Todd Unger

Great insights from today's panel discussing the use of Generative AI in hospitals. It was even more special to hear from my friend Erin Moriarty Wade! What are your thoughts? Is embracing technological advancements inevitable in healthcare? #SWAAYHealth

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When you understand the "emotional blueprint" of your audience, you can overlay this sentiment with #InclusiveMarketing data. Victor Reiss, FACHE of UNC Health illuminates this in 3 ways: Flashlight: Hightlight particular trends in data. 🔦 Floodlight: Cast a wider net to understand less obvious trends. 💡 Foglight: Slice through the fuzz to bring clarity to particular insights. 🌤 #SHSMD2024

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⚕ What impact is AI having In Medicine around Development, Deployment, and Use? Explore more on this topic in my colleague Ron Schmelzer's Forbes article on this subject and thought provoking interview with Jesse Ehrenfeld MD MPH 🔗 https://lnkd.in/eReRA8zW #AI #medicine #healthcare #usecases

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Yesterday I had great time at CMO Chicago Summit! Industry leaders delved into the future of marketing through AI and automation. I had the privilege of presenting on 'Building a Lean Marketing Operation for Healthcare Delivery'. Sharing the key takeaways from this presentation with fellow marketing professionals: 1. Marketing budgets are going to get tighter and tighter in the coming days. As CMOs and leaders in Marketing, we need to be very efficient in our marketing operations without compromising on organization needs and goals. 2. The adoption of digital tools and AI can help achieve these goals more efficiently, but human insight and strategic planning remain indispensable. 3. The future of marketing lies in the collaboration between AI tools and human marketers, leveraging the strengths of both to create more effective and impactful marketing strategies. The summit also emphasized inclusivity in marketing, showcasing how AI-driven campaigns can bridge gaps and foster stronger community connections. I left the session energized and equipped with actionable strategies to drive marketing excellence in our ever-evolving digital landscape. #CMOChicagoSummit #CMO #MarketingLeaders

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🧠 Excited to share Otsuka Precision Health, Inc. (OPH)’s latest report, now live on HLTH Inc.! This deep dive highlights key insights and strategies for driving innovation in healthcare, improving outcomes, and shaping the future of health experiences. Explore how we’re making an impact and paving the way for a healthier tomorrow. 👇🏽 Full report access linked below!

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This 👂 podcast episode and insight’s from a16z Bio + Health's Julie Yoo spoke so clearly to the fundamental challenge facing both 🩺 clinicians and 🏥 healthcare systems.  There is a huge disconnect between supply, in the availability of clinicians, and demand, in the increasing volume and complexity of healthcare needs. -     36% of physicians plan to reduce their hours next year according to the AMA -     48% of physicians reported feeling burned out in a 2024 Medscape survey At the same time, the demographic baby boomer bubble and steady increase in the prevalence of major chronic disease, which consumes up to 90% of healthcare expenditures according to some estimates, is driving demand. With this context, Yoo points to a major opportunity for AI adoption in healthcare in 2025. Yeah, a VC hyping a wave of new AI companies that will replace the decades of training and experience of clinicians, the skeptic would say.  But Yoo is thoughtful in pointing to the role AI can play, and is already playing, through solutions such as ambient, autonomous scribe solutions (of which local star Abridge is leading the pack) in not replacing, but freeing up productivity for clinicians. There is so much unstructured context in both the complexity of disease and treatment options and the social/emotional considerations that we shouldn't be looking for AI to *replace* clinicians. But companies are getting better at finding the structured, repetitive and time-consuming places where AI tools can *help* clinicians. Nearly two-thirds of doctors cited bureaucratic tasks as the leading contributor to burnout. Rigorously trained-AI driven solutions can be a force multiplier for clinicians, and I’ve seen several interviews where nurses and doctors go as far as to say some of these solutions are ”restoring their joy in practicing medicine”. Our health is precious; and we rightly want any technology engaging with it to be developed thoughtfully and thoroughly tested. This requires top AI talent and diverse and realistic training data. Pittsburgh’s strengths in both areas is why we are an emerging hub for data-driven healthcare. #AIinhealthcare #clinicianburnout #healthinnovation #digitalhealth

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Read how StoryMD is transforming patient engagement by changing the way patients view their health data, empowering them to understand, engage, and take control.

