date follower growth. Beauty overall, by comparison, nets out at 4.1 percent and 7.7 percent by the respective metrics. It’s no surprise that many of the platform’s heaviest hitters — including Kosas, whose following has grown at a rate of nearly 40 percent this year, and Glossier, which has a 10.2 percent average engagement rate second only to Florence by Mills in indie makeup — are among the flurry of brands which are reportedly up for potential sale this year. There are also more nascent indies making a splash on TikTok: Violette_FR, whose founder Violette Serrat often takes to the platform to share French beauty tips — most recently how to “style” a red lip —is seeing rapid follower growth, as is Danessa Myricks Beauty and Patrick Ta Beauty. Hailey Bieber’s Rhode also continues to make waves in the category. More on WWD https://lnkd.in/eeJmHDix

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LATEST TREK CONTENT DROP: STAR TREK PRODIGY S2E4 ''TEMPORAL MECHANICS 101'' SPOILER RECAP & REVIEW #StarTrekProdigy #SPOILERS #netflix #YouTube https://lnkd.in/gd_48mVJ Join @Expat_Creator as he discusses the main plot points, character development, and his thoughts on the episode!

THANK YOU FOR TOP FAN.! With President Joe Biden – I just got recognized as one of their top fans.! ALLIED: I'VE NEVER SEEN BEFORE SUCH A POWERFUL MILITARY MOVIE IN ALL MY LIFE. I CAN SERIOUSLY SEE BRAD PITT PLAY 007 J. BOND. ARTICLE: CRYPTOCURRENCY & REYGITONIUM-G. BILL & MELINDA GATES FOUNDATION TENRI CULTURAL INSTITUTE tenri.org https://lnkd.in/e55sRd8b https://lnkd.in/eB98Jnv9 WonderMind.com: CRYPTO-FINANCE & WHAT'S ON THE TABLE. REYGITONIUM-G MR. MS. TEEFEY & SELENA GOMEZ-RARE-SUPERSTAR. TCI GALLERY SPRING 2024 THEMES. CRYPTOCURRENCY & REYGITONIUM-G TO WHOM IT MAY CONCERN: I ABSOLUTELY SEE NOTHING WRONG WITH CRYPTOCURRENCY: REYGITONIUM-G I CAN UNDERSTAND WHY THE INFANT DEMOCRATIC-CAPITALISTIC MINDS OF TODAY BLAME USA GOVERNMENT. THEN IS ANY GOVERNMENT TO BE BLAMED FOR HOMELESS PROBLEMS PLAGUING THE WORLD.? NO. GOD KNOWS HEADACHES USA GOVERNMENT HAVE WITH THE FOREIGN AFFAIRS. THE NEW WORLD PRACTICALLY SHOCK TO WITNESS. PEOPLE ONLY WORKING TOGETHER FOR A COMMON GOAL. "IN THE PURSUIT OF HAPPINESS." THUS DOESN'T THAT ALSO INCLUDE THE HOMELESS. THE HOMELESS ARE OUT THERE. ARE YOU.? HOMELESS.. AN OPPORTUNITY MISUNDERSTOOD. The modern economic system is a market economy, which is a capitalist economy where people, not the government--NOT THE GOVERNMENT--own most businesses. In a capitalist economy, prices allocate capital and labor between competing uses, and capital assets like factories, mines, and railroads can be privately owned and controlled. https://lnkd.in/eB98Jnv9 GOOGLE EXAMPLE, IF YOU NEED TO RAISE MONEY FOR ANY REASON OR MORE SO LETS SAY THE "HOMELESS" PROBLEM WHICH IS BELIEVED TO BE TIME & MONEY CONSUMING BUT IN ONE DIRECTION TOWARD THE HOMELESS. HOWEVER CRYPTOCURRENCY CAN POSSIBLE ALLOWS AN EXPENDITURE OF CURRENCY TO BENEFIT ALL WHO USES THE CRYPTO & REGARDLESS OF HOW IT'S CONSUMED. THEREFORE IF A CRYPTO HOMELESS CURRENCY REYGITONIUM-G EXISTED IT'S MORE HIGHLY LIKELY THAT THE HOMELESS PROBLEM CAN BE VANQUISHED BECAUSE CURRENCY-FINANCES IT'S ALWAYS AVAILABLE TO BE TAPPED INTO FOR HOMELESS RESOLUTIONS. REYGITONIUM-G: COUNTRY GOVERNMENT $1-DOLLAR INVESTMENT PORTFOLIO OF 8-BILLION EARTH CITIZENS. OR CONTINUE HIDING THE HOMELESS WHEN A POLITICAL LEADER VISITS AMERICA. CLOSING COMMENT: THE DAMNEDEST CRAZIEST FUNNIEST EMBARRASSING ABOUT THE HOMELESS CHAOS IS ANY EXCUSE AS TO WHY HOMELESS EXIST. HENCEFORTH CONSIDER USA TRILLIONS IN DEBT & 6,120 OF HOSPITALS SCATTERED AROUND THE USA & MANY COUNTRIES ASKING FOR FOREIGN AID IN THE TRILLIONS & YOU TALKING EXCUSES. MEANWHILE WE WANT TO SETTLE HUMANITY ON OTHER PLANETS. THANK YOU FOR READING.

