Tim Ryan

Disovery. Impact. Roadmap. If you're looking to jumpstart your campaign with the right messaging, learn more about our Impact Strategy solution to get clear insights that drive results: https://hubs.li/Q02NTWW80

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We’ve distilled key insights from HubSpot's 2024 Social Media Trends Report (HubSpot, Bryna Corcoran) into easy-to-digest highlights tailored for small business owners. No, this report isn't hot off the presses, but we were recently analyzing its insights again (they're GREAT!) and thought it would be helpful to provide some key takeaways: 🔥 YouTube is Now King: YouTube has overtaken Facebook and Instagram for brand engagement, with long-form video content leading the charge. Tip: Create a video series that answers your audience’s FAQs. If you’re in real estate, create a series called “Real Estate 101,” covering topics like "How to Get Pre-Approved for a Loan" or "How to Choose the Right Neighborhood." 🔥 Creators Hold the Power: Consumers trust influencers for product recommendations. With 1 in 5 people now identifying as creators, the creator economy is booming. Tip: Reach out to micro-influencers by offering them free products or services in exchange for a genuine review. If you own a fitness studio, offer local fitness influencers a free class and ask them to share their experience with their followers. 🔥 AI is Revolutionizing Content Creation: 80% of marketers are using AI to streamline content creation and make it more targeted. Tip: Use AI tools like ChatGPT or Jasper to repurpose long-form content into social media snippets. Take a blog post and break it down into 5 bite-sized social posts, each highlighting a key takeaway. 🔥 Social Media Shopping is Booming: Social commerce is up 40% year-over-year, with platforms like TikTok and Instagram becoming key shopping destinations. Tip: Set up Instagram or TikTok Shopping and create a “limited-time offer” post. Create a post featuring a product with a discount code valid for 24 hours, driving urgency and quick conversions. 🔥 Short-Form Video is Essential: Short-form videos on TikTok, Instagram Reels, and YouTube Shorts are driving significant engagement and ROI. Tip: Create a weekly “Tip Tuesday” short-form video series. If you’re a restaurant, post 15-30 second videos of quick cooking tips or recipes to keep your audience engaged. 🔥 Authenticity is Key: Consumers want real, relatable content—63% say authenticity drives their engagement. Tip: Share a “day in the life” video that gives your audience a behind-the-scenes look at how you run your business. If you own a boutique, show the process of selecting new items for your store. 🔥 Humor Wins: Humor and memes are outperforming traditional, polished content, driving higher engagement. Tip: Use a trending meme format, but add a fun twist related to your industry. If you run a coffee shop, create a meme around the phrase "But first, coffee" with a funny image of a chaotic morning that leads to the need for your product. Want to discuss how to apply these trends to your business? Let’s chat! #SocialMediaTrends #ContentStrategy #AIinMarketing #InfluencerMarketing #ShortFormVideo #HeatwaveMedia #SmallBusinessMarketing

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Content creation is more than just words—it's about intent. Our latest blog, "Understanding Content Intent," dives into the four types of search intent—informational, commercial, transactional, and navigational—and how understanding them can elevate your content strategy. Whether you’re aiming to boost visibility or align with your audience's needs, knowing why people search is the key to success. Get insights into crafting content that guides readers along their journey and discover common mistakes to avoid! #SeekMomentum 👉 https://lnkd.in/gy3mivJ4

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💡 Is your content strategy keeping pace with your marketing goals? 📊 Brands using API-driven approaches see 30% faster campaign execution. Traditional methods often fail to deliver the agility marketers need today. How Machintel Can Help: This blog dives into how API-driven content strategies can: - Streamline your content creation and delivery. - Enable personalized experiences across platforms. - Ensure scalability for growing marketing needs. What’s in it for you? - Discover how APIs revolutionize content marketing. - Learn ways to integrate APIs for seamless campaigns. - Find actionable tips to improve your marketing efficiency. 📖 Want to upgrade your content strategy? Read the blog here: https://lnkd.in/daktUyqY 💬 How are you using APIs in your marketing efforts? Share your thoughts in the comments! #APIContentStrategy #ContentMarketing #MarketingSuccess #DigitalMarketing #MarketingTechnology #ContentInnovation #Machintel

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Is traditional sales content management stifling your org’s growth potential? In this video, Mindtickle Principal Product Marketing Manager Christian Pieper outlines how orgs can build a content strategy using data from your CMS, DSRs, and CRM. The result? A content strategy that’s driven by data and perfectly aligned with the buyer journey Here's what Christian covers: -How centralizing content can alleviate administrative burdens and boost adoption rates. -The importance of layering engagement data to truly understand the impact of your content. -How to use data for strategic content planning Watch the entire video here: https://brnw.ch/21wK7HD

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Why is campaign production so difficult and is there a better way for marketing teams to go to market? If you’ve ever wanted to rewrite the GTM playbook, then you can’t miss our keynote tomorrow afternoon at Echelon X. We’ll share our vision for a more agile, strategy-focused marketing team and demo our prototype, which will help brands and agencies slash production costs and time to market by as much as 90%. See you there! #EchelonX #Protaige #Marketing #AI

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Break Free from the Funnel: A New Approach to B2B Content Marketing Are you tired of the traditional funnel approach to content marketing? As Constantine von Hoffman highlights, many B2B brands miss a crucial opportunity to connect with customers before they even start their buying journey. Key Takeaways: Problem-centric content Mental availability Long-term strategy - By addressing specific customer pain points and category entry points, we can position our brands as thought leaders and trusted advisors. Let's elevate our B2B content marketing strategies together! 🚀 #contentmarketing #B2Bmarketing #digitalmarketing #customerjourney #marketingstrategy