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A whirlwind of activity last week at the America's Physician Groups conference. Lots of solid insights shared by health system leaders. Some notable thoughts: +++ Artificial intelligence is intelligent in different ways: By now, we all know ai has a diverse set of use cases, incorporated in different applications and tools. But there are fundamental differences in how the intelligence itself is brought to life. Examples include: - Predictive AI, used to forecast future outcomes by leveraging historical data. Shout out to UCLA’s CKD/ESRD early intervention protocol (Joycee Berin) and Diagnostic Robotics’ intelligence care post-dicharge journeys (Kira Radinsky) - Protocolized AI, used to automating a user’s administrative load by using a set of detailed, pre-defined rule sets. Thanks to ARC for sharing their experience using Elaborate 's automated outpatient lab summaries (Manish Naik) - Generative AI, used to create new content. Great overview of ambient documentation at MGB as well as Cedars’ Sinai talking through its medical ontology model powering acute triage (Caroline Goldzweig) Across system leaders and experts, there was clear agreement that the first step to implementing intelligence intelligently is defining the ‘jobs to be done’. That way, internal and external stakeholders are clear on what they're solving for when they architect the solution.  +++ Scaling AI takes time and rigorous observation: Market leaders describe a phased pilot approach that allows clinicians to build confidence and system leaders to measure ROI before deploying systemwide. Loved hearing Rebecca Mishuris outline MGB’s novel approach of piloting two solutions against one another, to pressure test implementation, workflow, and value creation. +++ Proving ROI continues to be challenging: Lots of vendors using lots of different metrics to prove value, but the majority of leaders agreed that estimating the ROI of these new tools today is part science, part art. Demonstrating the ROI of the “soft” metrics around provider burnout and retention seemed to be a big opportunity, especially for investment in more efficient primary care and PCP wellbeing. After all, PCPs drive referrals to specialty-level care (and higher reimbursements) for health systems. Appreciated Anurang Revri's overview of how working team setup can also impact ROI estimates. +++ Value-based care = tools + humanity: VBC will require not only implementing tools to support clinical documentation, risk capture, upcoding, etc, but also humanizing interactions to engage patients. Countless examples, but one that made me smile was a depression focused chat bot responding in the following interaction: - Context: post-discharge check in Bot: Hi Freida, how are you feeling today after your surgery?  Patient: I’m having a tough time, am in a lot of pain.  Bot: Well, it can’t be that bad, I’m sure it will get better with a positive mindset!    🤣 🤣 🤣 Can't wait for next go-around!

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To me, the most interesting thing here: Consumers place the most trust in healthcare and financial services organizations to protect their data and privacy. Yet, rate of digital adoption in healthcare is just ~55% compared to ~90% for financial services. Essentially, the conclusion is there is more underutilization of data within healthcare than anywhere. Also, consumers are looking for the same personalization in their healthcare experiences that they get elsewhere, which requires getting full value from data and technology. https://lnkd.in/g88ZE7mR

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Patients today say they want a “customer-like experience” in healthcare. So why do so many organizations struggle to offer it? McKinsey pins the blame on a familiar culprit – siloed systems, channels and data. The solution is end-to-end customer healthcare journeys delivered through an integrated technology stack… so easy to say, so difficult to offer! It makes me proud that Delta Dental of Arizona continues to invest in science and technology to elevate the experience of our members! https://lnkd.in/gPQ-Vymt

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Ever thought about how AI technology is helping your doctors? So relatable, it's alleviating the burnout of our healthcare professionals, analyzing accurate information to help us do what we do better is something we can all relate to in our own way. #himss #himssmedia #aiinhealthcare #ai

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🌟 What working in public health has taught a Health Innovator about making real impact. 🌟 Imagine turning a vision into reality when no one else would… That’s exactly what this week’s OPUA Agency & Future Health NOW Foundation Inc.'s Podcast guest, Adrienne Ammerman, did—and I can’t wait for you to hear her story! Adrienne is the powerhouse behind Arclet, an all-in-one platform reshaping health communications with evidence-backed strategies. When she realized the game-changing tool she needed didn’t exist, she set out to create it herself. 💡 Her journey is one of grit, determination, and passion—and it’s changing how communities access reliable health information. 🌱 🔥 In this episode, you’ll feel her passion and hear about the challenges she’s conquered to make Arclet a reality. 🤗 My challenge to you?  👉 Book a demo.   👉 Invest in this game-changing platform.   👉 Test it and help grow this revolution in health communication. I truly believe Arclet will improve health outcomes and empower communities to thrive. Don’t miss this conversation—listen now and share with someone who needs to know about it! 🎧 #FutureHealthNow #WellnessWednesday #HealthInnovation #Entrepreneurship #HealthCommunications

