“Tony was kind enough to join my Twitch Stream and he was a fantastic guest. Great story teller, thoughtful without being overbearing, lots of interesting observations with a light touch. He knows brands, marketing, creativity and connection like he was born with it. If you're in search of a speaker, panelist, podcast contributor, etc, he's the real real.”
About
In a world where consumers are being trained to buy products as if they were commodities,…
Services
Activity
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A lot of talk about brand and performance reflects the model below. Brand as upper funnel targeting out-of-market customers. Performance as…
A lot of talk about brand and performance reflects the model below. Brand as upper funnel targeting out-of-market customers. Performance as…
Liked by Tony Crisp 🚀
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Client: 300+ blog posts. 1K/mo (declining) traffic. Our team: 0 new blog posts. 120K/mo traffic. How? Content optimization. Here's the background:…
Client: 300+ blog posts. 1K/mo (declining) traffic. Our team: 0 new blog posts. 120K/mo traffic. How? Content optimization. Here's the background:…
Liked by Tony Crisp 🚀
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𝗠𝗼𝗿𝗲 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗟𝗮𝗴! Some facts seem to break people's brains...usually people who won't just think things through. A few big ones…
𝗠𝗼𝗿𝗲 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗟𝗮𝗴! Some facts seem to break people's brains...usually people who won't just think things through. A few big ones…
Liked by Tony Crisp 🚀
Experience
Education
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UC Irvine
Activities and Societies: - MCAT: Medical College Admissions Test - Social Chairman for Sigma Alpha Epsilon fraternity - Pledgeship Chairman for Sigma Alpha Epsilon fraternity - Executive Board member for Songfest - Teachers Assistant for Human Sexuality course - Developed new "stacked UCI" brand identity, Peter the Anteater mascot, and trademark guidelines for UCI athletic department - Officially licensed manufacturer for UCI branded apparel and merchandise
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Activities and Societies: Guest speaker on Brand Marketing and Customer Experience
Licenses & Certifications
Volunteer Experience
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Judge, Technology Product Design & Development
UC Irvine Donald Bren School of Information and Computer Sciences
- Present 12 years
Science and Technology
Bealle & Butterworth Product Development Competition
- Guest speaker on Customer Experience Design -
Executive Education - Guest Lecturer, Brand Marketing
UCLA Anderson School of Management
Science and Technology
MDE Management Developement for Entreprenuer Certificate Program as Guest Lecturer on Brand Marketing and Entrepreneurship
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MBA - Guest Lecturer, Brand Marketing
California State University-Fullerton, Mihaylo College of Business and Economics
Economic Empowerment
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Board Of Advisors, Member
University of California, Irvine Claire Trevor School of the Arts
Science and Technology
Dedicated to empowering people through technologically advanced creativity, the Emerging Media and Design (EM+D) program positions UCI as a global leader in the creative rethinking that always has been a hallmark of avant-garde art and design, broadening audiences and venues for media, art, and deign beyond existing disciplinary boundaries.
Focus on:
- New technologies
- Design thinking
- Social engagement
- AR
- VR
- Kinetic imaging
- Computer gaming
- Art and design -
Executive Education - Guest Lecturer, Brand Marketing
University of California, Irvine - The Paul Merage School of Business
Science and Technology
CMTP Certificate in Management for Technical Professionals Program as Guest Lecturer on Product Design & Innovation
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Mentor, Technology Product Design & Development
UC Irvine Donald Bren School of Information and Computer Sciences
- less than a year
Science and Technology
First place team, Portfelo, the Yelp! for creative professionals, during the Butterworth Product Development competition.
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Board of Directors, VP of Marketing
UC Irvine
- 2 years
Education
Served on executive board and on Marketing & Communications committee. 2004 Commencement Mace Marshal with Chancellor Ralph Cicerone, Presiding
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Porsche Autocross Instructor
Porsche Club of America
- 5 years
Arts and Culture
Taught new Porsche racers how to get started with pushing the limits of their cars at auto cross, while being safe and having fun.