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Hey, it’s Murray with today’s one-minute ABM primer! Let’s talk account selection—the cornerstone of every successful revenue campaign. 🏆 ✅ Focus on Fit – Nail down your ICP. Revise, challenge assumptions, and use a ranking system to prioritize accounts that align best (+1 for standouts!). ✅ Spot the Signals – Train your team to recognize buying intent and engagement cues. Intent-driven prioritization = smarter targeting. ✅ Align the Team – Sales, marketing, ops, and more need to collaborate seamlessly. Team input + buy-in = campaign success. Account selection done right = a winning pipeline. Let’s crush those revenue goals! 💪 #ABM #AccountSelection #RevenueGrowth #SalesLeadership #IntentData #TeamAlignment #B2BSales

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Content marketing is more than just posting blogs—it's about delivering value to your audience. At Valon Consulting, we develop content strategies that educate, engage, and convert. Whether it’s articles, infographics, or video content, we create assets that speak directly to your audience’s needs. #ContentMarketing #ValonConsulting #DigitalMarketing

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Is anyone else tired of the "10x growth" hype in marketing? Let's get real for a moment. In today's hyper-competitive tech landscape, we've seen countless B2B companies struggle to cut through the noise. The truth? Sustainable growth isn't about flashy metrics – it's about truly understanding and communicating your unique value. As a marketing agency who's worked with diverse tech clients, we've learned that effective ABM is about building genuine partnerships and offering fresh perspectives. It's about helping clients navigate market saturation and growing customer skepticism. We've just published a blog on this topic: "Understanding Your Value Proposition: How Agencies Can Truly Serve B2B Tech Clients." You can read it here https://lnkd.in/er8sYyg9 What's your experience with ABM in the current market? Let's discuss! #DetoxingABM #B2BMarketing #ABM #ValueProposition

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"Is your organization aligned and ready for ABM success? 🤔" In this week’s podcast episode, Jessica Fewless and Andrea Frazier break down what it really takes to make ABM work: ✨ Alignment: Across your organization on ICPs, target accounts, and revenue goals. ✨ Readiness: Researching your tools, ensuring your data is clean, and using your tech with purpose. Spoiler: Technology alone isn’t a strategy—it’s about how you prepare and use it. Ready to rethink your ABM approach? 🎧 Check the full episode in the link in bio!

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Marketing wisdom wanted! 🎓 AI is powerful, but it's no silver bullet. Theresa Kushner's article explores how a healthy dose of marketing knowledge can keep your AI on the straight and narrow. Get the wisdom you need to leverage AI effectively. https://lnkd.in/ezGPKyGw #marketing #marketingtechnology #AI

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Struggling to connect with your audience and drive conversions? A robust content strategy can be a game-changer! Here are some actionable insights to help you elevate your content game: 👨‍👨‍👧‍👦 𝗞𝗻𝗼𝘄 𝗬𝗼𝘂𝗿 𝗔𝘂𝗱𝗶𝗲𝗻𝗰𝗲 • Research: Dive deep into audience demographics, interests, and pain points. • Personas: Create detailed buyer personas to tailor your content. 🎯𝗦𝗲𝘁 𝗖𝗹𝗲𝗮𝗿 𝗚𝗼𝗮𝗹𝘀 • Define Objectives: Whether it’s brand awareness, lead generation, or sales, be specific about what you want to achieve. • KPIs: Establish key performance indicators to measure success. 🕵️𝗥𝘂𝗻 𝗮 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗔𝘂𝗱𝗶𝘁 • Evaluate: Assess your existing content to identify what's working and what's not. • Optimize: Update and repurpose high-performing content for better results. 🗓️𝗨𝘀𝗲 𝗪𝗵𝗮𝘁 𝗬𝗼𝘂'𝘃𝗲 𝗟𝗲𝗮𝗿𝗻𝗲𝗱 𝗧𝗼 𝗣𝗹𝗮𝗻 • Editorial Calendar: Plan your content schedule to ensure consistency and relevance. • Diverse Formats: Use a mix of blogs, videos, infographics, and social media posts to engage your audience. 🔍𝗜𝗻𝘁𝗲𝗴𝗿𝗮𝘁𝗲 𝗦𝗘𝗢 • Keywords: Conduct keyword research to optimize your content for search engines. • On-Page SEO: Focus on meta tags, headings, and quality backlinks. 📈 𝗠𝗲𝗮𝘀𝘂𝗿𝗲 𝗮𝗻𝗱 𝗔𝗱𝗷𝘂𝘀𝘁 • Analytics: Regularly track your content performance through analytics tools. • Feedback Loop: Use insights to refine and improve your strategy continuously. Ready to create a content strategy that not only engages your audience but also drives meaningful results? Read more about what it takes on our blog:

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Stuck in a content rut? 🥴 Start leveraging data from customer feedback, competitor insights, and STAT's keyword suggestions to reignite your content strategy 🚀 Get more inspiration: https://bit.ly/42jb9Re

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Google Analytics 4 provides comprehensive insights into user behavior, allowing #nonprofits to optimize their online presence, better understand donor engagement, and ultimately maximize their impact. Through #TechSoup's Google Analytics Setup service, our experts will set up #GoogleAnalytics4 for your organization's websites and apps. Learn more: http://spr.ly/6043jrSFD #NPTech #Nonprofit #SmallNonprofits #GA4

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Google Analytics 4 provides comprehensive insights into user behavior, allowing #nonprofits to optimize their online presence, better understand donor engagement, and ultimately maximize their impact. Through #TechSoup's Google Analytics Setup service, our experts will set up #GoogleAnalytics4 for your organization's websites and apps. Learn more: http://spr.ly/60405XERC #NPTech #Nonprofit #SmallNonprofits #GA4

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