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They are here... Pinterest Predicts 2025! 🔮 Take a peak into the content trends that will be everywhere in 2025! With 80% accuracy over the past five years, Pinterest trends last 2x longer than anywhere else on the internet. Inspire you audience with the very things we know they’ll be looking for across fashion, beauty, home, travel and more. My favourites so far? Cherry Coded, Motor Boho & Surreal Soirees! I’d love to hear what yours are. Check out the full report below. ✨ https://lnkd.in/eUN69GGE

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🌟 Hello LinkedIn Community! 🌟 I’m excited to connect with you all as I dive into the LinkedIn world! 🚀 I’m currently a Social Media Manager at White Hill Studios, where I focus on developing content strategies, generating creative ideas, and leveraging influencer marketing.I’m passionate about all things social media and content creation, and I’m eager to learn from and contribute to this vibrant community. If you have any tips for making the most of LinkedIn or would like to connect and discuss industry trends, feel free to reach out!Looking forward to engaging with you and growing together! 🌟 #NewToLinkedIn #SocialMedia #ContentMarketing #Networking

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Hi all! 👋🏻 As I’ve been writing a lot more recently, I’ve finally joined Threads to share my creative thoughts and writing progress! 🖋️ If you’re interested in writing, my profile is here: https://lnkd.in/eq56Fc7p I plan on spending a lot of time in the new year working on my writing and developing my skills!✍🏻 I’m excited to share more updates 💡 #writer #writing #developmemt #socialmedia

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Will Bumble Inc.’s rebrand be enough for Gen Zs to flock back to the dating app? 🐝 💭 Lately, there’s been a mass migration of young dating app users intentionally logging off of the digital dating scene in the hopes of finding romantic interests more organically IRL. In turn, dating apps have been scrambling to reclaim their most dedicated audience. Recently, Bumble overhauled its entire visual identity with a global marketing campaign accompaniment. Their Instagram started from square one, they’ve chosen bolder fonts and brighter colors, as well as revamped their logo. Bumble’s rebrand, with the tagline “We’ve changed so that you don’t have to”, is excellent. But, in our opinion, it won't be enough for Gen Zs to come running back to the online dating scene. What could be impactful is developing and pivoting towards in-person integrations with Bumble as a central hub for meeting like-minded folks. #genzmarketing #datingapp #brandstrategy #bumble #thoughtleadership

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As we celebrate #PrideMonth, it's essential to remember that being an ally doesn't end when June does. True allyship means standing with the LGBTQIA+ community year-round, advocating for equality, and fostering inclusive environments where everyone feels valued and respected. Here are a few ways to practice allyship all year long: +Listen and Learn: Hear the stories and experiences of LGBTQIA+ individuals. Understanding their perspectives can help us become better allies. +Speak Up: Challenge discriminatory remarks or actions, whether in the workplace or elsewhere. Silence can be interpreted as acceptance. +Support LGBTQIA+ Organizations: Volunteer your time or donate to causes that advocate for LGBTQIA+ rights and well-being. +Create Inclusive Spaces: Whether at work, home, or in social settings, strive to create environments where everyone feels safe and included. Let's make allyship more than just a moment—let's make it a movement! #Allyship #Pride2024 #EqualityForAll #InclusionMatters #LGBTQ #LGBT #LGBTQIA2+

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*picks up 🎤 * Hello LinkedIn community! It is no secret that layoffs are rampant right now, across all industries. With the entertainment industry & surrounding sectors in LA being hit veryyyy hard. This has forced a lot of people into freelance careers that they didn’t ask for, plan for or have any idea how to navigate. I was full time freelance from 2014-2022 and I was a master at making it happen for myself! A lot of people in my IRL community have asked for advice on navigating freelance life. Re-sharing this article below with some of my key tips. Also, the comments/DMs are open to anyone who has more questions about the wild world of freelancing! #layoffs #freelance #careeradvice

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When I was CD at Creative Asylum, we had a very UN-digital process of tracking the hundreds of spots we needed to deliver for a campaign. The best part was when it was all over and we tore down the lists and piled into the Cat and Fiddle bar for some well-deserved adult beverages and Scotch eggs. #Creativity, #CreativeDirection,#CreativeAgencies, #Consulting,#Consultation, #SubscriptionBusiness,#DesignThinking, #Branding,#Marketing, #Innovation

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If I see one more NYC Agency post a part-time social media manager position for $15-20/hour (Join my amazing team!), I will scream. 1. Social media management is not part-time. It's one of THE MOST DIFFICULT - and incidentally, in-demand - positions. Everyone wants to be on the 'Tok. 2. Assuming these positions are to supplement an already robust team, HOW, HOW, (explain it to me like a third-grader) can you justify $15-$20 an hour in NYC? (And before you ask, yes, these are hybrid positions meaning you need to live in the area.) It's shameful, tone-deaf, and just flat-out embarrassing for the poster (VP, Marketing, CMO, etc.). Read the room. 😱 #lovewhatyoudo #marketing #social #tiktok #hiring #salaries #indemandpositions

