Victoria Collins

Strategists Maya Rampal and Nicole Wyatt sat down with Creativebrief to discuss the intersection between inclusion and business growth. "A brand can choose to stay stuck in the past, creating marketing strategies that reflect what society was. Or it can be aspirational - representing the world as they, and their consumers, want to see it". Read the full article here 📃: https://lnkd.in/ePZ4WXEp

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The #DEI Rollback: A Turning Point for Companies Social issues are being weaponized against brands, with #disinformation campaigns fueling backlash. We saw it this week when Walmart decided to scale back its #DEIinitiatives, highlighting how online narratives can rapidly reshape #brandperception. At Cyabra, we’ve seen the power of #fakeonlinenarratives in shaping public opinion and eroding trust. Our data shows these shifts often ripple far beyond the initial backlash, influencing customer trust, stakeholder confidence, and policy decisions. For companies, the challenge isn’t just surviving these storms—anticipating these shifts and responding with clarity and authenticity. How can companies respond when they can’t tell if the criticism is genuine or fake? Share your thoughts in the comments. #DEI #CorporateResponsibility #BrandReputation #DigitalBacklash #SocialIntelligence #Walmart

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Howʼs your Pride Month campaign going? 🏳️‍🌈 June is here, and spreading awareness about the LGBTQ+ community is at its peak. But is it really? Sadly, most companies are limited to adding rainbow symbols to their campaign visuals. If your goal is to show genuine support and authentically connect with the queer community, our latest article is just for you. Learn how to find meaningful ways to communicate with your LGBTQ+ audience by clicking the link: https://lnkd.in/eXY7FwQb

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In conversation with creative advisor Chaya Howell to consider whether creatives should be job searching on LinkedIn. We consider the best practices for job searching whether you’re seeking full-time work or freelance and contract. “Being a contractor or freelancer means being a bit more personable and leaning into your community a bit more”💡 A large part of job searching that is overlooked is to actively check in with existing connections that you’ve cultivated from previous jobs, or even alumni from your schools. #jobseekers #jobsearch #networking

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With just under 30 days until hashtag #ElectionDay, political ad spending is at its peak and candidates are shoring up their bases and increasing outreach to undecided voters. In an election season unlike any we have seen in recent history, marketers must be prepared and proactive in how they tailor their advertising efforts to avoid being overshadowed and be mindful of consumer perceptions and sensitivities that could add new risks. Leilani Weaver and Kaitlyn (Richards) Cwieka share key considerations for non-political advertisers here: https://edl.mn/3ZVE9zd

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It's no secret—brands that invest in community involvement are shaping stronger societal connections. ✨ 💭 Join our svp of creative & strategy Vida M Cornelious in the #EqualityLounge for "Harnessing the Power of Community: Storytelling for Brand Impact" ✨ 💭 a dive deep into the transformative power of community stewardship and how it influences brand perception: https://bit.ly/3NfhGpn #AWNewYork24

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Kicking off your first #politicalcampaign and know that endorsements are important, but don't know where to start when securing them? Depending on the size of your constituency and your existing name recognition, endorsements and surrogates can have an outsize impact on how quickly your campaign gains momentum, but they're part of any winning strategy. Katie Prisco-Buxbaum taps into her decade-plus of experience on the frontlines of the toughest political fights to walk you through some questions to ask when you're developing your outreach approach. Find her whole course, and our comprehensive guide to mounting a campaign here 👉 https://lnkd.in/eSh8UeUz #election2024 #endorsements #politicalcareers #politicaleducation

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Did you know, Hispanic consumers are one of the most digitally active groups in the US? Here are some stats: 🔊 Hispanic Americans are 29% more likely to post daily on social media, 79% more likely to use social media to find "community groups" and 46% more likely to use new social media platforms (Collage Group 2022). 🔊 50.7% of Hispanic American viewers spend their total TV time streaming videos (Nielsen 2023). Here's how we helped our friends at the community and Verizon use real music from real artist to tap into this powerful audience.

