Toby Zhang

Join us for our next KEYS webinar as we share findings from our new Ipsos Generations Report and discuss how businesses can foster genuine connections with diverse generational groups and take the right steps to prepare for tomorrow’s population realities. https://lnkd.in/g-bFnr4g

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Questioning financial motivation is important in building your brand trust.

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Want to know what’s next for market research? Check out the latest Q&A where experts share their thoughts on AI trends, budget issues, and practical tactics. It's a great chance to gain insights to improve your strategies and keep up with the industry: https://bit.ly/4hHuS4f

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Brands are still in the midst of figuring out how to best integrate #AI into their day to day business. In this @Business Reporter article, my colleague @Eda Cetinok dives into Ipsos’ GET.AI framework that helps organizations prepare for AI adoption. Check it out: https://lnkd.in/gdDAVKW5

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📅 Save the Date: Thursday, August 22, 2024 | 12:00 PM CT 📅 Join us for our next Emerge Smarter webinar, "Beyond Generations: Leveraging Gen + Life for Deeper Consumer Insights." 🌟 Are you relying solely on age-based generational insights? Discover C+R Research's innovative Gen + Life approach that combines generational beliefs with life stages for a more nuanced understanding of consumer behavior. Our experts will reveal how this dual perspective can enhance your marketing strategies, ensuring they resonate more personally with your audience. 🎯 Key Takeaways: 🚫 Understand the limitations of traditional generational analysis and why this one-dimensional view falls short 🔍 Learn how life stages influence consumer behavior within the same generation, providing you with more granular insights 🎨 Discover the advantages of integrating generational and life stage insights to develop more targeted and effective marketing strategies that truly connect with your audience Register now! 🔗 https://lnkd.in/gfBSjrgi Can't make it? Register anyway, and you'll receive a link to the recording to watch or share later. #MRX #MarketResearch #Insights #CRResearch #GenerationalResearch #Webinar #EmergeSmarter

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Start 2025 a step ahead by curating existing data into insights to guide your projects. Let us know if we can help! Robyn Clayton

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Despite concerns raised by AI cynics, the real competition is not between humans and AI. It’s between brands that successfully harness the technology alongside human expertise to generate faster and more actionable insights – and those that don’t. Discover 3 tips for using AI-powered insights for innovation: 👉https://lnkd.in/eJNFvrNi #AI #Innovation #ConceptEvaluateAI

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Join Ipsos' Joel Sandler, Ph.D. as he moderates a Breakfast Workshop at BioCentury's Grand Rounds. https://lnkd.in/ggc3G4nS This interactive session brings together commercial players, investors, and dealmakers to discuss how to get your commercialization strategy right. See you there!

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So much connection and AI learning at our recent annual meeting. Let me know if you would like to learn about our AI workshops, curation, Personabot and more

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Revisit our webinar for inspirational stories of clients leveraging our best-in-class generative AI research solutions. Hear how L'Oréal, Orange and Nestlé Purina used Ipsos' Gen AI solutions to unlock data and nuanced insights that are highly actionable. https://lnkd.in/eav5-6n5

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The definitions of qual and quant are getting blurred with new AI capabilities as is clear with our new AI moderated video feature in Upsiide, by Dig Insights. But this confusion over definitions of quant and qual isn’t a new phenomenon. Social scientists and statisticians (my undergrad) use the terms quantitative vs. qualitative data to refer to continuous vs. discrete data in a model. For example, if you have a “qualitative” dependent variable, then you’d run a logistic vs. linear regression. In market research (my industry), qual typically means unstructured data (e.g., interviews/text) and quant means structured data, usually survey data. But other data heavy industries sometimes refer to surveys as qual because they're stated opinions and behaviors, not data on what actually happened. To some people, quant means behavioral data (e.g., purchases at store). And in the future, our data capabilities may increase by another step change. We could have real-time data ingestion using computer vision techniques to quantify almost anything, such as how many people are wearing a specific brand of shoes in a specific city. The AI is already capable, but it’s a complex issue in terms of data privacy and security. If that does come to fruition, then maybe the goal posts shift again and current behavioral quant data becomes “qual” and real-time data is the new gold standard “quant”?

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Join Ipsos' Joel Sandler, Ph.D. as he moderates a Breakfast Workshop at BioCentury's Grand Rounds. https://lnkd.in/gwFY5uMK This interactive session brings together commercial players, investors, and dealmakers to discuss how to get your commercialization strategy right. See you there!

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AVAILABE FOR PURCHASE --- The Smart Home Dashboard visualizes the most important metrics informing the strategic decision making of companies across the connected home market. Consumer Insights Dashboards present survey-based consumer research that tracks movement of foundational market metrics, such as product or service adoption, household spending intentions, churn, and key tracking metrics on leading industry players. https://lnkd.in/gA8aHyxJ

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I recommend giving the below a read on AI in Research Best Practices.

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