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It's no secret we're in a challenging job market right now, especially for creatives 🎨 ✍ 🎵 There are many reasons you may not hear back about a job - many that have nothing to do with you: - The job was canceled - The job was 'fake' to begin with - They went with an internal candidate - They had so applications and couldn't review every one This can all be really discouraging 😞 But we can't give up 💪 A challenging job market means it's even more important to put your best foot forward to increase your odds of success 🎲 Here are some things within your control when applying for jobs:

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Like many creatives these days, I find myself laid off and out of work 😔 During my 4+ years at Lead Health I was gifted the autonomy to learn, grow and eventually flourish in my role as Head of Production on the media team. I’m now in a position to transfer that wealth of knowledge and ability elsewhere and TBH the possibilities are kinda exciting! Here’s the pitch…  One of my strengths is my ability to solely produce videos like the one I included on this post. That means everything from conceptualizing, storyboarding, filming, upscaling, editing, color grading, LUTs, sound design, copy for titling, titles, motion graphics, transitions and everything in between. That’s not it though… Do you have long form content editing needs? No problem. I edited and produced TWO weekly video podcasts (BTS/Friends & Enemas) simultaneously while continuing to produce ads and other regular weekly content. This includes logo design for one pod, branding, composing theme music for both pods, intro/outro graphics, editing long form, creating short form for socials, uploading large files quickly, thumbnail graphics, scheduling and more I know I’m forgetting.  It doesn’t stop there… What good is a video without anyone watching? Not a problem! I have a lot of…(almost too much) experience creating engaging copy, researching best hash tags, boosting, creating thumbnail graphics and more on EVERY social platform. We’re talking - TikTok, Instagram, LinkedIn, Facebook, YouTube, Pintrest, Threads, X and Bluesky. I have a tested and proven workflow to repurpose existing content (Widescreen Video) into platform specific formats (Vertical Video) optimized for audience preferences and performance goals. In other words I know how to make wide video fit into the vertical video world of social media and maintain a high quality product. During my time managing socials for Lead Health, I more than doubled follower count while at the same time growing my personal brand to almost 40K followers on a single platform. I continue to stay current on social media trends, digital marketing strategies and emerging formats. Including utilizing AI to push the envelope. Beyond all of that I have an understanding of leveraging data to drive CTR, A/B testing of video elements to identify top performing variations and how to analyze campaign data and audience feedback to refine editing techniques and improve video effectiveness. All of this means nothing without YOU 🫵 though… Please hit me up if you or anyone you know could use my skillset for their company or personal brand. I’m open to full/part time employment and freelance work as well. If you’ve worked with me in the past and know my ability and work ethic, a share would be huuuuuge! I really appreciate your support ❤️ 425-232-8059  [email protected]

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A few months ago, I participated in a conversation on TikTok - in a variation of the now infamous Man vs. Bear conversation—that unexpectedly went viral, reaching 1.8M views, 127K likes, and 5K comments. The prompt asked Black women, “If you are alone in a conference room, who would you rather walk in, a White man or a White woman?” My response built on the Man vs. Bear analogy by hypothesizing that, in corporate environments, Black women often would choose and fare better under White male managers than White women or some instances Black women managers. My hypothesis is that this is due to a lack of identity overlap—both in race and gender—which reduces potential friction or competition. Additionally, White men, having historically held the top positions in corporate structures, may feel more comfortable distributing resources without perceiving those beneath them as a threat to their standing. While I don’t believe this is an absolute rule, identity overlap can sometimes create a dynamic where managers feel like there can only be "one," making them more hesitant to uplift others with similar backgrounds. This nuance was echoed in the thousands of comments agreeing with my take. The overwhelming response highlights the pervasive nature of these dynamics in corporate settings, and it reminds me how crucial it is to advocate for diverse and inclusive leadership that understands and addresses these challenges head-on. Although I’m very proud of this viral moment on TikTok, I was initially hesitant to share it here. However, given the important conversations happening around DEI, I thought it might resonate with some of my connections. You can watch the TikTok here: https://lnkd.in/egVWpAdA 🖤

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As a former playwright, writer, and storyteller, I can attest to the value and importance of storytelling in connecting with others. "All the world's a stage" (including your conference, panel, interactive event, etc) Check it out.

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One unexpected surprise this year was a comment I left on the @HYPEBEAST TikTok account featuring the Balenciaga towel skirt. Almost a year later, that comment still drives ✨ daily traffic ✨ to my personal TikTok, @shegetsdressed. I’m sharing this as a reminder of the power of community management. Community Managers play a crucial role in building real connections beyond your brand’s social pages. In fact, if I were working with a limited social budget, I would prioritize community management—interacting on accounts where your customers are already hanging out. SMART comments will drive traffic to your page. Finally, remove the pressure of making every post or interaction brand-centric. And please please please, not every conversation needs to be filtered through your legal department. #socialmediastrategy #communitymanagement #TikTok #TikTokHacks

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