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Support Great Journalism: A Better Way to Pay. Stop subscription fatigue - There's a new option for supporting the journalism you value - Contributions. Directly fund the stories you love, just like with The Guardian. Why Flip-Pay over competitors? Reader Loyalty: Keep your audience engaged within your platform, no need for separate accounts like Patreon. Flexible Monetization: Offer free access to some content, while accepting contributions for in-depth pieces. Reward Supporters: Provide exclusive content like podcasts, videos, or special articles for those who contribute. Focus on Your Content: We handle the technical aspects: of payments and access control. You focus on creating great journalism. Flip-Pay: The future of reader support for publications. Learn More: https://www.flip-pay.com/ #Myflippy #ContentMonetization #Publishing #Digital #Content #Creators #Contentcreators

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Call it indie agility. According to data from Dash Hudson, indie makeup brands are outpacing the total beauty industry in terms of engagement rate and follower growth on TikTok, averaging 4.4 percent by engagement and 25.5 percent by year-to-date follower growth. Beauty overall, by comparison, nets out at 4.1 percent and 7.7 percent by the respective metrics. It’s no surprise that many of the platform’s heaviest hitters — including Kosas, whose following has grown at a rate of nearly 40 percent this year, and Glossier, which has a 10.2 percent average engagement rate second only to Florence by Mills in indie makeup — are among the flurry of brands which are reportedly up for potential sale this year. There are also more nascent indies making a splash on TikTok: Violette_FR, whose founder Violette Serrat often takes to the platform to share French beauty tips — most recently how to “style” a red lip —is seeing rapid follower growth, as is Danessa Myricks Beauty and Patrick Ta Beauty. Hailey Bieber’s Rhode also continues to make waves in the category. More on WWD https://lnkd.in/eeJmHDix

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Common Misconception: Gen Z doesn't care about traditional holidays like Little Christmas or Three Kings Day. Reality Check: 68% of Gen Z value cultural traditions, including lesser-known holidays like #LittleChristmas and #ThreeKingsDay trending on TikTok with millions of views. Tips for your brand communications: 1. Blend tradition with modernity in your holiday marketing. 2. Create shareable content around unique holiday customs. 3. Use AR filters for virtual holiday experiences. Key point: Gen Z craves authentic cultural experiences. Brands that tap into these traditions can create meaningful connections. Ready to revolutionize your marketing strategy? Let AI craft your perfect festive campaign! 🎄👑✨ #GenZHolidays #ModernTraditions #AIMarketing #threekingsDay #littlechristmas

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In today’s competitive food and beverage industry, a strong brand identity is essential for success. A well- logo design can serve as the cornerstone of your brand, instantly recognizable and memorable to consumers. In this comprehensive guide, we’ll explore the key elements of effective logo design for food and beverage brands, along with practical tips and real-world examples. Read whole blog here: https://lnkd.in/daW_wCke #logodesign #packagingdesign #food #beverage #brandgrowth #onlinesuccess #businessstrategy #marketingsolutions #growyourbusiness #digitalsuccess #brandvisibility #socialmediamarketing #contentmarketing #seo #marketingstrategy #leadgeneration #customerengagement #digitalbranding #OnlineMarketing #businessgrowth #PPC #EmailMarketing #MarketingTrends #MarketingTips #targetaudience #WebsiteTraffic #GrowthHacking #MarketingGoals #contentstrategy #ConversionOptimization

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Learn how heads of social media are elevating their strategy through social listening in our upcoming *public* panel on January 22 at 2 PM ET. United States Postal Service's Mary Beth Levin, Children's Hospital Los Angeles (CHLA)'s Agata Smieciuszewski, and more will discuss building effective programs, using insights to drive strategy, and measuring the impact of social listening. RSVP to the virtual discussion here: https://lnkd.in/dE5Dd-2h #sociallistening #socialmediaorg #socialmediastrategy

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