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As wearables - or devices with biometric sensors - become more commonplace, there’s more scope to use them for longitudinal studies and analysis. This will be far more interesting than looking at last night’s sleep, and really offer insight into how your health is changing over time. This chat with Evidation is a window into the real possibilities for wearables.

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For hospitals and clinics, the patient journey is more than just a metaphor—it's a strategic framework that directly impacts patient satisfaction, clinical outcomes, and financial success. Yet, many healthcare organizations fail to prioritize this critical pathway, leading to dissatisfied patients, lost revenue, and damaged reputations. Understanding and optimizing the patient journey isn't just about improving individual experiences; it’s about aligning operational efficiency, marketing, and care delivery to build trust and long-term loyalty. Want a deeper dive? Check out this article: https://lnkd.in/d9qEGubk Interested in getting your patient journey audited? Send me a DM ________________________________________________________ MedxBay is a healthcare ecosystem designed to focus on integrated healthcare for patients, providers and medical suppliers. From telehealth for patients to consulting for healthcare organizations, MedxBay is filling the gaps across all modalities of care.

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Peleton is pivoting because like many of us marketers, "talking to the same people with very similar messages" makes differentiation harder. Also a great reminder of the power of targeting strategy aka who's buying? Learn more about their new shift: "it's not about the bike." #marketingstrategy

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New "All About AI" Digital Clinic episode is now available! I had a fascinating conversation with Dr. John D. Scott, Chief Digital Health Officer at UW Medicine, exploring how AI is transforming healthcare from research labs to patient care. We discussed how AI is helping reduce physician burnout, enabling groundbreaking discoveries like protein design (including work that led to a recent Nobel Prize!), and improving patient care through better diagnostics and clinical support. Dr. Scott offers a unique outlook on responsible AI adoption, addressing key concerns around privacy, bias, and workforce impact. This is an episode of Digital Clinic you don't want to miss! Listen now: https://lnkd.in/ePjiqUeU #AI #Healthcare #DigitalClinic #Podcast

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“So... Apple is entering the hearing space!” For the past two weeks, I've been flooded with messages asking how Apple's latest announcement will impact Concha Labs. Another consumer tech giant is stepping into the hearing space, but what does this really mean? With over 1.5 billion people affected by hearing loss globally, this is a massive market. Yet, like mental health, hearing loss is something people don’t talk about much. If you ask anyone who’s tried hearing aids, you’ll likely hear stories of frustration—they’re often disliked because of impersonal sound quality. For me, they were always too loud or too quiet, and I could never find the “right” fit. This isn’t new. Apple, like Bose before them, will likely face similar challenges in replicating the status quo. Despite their audio expertise, Bose entered the hearing aid space but exited due to the same hurdles. Bluetooth earpieces, with their short battery life and social awkwardness, also highlight how hard it is to create a practical, long-term solution. But here’s the good news: more attention on hearing health, thanks to Apple’s announcement and the OTC Hearing Aid Act, is a win for everyone. It’s sparking conversations about hearing loss—something I kept hidden for decades. Concha Labs' hearing aids are nearly invisible, like contact lenses. When I tell people I’m wearing our product, they’re always shocked because they don’t notice them, even with my hair up! (And this goes for the guys who wear them, too!) What’s clear to me is that while awareness is growing, real innovation comes from solving actual user pain points. That’s where Concha Labs comes in: we offer a fully personalized hearing experience, much like how Spotify revolutionized music personalization beyond iTunes. Our solution is designed for real-world usability—comfortable, discreet, personalized, and customizable in multiple sizes and colors. Created by people who were tired of the status quo (like me!), our Concha Sol hearing aids are made for those who want something better. So, if you’re tired of the same old hearing aids, let Concha Labs empower you to hear clearly. We promise, you’ll notice the difference. 😉 Amy www.conchalabs.com #hearing #hearingaids #apple #conchalabs #invisible #otchearingaids #startup

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