Tom Peterson

Retailers: 65% of U.S. consumers say loyalty programs are important to them during post-holiday season shopping(Google). As you move into 2025, consider *a digital display campaign targeted to 2024 multi-transactional customers *next-purchase-in-the-sequence ads, targeted to those making their first purchase with you *competitive search analysis around your competitive set, particularly those with loyalty programming If there's a brand getting it right and you aspire to close the gap between your brands, Januay is the time to get tactical, not Q3. #retail #digital #strategy #branding

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Walmart's astounding $43 billion+ in online sales annually speaks volumes about the power of a robust SEO strategy. Centered around creating consumer-focused content and optimizing for search engines, Walmart exemplifies SEO mastery through: ✅ Educational how-to guides & product reviews ✅ Engaging video tutorials ✅ A mobile-optimized website ✅ An expanded social media footprint ✅ Strategic internal linking Moreover, Walmart's use of a parent-child structure for product pages showcases innovation in keyword ranking, contributing to their #19 ranking in the US with 854.9 million visits in December 2022 alone. This blend of consumer education and technical optimization sets Walmart apart in the digital arena, proving the value of SEO in dominating the competitive landscape. Inspired to up your SEO game? SocialJack Media is here to craft your success story. Let's start today. #SEO #SuccessStory #Walmart #SocialJackMedia #DigitalMarketing

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How does your company make it easier for customers to do things they need to do, including buying your products or services? Do you afford them easy, fast options or some other level of convenience? Buccees is a roadside restaurant, coffee bar, candy store, and gift shop with exceptionally large clean bathrooms--all things that highway travelers want to stop and, ahem, "experience" at some point. They also just happen to sell gasoline, too. Does your brand incorporate convenience into your overall company offering and experience? If so, how? Tell me about it below. 👍

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Programmatic is problematic---> Precision targeted, cost efficiency, real-time optimization? What well-raised marketer wouldn’t hitch their wagon to that runaway train of goodness? Find out here: https://lnkd.in/enva2NVf #marketingtips #marketingagency #integratedmarketing #aimhigher

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Rand Fishkin never ceases to effectively call out the future of digital marketing. We've become so focused on data or tracking interactions, we're missing the human part of the equation. Whether it's Rand's comments or Vaynerchuck's belief that attention is a commodity (I passionately agree)—as marketers we need to get back to "first principles." We need to meet our customers where they spend time. Let customers tell us how they found you. (H/T to Chris Walker's passion for self-reported attribution and the world of Dark Social.) Don't force your prospects into roughly defined silos. Let customers tell your THEIR story. Bottom line: Customer behavior is changing fast.

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Are you building meaningful relationships with customers? 🤝 Customer relationship management (CRM) goes beyond transactional interactions. Evaluate the strengths of your relationships with customers by assessing metrics such as customer satisfaction scores, repeat purchase rates, and customer lifetime value (CLV). Focus on delivering exceptional customer experiences and creating joy to foster long-term loyalty and advocacy. If you haven’t checked in with your customers lately to see how truly satisfied they are, or asked them what you can improve, now is the time to do so. Learn what other questions you need to evaluate to determine if your marketing plan is successful on our blog: https://buff.ly/3vODd3e #CRM #customerrelationships #createjoy

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Digitalzone’s VP of Marketing recently shared the latest insights on the landscape of B2B buyers on the MarTech Podcast – you definitely won’t want to miss this episode. Check it out below.

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We're gearing up for our annual B2B Marketing Benchmark Report and need your input. Please take a few minutes to complete our annual survey and share your strategies, budget shifts, trend adaptations, and general outlook for the year ahead. Entries will be entered into a drawing to win one of five $50 gift cards. Start the survey: https://bit.ly/3L71zt5 #EndeavorBusinessMedia #Marketing #B2BSurvey

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The Proliferation of Grifter Agencies and Gurus pushing adoption of vanity metric boosting tools designed to help entry level advertisers get good enough results to continue as a standard operating procedure has created an industry wide issue of folks not being able to scale CAC efficiency and NO ONE is talking about how these tools create this problem to begin with All of these cheat codes to make the platform look good make the CAC better because you reducing the overall number of transactions and at the end of the day volume of profit is more important than efficiency of customer acquisition

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If you’re a brand owner operating on a calendar fiscal year, you’ve just passed the midpoint of your year. As part of your annual marketing or procurement plan set in Q3 or Q4 of last year, you likely set objectives for your sponsorship activities. Whether these goals were self-initiated or assigned by leadership, they play a crucial role in your overall marketing strategy.

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Here's why and how marketers need to put consumers in charge. Nancy Harhut Harhut explains on this episode of "Insightful Inspiration." Full episode: https://hubs.li/Q02Ypr4k0

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As #thirdparty cookies near deprecation, ad tech companies are innovating to build audiences for media buyers. #Sellside curation is emerging as a key trend, where #firstparty customer data from buyers is matched with publishers' first-party audience data to create private marketplaces (#PMPs). This shift changes the traditional roles of #DSPs, #SSPs, and #DMPs, leading to new dynamics in the #programmatic ecosystem. Key Highlights: ✅ SSP Curation: SSPs now leverage first-party data from publishers, enabling large-scale activation of second- and third-party audiences without third-party cookies. ✅ Data Marketplaces: SSPs are partnering with third-party data providers to enhance audience matching, creating new data marketplaces. ✅ Real-Time Reporting: SSPs offer real-time data matching and reporting, improving transparency and efficiency. ✅ Flexibility and Control: Sell-side curation provides advertisers with more flexibility and control over audience identifiers, bypassing DSP limitations. ✅ Industry Impact: The evolving landscape is creating new opportunities and tensions, as SSPs gain prominence and DSPs adjust to reduced control. As the ad tech industry adapts to the loss of third-party cookies, sell-side curation is transforming how audiences are built and targeted, paving the way for a more connected and efficient advertising ecosystem. #sellsidecuration #programmatic #advertising

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I'll shout into the #PrimeDay void. The Bluebird Group clients are seeing something interesting this Prime Day vs. the last. 💡 ASPs for brands are trending up YoY 💡 Slightly lesser ad spend (to flat). 💡 Total sales not suffering Sure product mix, deep hero product performance, etc. can all contribute but I think this speaks to the fact that deep promo prices, on lesser desired products, continues to be a misfire. Focus *ALL YEAR* on your CVR related tactics. SEO, metadata excellence, content (visual), etc. Use your ad spend surgically and give people a reason to purchase items that have ranking, ratings or review validation. It will pay dividends come high traffic days like #PrimeDay, #BlackFriday and the balance of holiday. Open to objections here but my cart was full of items that I already knew I wanted or had crowed-sourced validation.

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It's time to rethink the "spray and pray" approach. Consumer ad overload is reaching a tipping point. We're hit with so many ads these days, it's no wonder consumers are starting to tune out. What worked during the pandemic—constant promotions and urgency—just isn't cutting it anymore. In fact, 60% of people say seeing the same ads over and over makes them less likely to buy. So, what's the solution? Personalization. Consumers want ads that feel relevant to them, not just another generic push. If brands want to cut through the noise, they need to get smarter about how they target, curate, and engage—otherwise, it’s just wasted spend. #DigitalMarketing #AdFatigue #Personalization

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if you aren’t measuring your marketing impact in traffic, check, market share or revenue growth what are you even doing use GT or don’t, but quit it with the garbage metrics

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