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Android Jones Vive VR Demo at Black Rock City
TEDx
- less than a year
Science and Technology
Collaborated with Android Jones, Vive, and CyberpowerPC to educate the community about the artistic potential and power of VR through the TEDx platform. The talk received invitations to speak at Davos and Esalen.
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Community Development Volunteer
DISTRIKT (501c3 Non-profit)
- 8 years
Arts and Culture
Despite struggling with grueling environmental conditions and no infrastructure, our team built a physical space and systems that allowed our team to use sound and libations to create memorable moments and connect a community of over 10,000 people over the course of 7 days.
Patents
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FOTOBIT® modular photo frame system
Issued US Utility - WO2015089320 A1/PCT/US2014/069826
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XFX® MOUSEPAD: edgeless video gaming surface
Issued US Utility - D664149 / 29/391547
Languages
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English
Native or bilingual proficiency
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Japanese
Elementary proficiency
Organizations
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UCLA Anderson School of Management alumni association
Alumni member
- Present -
UC Irvine alumni association
Alumni member
- Present -
GEn1E® | bio-tech therapeutics
Angel Investor
-Y-combinator summer batch 2020
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Lexi® | smart home
Angel Investor
-Kickstarter launch and funding
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Pitch® | music education app
Angel Investor
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CES® CTA - Consumer Technology Association
Member
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FuzeDrive® | AI PC memory
Angel Investor
-Indiegogo top 1% launch
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XFX® | Nvidia AIC partner
Pre-IPO 7-figure stock options grant
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Recommendations received
16 people have recommended Tony
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Over the summer, I had the incredible opportunity to work as a Marketing Intern at Playmates Toys, and I am extremely grateful for the enriching…
Over the summer, I had the incredible opportunity to work as a Marketing Intern at Playmates Toys, and I am extremely grateful for the enriching…
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WHEN DO YOU KNOW IF YOU LAUNCHED A BULLSEYE OR A BRICK? Like, when do the winners & losers start to separate? Nielsen crunched a whole lot of data…
WHEN DO YOU KNOW IF YOU LAUNCHED A BULLSEYE OR A BRICK? Like, when do the winners & losers start to separate? Nielsen crunched a whole lot of data…
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Propel your professional growth and learn the A-Z of customer marketing. Get an official certification and learn the keys to career success at your…
Propel your professional growth and learn the A-Z of customer marketing. Get an official certification and learn the keys to career success at your…
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I'm done with pillars. They've never served me and, just like the funnel, massively overcomplicate the creation process. Let's play this out. Say…
I'm done with pillars. They've never served me and, just like the funnel, massively overcomplicate the creation process. Let's play this out. Say…
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How I create content that attracts peers and leads: 1. Share professional stories to attract people: Topic formulas ↓ - In [year] my [service] got…
How I create content that attracts peers and leads: 1. Share professional stories to attract people: Topic formulas ↓ - In [year] my [service] got…
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Answering the 7 content questions I get the most: 1. "What do you think about gated content?" Most of your content should be ungated on socials…
Answering the 7 content questions I get the most: 1. "What do you think about gated content?" Most of your content should be ungated on socials…
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🚨 𝗗𝗲𝗲𝗽𝗦𝗲𝗲𝗸 𝗷𝘂𝘀𝘁 𝘀𝗵𝗼𝗼𝗸 𝘁𝗵𝗲 𝗔𝗜 𝘄𝗼𝗿𝗹𝗱—𝗮𝗴𝗮𝗶𝗻. First, they went after ChatGPT. Now, they’re taking on Midjourney and…
🚨 𝗗𝗲𝗲𝗽𝗦𝗲𝗲𝗸 𝗷𝘂𝘀𝘁 𝘀𝗵𝗼𝗼𝗸 𝘁𝗵𝗲 𝗔𝗜 𝘄𝗼𝗿𝗹𝗱—𝗮𝗴𝗮𝗶𝗻. First, they went after ChatGPT. Now, they’re taking on Midjourney and…
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I had a hypothesis about BOFU I wanted to test. If blog posts are able to convert what about other assets? Here are two things that are working 1…
I had a hypothesis about BOFU I wanted to test. If blog posts are able to convert what about other assets? Here are two things that are working 1…
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