Victoria Collins

Programmatic is problematic---> Precision targeted, cost efficiency, real-time optimization? What well-raised marketer wouldn’t hitch their wagon to that runaway train of goodness? Find out here: https://lnkd.in/enva2NVf #marketingtips #marketingagency #integratedmarketing #aimhigher

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A compelling argument for the importance of experiments and the use of Bayesian modeling. The objection/notion of isolated, walled garden experiments is slowly becoming obsolete. As advertisers increasingly leverage open-source or proprietary geo/user-based experimentation on their own internal metrics, the need for incrementality testing as the gold standard for establishing media causality becomes undeniable. Incorporating experimental data into a Bayesian framework should enable more accurate and actionable insights in this regard.

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Great overview of the different incrementality testing tools available to marketers across platforms.    All of these can be integrated with MMM, helping validate the model results, as well as providing insight into channels without much data.   At the same time, MMM can tell you what experiment you should run to measure true incrementality. I talk about how to do this in a dedicated MMM Masterclass episode on triangulation: https://lnkd.in/eNkBcRPG

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Digital video ad spend is becoming more performance-driven, with tangible metrics like sales, store visits, leads and website actions now the most important KPI for determining success with digital video. #mediaplanning #mediabuying

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Is Bing intentionally monetizing organic map listings in search? For a large #retail client’s  #affiliatemarketing program, we uncovered an anomaly in the Bing Map SERP (search engine results page) that turned a seemingly benign search into an affiliate-sponsored result. We’ve outlined some findings here: https://lnkd.in/dQr_DqiU #SEM #affiliatemarketing #marketingROI #searchengines

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One of the most common questions I am asked by CMOs is "...how do we integrate adtech and martech so that we can present an AI experience using targeting data from both platforms?" Below is The AICX Institute's methodology for driving a fully integrated AICX, the AI-powered Customer Experience. The convergence layer key integration points are: 1) the CDP 2) the Data Warehouse and surrounding ecosystem (pre-CDP data flows) 3) the AI Predictive Environment (data science) 4) Ad Revenue Management (ARM) 5) BI Platform. Data integration is the key to providing the nextgen AI experience for your brand. Stay ahead of the AI personalization wars, join The AICX Institute, it's free: https://lnkd.in/g86MhJyY aicxinstitute.com #ai #martech #adtech #personalization #AICX #data #cdp

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AI Versus Manual Open-End Coding: Efficiency, Accuracy, and Insights New on the Q2 Insights blog! Discover the power of AI in open-end coding as we compare three approaches: traditional manual coding, AI-driven survey platform coding, and standalone AI tool coding. Each method has unique strengths, but the AI-driven solutions stood out in terms of speed, cost, and reliability revealing why more teams are turning to AI for large-scale studies. Our findings highlight how the versatility of AI platforms and the focus of specialized tools can streamline insights and maintain high standards of accuracy. If you are interested in AI's role in qualitative analysis and scaling research, you’ll want to check this out! https://lnkd.in/daFFmV7U

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Introducing AI Sentiment Analysis! All of us at Agency Mania Solutions are thrilled to share the integration of AI within our agency performance evaluation solution, EvaluationDeliver™, via our Feature Highlight: AI Sentiment Analysis. Learn how this new enhancement accelerates and enriches the assessment of client-agency relationships, request our Feature Highlight: https://lnkd.in/esJRux_i Read our press release: https://lnkd.in/eBY3U4NB #AgencyEvaluation #AI

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Check out my latest blog post for @SEMpdx: Navigating the @Reddit Rabbit Hole: #SEO Opportunities and Pitfalls for Brands https://ow.ly/XTpN50SnEvC #reddit #redditSEO #redditmarketing

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Adtech M&A is certainly heating up. Last week Digiday reported that Teads is exploring various sale options. This kind of news piques our Quo Vadis curiosity. So we did our best to puzzle together a fundamental valuation model. As imperfect as it may be, our model tells us that $2.2 billion is close to the magic number. Get the details and see how we get there: https://lnkd.in/ee6wEyXM Subscribe to Quo Vadis to follow this very interesting adtech valuation story! #adtech #programmatic #radicaltransparency

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Harnessing the Power of First-Party Data in a Cookieless World https://cstu.io/05a098 #analytics #advertisingstrategies #futureproof #marketing #attribution

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